The document discusses the upcoming 2014 NCAA men's basketball tournament, known as March Madness. It highlights that this year's tournament will focus on elite freshmen players like Andrew Wiggins and Joel Embiid. It also promises bracket breakdowns analyzing the best and worst teams in each region. Additionally, it notes that the East Regional will take place at Madison Square Garden in New York, the first time the tournament will be there in over 50 years. The document aims to market advertising opportunities around this editorial coverage to companies, citing survey results finding many Metro readers in the New York area are interested in college basketball and March Madness.

1. NCAA Tournament
Featured Coverage
New York
Publishes
March 17
Freshman Focus: The big story this year will focus on the elite freshmen –
Andrew Wiggins, Joel Embiid, Jabari Parker, Tyler Ennis, Aaron Gordon
Bracket Breakdown: The best and worst of each region – who to watch,
who will win.
Local Profile: We’ll spotlight the teams most relevant to New York fandom.
The East Regional will be held at Madison Square Garden this year.
It’s the first time the Big Dance will be returning to MSG in over 50 years.
35%
of Metro readers are interested in college basketball.
1 in 6 Metro readers watched March Madness last year on TV.
Source: Scarborough R2 2013
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