Accor is the world's largest hotel operator with over 3,600 hotels, 460,000 rooms, and 160,000 employees globally. It has a diverse portfolio of hotel brands ranging from luxury to economy segments. Accor aims to become the global benchmark in hospitality and has five strategic pillars - strengthening brands, ensuring powerful distribution, expanding robustly, reinventing hospitality sustainably, and committing to employees. The company operates hotels in 92 countries worldwide and provides expertise in marketing, distribution, procurement, human resources, development, and hotel management to hotel owners and partners.
2. BRANDS DISTRIBUTION SUSTAINABLE DEVELOPMENTHUMAN RESOURCESGROUP SOLIDARITY ACCOR
Accor,
the world’s largest hotel operator
Accor in Brief2
FIGURESAT31/12/2013
160,000
EMPLOYEES IN ACCOR
BRAND HOTELS
3,600
HOTELS
MORE THAN
460,000
ROOMS
MORE THAN
€5,536
MILLION
IN 2013
MORE THAN REVENUE OF
3. BRANDS DISTRIBUTION SUSTAINABLE DEVELOPMENTHUMAN RESOURCESGROUP SOLIDARITY ACCOR
Our ambition:
to become the global benchmark in
hospitality
Accor in Brief3
Strengthen and
modernize our
brands
THE 5 PILLARS OF OUR STRATEGY:
Ensure a powerful
distribution system
Expand at a
robust pace
Reinvent hospitality
sustainably
Commit to our
employees
4. BRANDS DISTRIBUTION SUSTAINABLE DEVELOPMENTHUMAN RESOURCESGROUP SOLIDARITY ACCOR
Accor worldwide
Hotel portfolio
by operating structure:
MANAGEDOWNED AND
LEASED
FRANCHISED
41 % 32 % 27 %
HOTELS ROOMS
92
COUNTRIES
Accor in Brief4
FIGURESAT31/12/2013
Asia Pacific
567 hotels
109,169 rooms
Africa and Middle-East
148 hotels
27,436 rooms
Latin America and Caribbean
242 hotels
38,143 rooms
Europe (excl. France)
1,063 hotels
142,755 rooms
North America
16 hotels
4,716 rooms
France
1,540 hotels
139,500 rooms
3,576 461,719
5. BRANDS DISTRIBUTION SUSTAINABLE DEVELOPMENTHUMAN RESOURCESGROUP SOLIDARITY ACCOR
Accor in Brief 19/02/20145
FRANCE
REGIONAL
BRANDS
LUXURY
UPSCALE
MIDSCALE
ECONOMY
INTERNATIONAL
BRANDS
ACCOR, STRONG COMPLEMENTARY BRANDS
From economy hotels to luxury
hotels
A portfolio of hotel brands that
are clearly positioned within
their markets
The global leader in economy
and midscale hotels
ASIA-PACIFIC
6. BRANDS DISTRIBUTION SUSTAINABLE DEVELOPMENTHUMAN RESOURCESGROUP SOLIDARITY ACCOR
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FIGURESAT31/12/2013
Sofitel, the leading French ambassador in international
luxury hotels
The Sofitel and its Ambassadors
link the world with French
elegance across a collection of
unique addresses offering their
guests and partners a “cousu
main” service enriched with
emotion, performance and a
passion for excellence.
121 HOTELS
30,941 ROOMS
41 COUNTRIES
Accor in Brief
Sofitel So Bangkok – Thailand Sofitel Casablanca Tour Blanche – Morocco Sofitel Paris Arc de Triomphe – Francesofitel.com
Sofitel Legend Cartagena Santa Clara – Colombia
6
7. BRANDS DISTRIBUTION SUSTAINABLE DEVELOPMENTHUMAN RESOURCESGROUP SOLIDARITY ACCOR
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FIGURESAT31/12/2013
Pullman, vibrant hotels for cosmopolitan travellers
In-style and cosmopolitan, Pullman is
establishing itself as the Group’s
upscale international brand. Its hotels
and resorts are located in major global
cities and prime tourist destinations
and welcome seasoned business and
leisure travellers from all over the
world.
Warm, expert hospitality and
personalized services ensure an
innovative, efficient experience.
