English version

1. Online
Used-Product
Market Analysis
By Mercy Setiawan
Merah Putih Inc.
2013

2. Used-Product Online Market
Popular website to do online transaction for used/second-
hand products in Indonesia.

3. Kaskus is an Indonesian internet forum site which claims
to be the largest Indonesian online community.
Users can sell pretty much anything on Kaskus, and they
will most definitely have buyers inside. A lot of sellers make
their money browsing through Kaskus’ pages every day to
post and advertise their goods on other users’ forum
threads.

4. Kaskus Forum for Buy & Sell

5. Members:
Kaskus has over than 4,5 millions members.
And about 2000-3000 new members/day.
Postings:
Over than 601 millions postings as per July 2012. (wikipedia)
Product Variations
Kaskus has lots of variation of products which come from Indonesia.
Within all the local shopping website, Kaskus is the most complete one.
Payment Method
Kaskus uses Cash On Delivery (COD) method, joint account and direct
transfer.

6. When it comes to user
interface, one might say
that Kaskus is the least
friendly because users
need to click the links first
if they want to view the
products’ pictures.

7. Kaskus has an interesting but yet
Design & Layout complicated posting layouts.
• No template for postings.
• Users have to click on the items in
order to view details & picture, so the
title have important factors to attract
people to view the post
• The replies/responds to the postings
make it difficult for readers to follow
the main post.

8. Search Engine Kaskus has a simple search engine.
On the down side, it’s a bit confusing for
users to use.
• The search results often mixed up with
the forum (non FJB) results.
• The level of accuracy is low and there
is no option for price comparison.

9. Categories Classified Used %
Handphone & Accessories 387,667 188,579 49%
Automotive 6,015 3,338 55%
Video Games 16,215 4,349 27%
Fashion 46,410 3,872 8%
Sport 31,869 5,354 16%
Camera 30,776 11,313 35%
Jewelry 3,120 232 7%

10. Tokobagus is C2C marketplace which is which is
confidently rising to the top in Indonesia. Users can post
their ads for free there.

11. TokoBagus Website

12. Visitors:
They claimed that it has 100.000 visitors/day.
Ads Postings:
They have more than 1,700,000 active ads (as per 2012)
Product Variations
TokoBagus offers variation of different products from different categories.
Payment Method
TokoBagus uses Cash On Delivery (COD) method, special joint account
and direct transfer.

13. TokoBagus has
simple, neat and easy to
navigate layout.
Users are welcomed with
specific product categories
that facilitate the search.

14. Design & Layout No overly complex design, animation, or
other effects that distract the users.
Pictures could be viewed on the main page
without have to view the product list first.
Locations of sellers also appears as part of
the listings, beside the title, photo and price.

15. TokoBagus has a better search engine than
Search Engine Kaskus. They search engine could
categorize based on locations and product
category. But, it still not as good as eBay
search engine.
It has pretty good accuracy but search
result could not be saved or analyze further.
The search result will not be double and
sold-out items could not be found
anymore, so this will help users to save
their time.

16. Categories Total Listings Used %
Mobil 149823 90522 60
Motor 94069 65367 69
Fashion 316512 8204 2
Handphone & Gadget 74571 57894 77
Perlengkapan Rumah 48751 3749 7
Camera 14946 6442 43
TV & Audio 14295 4284 29
Anak & Bayi 65393 2157 3

17. Berniaga.com C2C marketplaces that facilitate sellers &
buyers to have the best offers in the most convenient way.

18. Berniaga Website

19. New Ads:
Claimed that they have over than 15.000 ads/day.
Ads Postings:
They have more than 793.702 active ads (until now)
Product Variations
Berniaga offers variation of different products from different categories.
The search result will not be double and sold-out items could not be
found anymore, so this will help users to save their time.
Payment Method
Berniaga uses Cash On Delivery (COD) method, special joint account
and direct transfer.

20. Berniaga also has simple,
neat and easy to navigate
layout.
Users have to begin the
search by selecting on the
locations

21. Layout & Listings Berniaga has a plain, boring and old-
fashioned design.
They have lack of attractive visuals
and colours.
Boxes and texts dominate the overall
design and layout of the website.

22. Berniaga has search engine only
Search Engine
allows users begin the search by
selecting their locations, then later do
the search based on product category.
The search result will not be double
and sold-out items could not be found
anymore, so this will help users to
save their time.

23. eBay is an online auction and shopping website in which
people and businesses buy and sell a broad variety of
goods and services worldwide

24. eBay Website

25. Members:
eBay has over than 233 million customer base and approx.
97 millions are active users.
Postings:
Ebay can have anywhere from 19 - 24million listings (as per 2009)
Product Variations
eBay offers many variation of different products. Since it’s an
international website, there are many products from many different
countries.
Payment Method
eBay only accept Paypal and Credit Cards.

26. eBay has an interesting
website design and layout.
There are too many
listings on their main page
which make it confusing
for users

27. Design & Layout eBay has an interesting website
design and layout.
There are too many listings on their
main page which make it confusing for
users

28. eBay has the best search engine with
Search Engine
the multi-options.
We could list from the most expensive
to the chepest product
They also have a really good
accuracy.

29. Used-Product Websites
O Other websites that sells used-products:
O www.bekas.com
O www.barangbekas.com
O www.tokobabe.com
O www.barangbekasonline.com
O www.gudangbabe.com

30. Used-Products Website
Few websites that sells more-nice used products:
Baby products
O www.bayibekas.com Computer & Gadget
O www.garasimama.com O www.gadgetbekas.com
O www.akudanmama.com O www.hpbekas.com
O www.tokokomputerbekas
Automotive .com
O www.komputerbekas.net
O www.mobilbekas.co.id
O www.rajamobil.com
O www.carmall.com Wedding
O Forum weddingku.com
O www.bosmobil.com
O www.warungmobil.com

31. Success Story from other
countries
O In Japan:
O Rakuten, the largest online shopping mall in the country,
said its sales of secondhand goods doubled in 2010 &
2011.
O In Korea:
O Gmarket, one of the country’s leading e-commerce
companies, said that overall sales of second-hand luxury
items last year increased by 57 percent year-on-year.
O In India:
O On any given day, there are around 100,000 listings on our
site. Approximately 20% of all listings are second-hand
products, especially in the Hobbies and Collectibles
category. These include coins, stamps, notes, art and
Bollywood memorabilia.”

32. Idea
O Switch mindset that buying second-hand
is not embarassing. (Educate the market)
O Barang bekas orang terkenal
(celebrity, public figure, athlete, etc)
O Reach “Go green” community.
O Reach “Antique product” community.
O Classes of condition utk barang bekas.
O Sistem point jual & beli.

33. Consignment Vs. Re-sale
O Most of used-product online store is
consignment store where the items from
clients and sell them for a percentage of the
profits. If open a consignment shop, we will
have less risk because we can fill your store
with merchandise without paying until it's sold.
O There is no resale shops yet, which is
typically buy used items outright and resell
them. If we open a resale shop we will have
more of an investment up front, but we could
earn higher profits because we don't have to
share profits with clients.

34. “One man’s trash, another man’s treasure?”
Thank You