I created a customer experience map and thought someone else might find it usefull too. Please feel free to use it and share it, if it helps you anyway.
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CustomerExperienceMapTemplate
1. CUSTOMEREXPERIENCEMAP
STEP 1 STEP 2 STEP 3 STEP 4 STEP 5 STEP 6 STEP 7
IDEALEXPERIENCEPOSITIVEEXPERIENCENEUTRALEXPERIENCENEGATIVEEXPERIENCE”QUOTESFROMCUSTOMERS”
RESEARCHRESULTS
Mervi Rauhala
”Quote from custo-
mer rrelated to this
phase-”
Touchpoint mapped
to right experience
level. You can num-
ber them
Briefly describe data
and resultrs here
related to this phase
of user experience
Describe the ideal
experience here