81 HOTELS
23,264 ROOMS
24 COUNTRIES
Accor in Brief
Co-meeting Welcomer Chill-out spacepullmanhotels.com
7
8. BRANDS DISTRIBUTION SUSTAINABLE DEVELOPMENTHUMAN RESOURCESGROUP SOLIDARITY ACCOR
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FIGURESAT31/12/2013
MGallery, the Collection of memorable hotels by Accor
MGallery is a Collection of high-end
hotels all around the world. Each hotel
stages with talent a unique personality
and story, experienced by guests
through its architecture, interior design
and services. Each hotel is inspired by
one of the three typical atmospheres of
the Collection: “Heritage” with places
filled with history, “Signature” to reflect
an aesthetic universe, or “Serenity” for
a relaxing time.
68 HOTELS
6,917 ROOMS
22 COUNTRIES
Accor in Brief
Harbour Rocks Hotel Sydney – Australia Le Grand Hôtel Cabourg – France Kristin Scott Thomas – an ambassador
brimming with charisma
mgallery.com
Veranda High Resort Chiang Mai – Thailand
8
9. BRANDS DISTRIBUTION SUSTAINABLE DEVELOPMENTHUMAN RESOURCESGROUP SOLIDARITY ACCOR
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Grand Mercure Shanghai Zhongya – China
MORE THAN
Grand Mercure, discover a new authentic
The upscale Grand Mercure
brand is about respecting local
sensibilities and traditional codes of
hospitality, preserving their
authenticity and elevating their
status.
With MeiJue in China and
Maha Cipta in Indonesia,
Grand Mercure offers local travelers
a unique “sense of place and
genuine culture”.
Unique and considerate touches
make guests feel special.
13 HOTELS
2 HOTELS
4,400 ROOMS
Grand Mercure Jakarta Harmoni – Indonesia Grand Mercure Jakarta Harmoni – Indonesia Grand Mercure Shanghai Zhongya – Chinagrandmercure.com
INDONESIA
CHINA
Accor in Brief9
10. BRANDS DISTRIBUTION SUSTAINABLE DEVELOPMENTHUMAN RESOURCESGROUP SOLIDARITY ACCOR
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Create a new & valuable midscale hospitality experience
Novotel’s midscale hotels are
located in the world’s major city
centers, business districts and
tourist destinations.
Novotel’s comprehensive range of
high standard services contributes
to the wellbeing of both business
and leisure travellers.
402 HOTELS
76,383 ROOMS
60 COUNTRIES
Accor in Brief
The new generation room designed by
Atome Associés
In Balance by Novotel
Novotel London Blackfriars – United Kingdom
Meeting@Novotelnovotel.com
Family & Novotel
10
11. BRANDS DISTRIBUTION SUSTAINABLE DEVELOPMENTHUMAN RESOURCESGROUP SOLIDARITY ACCOR
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A gratifying & constantly renewed experience
Suite Novotel offers a range of
midscale hotels located principally
in city centers.
It is an off-beat, avant-garde
approach that invites medium-stay
guests to enjoy a different way of
experiencing hotel living.
The 30 sq.m. suites are flexible
spaces with innovative services
to meet guests’ needs around the
clock.
30 HOTELS
3,736 SUITES
9 COUNTRIES
Accor in Brief
Suite Novotel Malaga Centro – Spain Suite Novotel – Paris Issy-les-Moulineaux –
France
Suite Novotel – Luxembourgsuitenovotel.com
Suite Novotel Perpignan Méditerranée – France
11
12. BRANDS DISTRIBUTION SUSTAINABLE DEVELOPMENTHUMAN RESOURCESGROUP SOLIDARITY ACCOR
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A genuine experience, a strong commitment to quality
Mercure is the only midscale hotel
brand that combines the strength
of an international network
guaranteed with a strong quality
commitment with the warm
experience of hotels that are all
different, rooted in their local
community and managed by
enthusiastic hoteliers.
Located in city centers, by the sea or
in the mountains, the Mercure network
welcomes business and leisure
travellers across the world.
