SpotGenie has created distribution and tracking technology so advanced, that distributing an High Definition (HD) TV ad is as simple and costs about as much as distributing a Standard Definition (SD) TV ad. SpotGenie delivers radio, SD and HD TV ads to any station across the U.S. at a fraction of the cost.

1. A Revolution
In HD Ad Distribution
Advertisers across the U.S. can finally distribute High-Definition TV ads for about
the same cost as Standard Definition. SpotGenie distributes nationwide and has
revolutionized the digital distribution of high-quality HD TV ads. Our technology has
streamlined TV ad distribution, lowering costs while improving quality.

2. EVERYTHING YOU NEED IS ONLY A CLICK AWAY
Because we have in-house software developers, our system is robust and includes tools that
are available online for our customers:
• Online Ordering: User-friendly order management that requires little training.
Orders can also be auto-created from your in-house documents such as Microsoft
Excel and XML files.
• Online Traffic: Customers can create or import traffic instructions which can
be automatically distributed and tracked via email, web posting and fax to all
broadcast outlets.
• Online Management: Customers know the exact time and date a broadcast outlet
has downloaded a spot and even when it is transferred to the broadcast outlet’s play
server.
• Online Preview: Customers can view a lo-res playback of any spot as a final check
to make sure the correct spot has been sent. Customers can also easily swap spots.
• Online Search Capabilities: Our search feature instantly looks through all order data
fields, such as station, ISCI (AD-ID), estimate, PO number, etc. Providing searches
by various criteria makes it easier to find any information customers need quickly.
• Online DAM: SpotGenie offers an easy-to-use Digital Asset Management tool that
allows our customers to search and easily find any spot in the system by spot
name, ISCI code or date it ran. Our customers can view lo-res previews online, and
spots are safely stored for 2 years.
• Online Invoices: Our customers can choose to have invoices exported electronically.
Our on-staff development team will work to integrate the invoicing into your
accounting system.

3. THE SPOTGENIE DIFFERENCE
The Way Your Brand was meant to be seen. HD costs no more to produce than SD, yet
the cost of distribution is so high, many advertisers have to send SD ads to HD stations.
The result is a spot that looks cut off and is lower quality. Your brand deserves to be
showcased, not diminished.
Maximize your media dollars: Sometimes advertisers take money out of their media buy
to pay for HD ad distribution. This reduces reach and frequency. SpotGenie clients do not
need to make that sacrifice, so their message is out there more often, and seen by more
people.
HD is for Every Day: Many advertisers air HD ads only on rare occasions —a holiday sale,
grand opening or new product launch. SpotGenie allows advertisers to run HD all the
time. With SpotGenie’s proprietary technology, you can distribute your HD ads for almost
the cost of SD.
An SD ad to an HD station looks cut off. An HD Ad on an HD station showcases your brand.
Some use HD only for special occasions The rest of the year it’s SD

4. THE KEY IS BETTER TECHNOLOGY
SpotGenie uses proprietary technology that not only offers nationwide HD distribution at
a fraction of the cost of other spot delivery companies, but also improves the quality of
the video and virtually eliminates the chance of human error. Here are two examples:
FASTcoder for better quality
With SpotGenie’s revolutionary technology, FASTcoder, your HD ad will be
delivered broadcast-ready in the filetype required by each station. Other HD ad
delivery networks send your spot out in one format — mpeg-2. If a station uses a
different format, they must first convert your spot before compressing it — that’s
like making a copy of a copy. With FASTcoder, each spot is converted directly from
the master. That means your spot isn’t downgraded before it airs, so it always
looks great.
SpotCheck Reduces errors
Only SpotGenie offers SpotCheck, a 24-point quality control protocol that checks
files for any errors or inconsistencies and checks the audio and the video for any
glitches. Your ad is run through a careful and long list of tests to ensure it is sent
exactly the way you intended.
75%
400%
75% of all local TV ads are in HD. HD can cost 400% more than SD to distribute. With SpotGenie it costs about the same.
$
$

5. GET YOUR MONEY’S WORTH
When you send an SD spot to an HD station, your spot looks lower quality than the
spots in HD. It also looks shrunken down and cut off. Worst of all, you’re not getting
what you pay for because you are only using a fraction of the total screen. You deserve
your money’s worth. With SpotGenie, you can afford to run your ad in full HD without
blowing your budget.
We’re Easy to Work With
Our SpotGenie team of experts provide 24/7 support. Our system enables us to pull
up any project, client and history instantly to address any problem. Our technology
also streamlines broadcast outlet support. By supporting the stations as well as our
customers, we make sure spots are delivered with minimum effort and stress for
our customers.
Reliability
SpotGenie customers enjoy a 99.9999% uptime. Every aspect of our network is built on
redundancy to ensure this. Our cloud-based system ensures that should there be any
problem with a server, new servers can be put online instantly. Reliability issues have
never caused us to miss a single delivery.
You pay for 100% of the screen, but you may only be getting two-thirds of it.
99.9999% UPTIME

6. SpotGenie Headquarters
345 Peachtree Hills Ave, Suite 400
Atlanta, GA 30305
www.SeeSpotGenie.com
For more information or to schedule an in-person or virtual demo, please contact
delivery@spotgenie.com or call 888.202.1631.