743 HOTELS
91,083 ROOMS
51 COUNTRIES
Accor in Brief
Mercure Arbat Moscow – Russia Mercure Saint Lary – France Mercure Seoul Ambassador Gangnam – South
Korea
mercure.com
Mercure Poitiers Centre – France
12
13. BRANDS DISTRIBUTION SUSTAINABLE DEVELOPMENTHUMAN RESOURCESGROUP SOLIDARITY ACCOR
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FIGURESAT31/12/2013
Aparthotels Adagio – Number one in Europe
Aparthotels Adagio offers modern
apartments with a fully equipped
kitchen and hotel services in city
centers for extended stays with a
sliding price scale from the fourth
night. The brand has two product
ranges:
Adagio, the trendy, midscale
aparthotels located in major city
centers;
Adagio access, the nifty, economical
aparthotels located close to city
centers.
90 APARTHOTELS
9,848 APARTMENTS
8 COUNTRIES
Accor in Brief
Adagio Caen Centre – France Adagio Vienna City – Austria Adagio access Brussels Europe – Belgiumadagio-city.com
13
Adagio Paris Opéra – France
14. BRANDS DISTRIBUTION SUSTAINABLE DEVELOPMENTHUMAN RESOURCESGROUP SOLIDARITY ACCOR
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FIGURESAT31/12/2013
14 THALASSOTHERAPY
CENTRES
18 HOTELS
4 COUNTRIES
Thalassa sea & spa, the reference in thalassotherapy
and spas
Thalassa sea & spa, Accor’s
wellness brand, 14 seaside
destinations in France, Italy,
Morocco and Middle-East
All the lasting benefits of
thalassotherapy and the pleasures
of the spa in relaxing, revitalizing
surroundings.
Sofitel Quiberon Thalassa sea & spa – France Sofitel Agadir Thalassa sea & spa – Morocco Massage under affusion showerthalassa.com
> THALASSA SEA & SPA
Accor in Brief14
Thalassa sea & spa, 14 destinations d’exception en bord de mer
SOFITEL
PULLMAN
MGALLERY
NOVOTEL
MERCURE
IBIS
15. BRANDS DISTRIBUTION SUSTAINABLE DEVELOPMENTHUMAN RESOURCESGROUP SOLIDARITY ACCOR
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ibis, well-being at the best price
Ibis, the European leader in
economy hotels offers guests the
highest level of service and the
ultimate in comfort in its category at
the best market price.
The brand guarantees its
customers all over the world a
consistent offer: a modern,
connected and soundproofed room,
an innovative and supremely
comfortable bed, breakfast from
4am to 12 noon, and a wide range
of restaurant concepts.
1,000 HOTELS
124,022 ROOMS
59 COUNTRIES
Accor in Brief
ibishotel.com
15
The new public areas
16. BRANDS DISTRIBUTION SUSTAINABLE DEVELOPMENTHUMAN RESOURCESGROUP SOLIDARITY ACCOR
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FIGURESAT31/12/2013
ibis Styles, comfort, unique designs, all-inclusive
233 HOTELS
21,156 ROOMS
21 COUNTRIES
Accor in Brief
ibis Styles Paris Pigalle Montmartre – France ibis Styles Bali Denpasar – Indonesia ibis Styles Dijon Central – Franceibisstyles.com
ibis Styles München Ost – Germany
16
Ibis Styles is a non-standardized,
economy brand with a whole
range of styles and a happy
personality. It is mostly managed
under franchises and is designed
for both individuals and families
travelling for either business or
leisure.
Its good natured and most
importantly all-inclusive offer
includes the room, breakfast, Wi-Fi
internet access and a host of little
extras.
17. BRANDS DISTRIBUTION SUSTAINABLE DEVELOPMENTHUMAN RESOURCESGROUP SOLIDARITY ACCOR
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FIGURESAT31/12/2013
ibis budget, essential comfort, modestly priced
ibis budget, formerly Etap Hotel, is
the world reference in budget hotels.
It is Accor’s sassy, no-fuss brand that
focuses on simplicity, modernity and
well-being. The hotels offer
comfortable Cocoon rooms with
super-soft duvets, new fluffy pillows,
an XL shower, a flat-screen TV, Wi-Fi
and an all-you-can-eat breakfast
buffet!
563 HOTELS
46,547 ROOMS
16 COUNTRIES
Accor in Brief
New public areas A three-person Cocoon room The breakfast buffetibisbudget.com
> ETAP HOTEL, FORMULE 1
17
ibis budget El Jadida – Morocco
18. BRANDS DISTRIBUTION SUSTAINABLE DEVELOPMENTHUMAN RESOURCESGROUP SOLIDARITY ACCOR
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FIGURESAT31/12/2013
hotelF1, France’s leading low-cost hotel chain
hotelF1 offers fully renovated,
contemporary double and triple
rooms and new reception and
breakfast areas.
hotelF1 is now more dynamic than
ever and is asserting itself as a
straightforward brand that meets
the needs of smart consumers.
238 HOTELS
17,906 ROOMS
FRANCE
Accor in Brief
hotelF1 Marne la Vallée Collégien – France Three-person room ReceptionhotelF1.com
> ETAP HOTEL, FORMULE 1
18
Twin room
19. BRANDS DISTRIBUTION SUSTAINABLE DEVELOPMENTHUMAN RESOURCESGROUP SOLIDARITY ACCOR
Unrivaled expertise
serving hotel operators and partners
BRAND MARKETING
Strong global brands;
Segmentation: luxury to budget;
Le Club Accorhotels, a global, multi-brand loyalty
program.
DISTRIBUTION
Central booking system interfaced with all the key
global players;
Direct booking:
• Online on www.accorhotels.com or any of the
brand websites;
• By telephone in one of our call centers
(15 languages).
Offers distributed by major strategic, global partners;
A sales force deployed in 34 sales offices worldwide.
PROCUREMENT
200 experienced buyers around the world;
Efficient, innovative solutions
(supplier, product/service);
Compliance with regulatory, sustainable development
and individual brand standards.
HUMAN RESOURCES
Employee training provided on the
18 Académie Accor campuses;
Efficient recruitment tools (AccorJobs, HR social
networks);
Promotion of diversity;
Creation of higher education programs for
professions in the hotel industry.
DESIGN, CONSTRUCTION,
RENOVATION & MAINTENANCE
A worldwide network of 300 professionals;
“ A la carte” technical assistance and hotel
equipment supply;
Energy and maintenance cost management;
Development of new concepts.
HOTEL MANAGEMENT
Benchmark business models;
Internationally recognized operating excellence;
Integrated Revenue Management: recruitment,
training, monitoring;
Cost control;
Control of operating expenses;
A quality control policy for each brand.
Accor in Brief
DEVELOPMENT AND
PARTNERSHIPS
100 developers worldwide;
All types of management structure: owned,
leased, managed and franchised;
Customized relations with partners;
A wide range of investment options.
ACCOR,
A SOCIALLY
RESPONSIBLE
CORPORATION
committed to growing responsibly,
respecting people,
local communities and
the environment
19
20. BRANDS DISTRIBUTION SUSTAINABLE DEVELOPMENTHUMAN RESOURCESGROUP SOLIDARITY ACCOR
The Group’s digital and commercial ecosystem
Accor in Brief
A free, multi-brand loyalty
program
2,600 hotels ranging from luxury
to economy
4 status levels: Classic, Silver,
Gold, Platinum
NATIONAL
VERSIONS
31
LANGUAGES
16
20
HOTELS
+ 3,000
LANGUAGES
15
APPLICATIONS
Key figures for accorhotels.com
Key figures for accorhotels.com and brands
on smartphones and tablets
Accorhotels.com and 13 brand websites
9
HOTEL
VIDEOS
1,100
JOHN SMITH
123456 1 12345678 1 12/08
Classic
and a worldwide
loyalty program
21. BRANDS DISTRIBUTION SUSTAINABLE DEVELOPMENTHUMAN RESOURCESGROUP SOLIDARITY ACCOR
FIGURESAT31/12/2013
WOMEN
50 %
MEN
100
PROFESSIONS
NEARLY
Open Up Your New Frontiers
A caring Group that provides training
Developing each employee’s skills
Encouraging regional or international mobility
Fostering career development
Promoting diversity
Accor in Brief21
ACCOR’S PRIME
ASSET160,000 EMPLOYEES IN
ACCOR BRAND
HOTELS
Close to 2,000 real-time job and traineeship
offers
An application pool that recruiters can access
Over 6 million web visitors a year
12 languages
accorjobs.com
Accor’s worldwide recruitment website
FOLLOW HR NEWS ON:
22. BRANDS DISTRIBUTION SUSTAINABLE DEVELOPMENTHUMAN RESOURCESGROUP SOLIDARITY ACCOR
FIGURESAT31/12/2013
Your ambition has no frontiers
Académie Accor,
the corporate university
dedicated to developing
employee skills
Spotting and retaining talent
Contributing to each employee’s career development
Providing training programs that are innovative and
tailored to the hotel industry.
Accor in Brief22
250
HOSPITALITY COURSES
WORLDWIDE18 CAMPUSES
THE WORLD’S #1
HOTEL SCHOOL
23. BRANDS DISTRIBUTION SUSTAINABLE DEVELOPMENTHUMANS RESOURCESGROUP SOLIDARITY ACCOR
4
Innovation
5
Local
6
Employment
2
Nature
3
Carbon
1
Health
7
Dialogue
Reinventing hotels sustainably
1. Ensure
healthy interiors
2. Promote
responsible
eating
3. Prevent
diseases
Accor in Brief23
4. Reduce
our water use
5. Expand waste
recycling
6. Protect
biodiversity
7. Reduce our
energy use
8. Reduce our
CO2 emissions
9. Increase
the use of
renewable
energy
10.Encourage
eco-design
11.Promote
sustainable
building
12.Introduce
sustainable
offers and
technologies
13.Protect children
from abuse
14.Support
responsible
purchasing
practices
15.Protect
ecosystems
16.Support
employee growth
and skills
17.Make diversity
an asset
18.Improve
quality of
worklife
19.Conduct our
business openly
and transparently
20.Engage our
franchised and
managed hotels
21.Share our
commitment
with suppliers
23
7 PILLARS
21 COMMITMENTS
2/19/2014
24. BRANDS DISTRIBUTION SUSTAINABLE DEVELOPMENTHUMANS RESOURCESGROUP SOLIDARITY ACCOR
2015 TARGETS
EXTRACTS
1. Ensure
healthy
interiors
Accor in Brief24
2015 Target:
85%
of hotels use
eco-labeled
products
2. Promote
responsible
eating
2015 Target:
80%
of hotels promote
balanced dishes
3. Prevent
diseases
2015 Target:
95%
of hotels organize
disease prevention
training for employees
2
Nature
1
Health
4. Reduce our
water use
2015 Target:
15%
reduction in water
use between 2011 and
2015 (owned/leased
& managed hotels)
5. Expand waste
recycling
2015 Target:
85%
of hotels recycle
their waste
6. Protect
biodiversity
2015 Target:
60%
of hotels participate in
the Plant for the Planet
reforestation project
24 2/19/2014
25. BRANDS DISTRIBUTION SUSTAINABLE DEVELOPMENTHUMAN RESOURCESGROUP SOLIDARITY ACCOR
FIGURESAT31/12/2013
Linking cultures
Solidarity Accor’s ambition:
Linking cultures and providing
support for the development of
individuals and their integration
into the community.
3 areas of commitment:
Accor in Brief
solidarity-accor.com
179PROJECTS
SUPPORTED
37
COUNTRIES
8,500EMPLOYEES
INVOLVED
Local know-how
Training and insertion
Humanitarian and emergency
25
Philippines – NGO Virlanie – For the last three years, supporting the insertion of underprivileged
young people by giving them access to training in the service professions.
26. BRANDS DISTRIBUTION SUSTAINABLE DEVELOPMENTHUMAN RESOURCESGROUP SOLIDARITY ACCOR
Follow Accor’s latest news on accor.com, Facebook and Twitter
Thank you
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/Accor
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@Accor
Photographs : Coco Armadeil, Carole Bellaiche, Marc Bertrand, Joël Biletta, Thierry Bouët, Renaud Callebaut, Rémy Cortin, Eric Cuvillier, William Denizet, Heru Desanto, Serge Detalle, Brice Dirles, Tom Evangelidis, Grégoire Gardette,
Rodney Hyett, Getty Images, Jacques-Yves Gucia, Gu Han, Alan Keohane, Christopher Kewish, Vichai Kiatamornvong, Stephan Kraus, Rodolphe Optich, Seree Palanusont, Slava Pozdnyakov, Anne-Emmanuelle Thion, Thierry Truck,
Philippe Wang, Christoph Weiss, Steve Wells, Boris Zuliani.