Promote local IxD activities in the region Facilitate networking and discourse amongst local interaction designers Link the local IxD community internationally Add our local insights to the global discourse on interaction design

1. What is Interaction Design ?
Michael Wolf
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2. What is Interaction Design?
Definition of IxD
Interaction Design (IxD) defines the structure and behaviour of
interactive systems. Interaction Designers strive to create
meaningful relationships between people and the products and
services that they use, from computers to mobile devices to
appliances and beyond.
Our practices are evolving with the world; join the conversation.
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3. What is Interaction Design?
Definition of IxD
Interaction Design (IxD) defines the structure and behaviour of
interactive systems. Interaction Designers strive to create
meaningful relationships between people and the products and
services that they use, from computers to mobile devices to
appliances and beyond.
Our practices are evolving with the world; join the conversation.
3 Tools are not anymore what they used to be.

4. Designing interfaces and interaction frameworks
for the ‘black boxes’ of electronic tools
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5. The Human condition The machine condition
Interaction Design
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6. Doug Engelbart: The first mouse
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7. Swyp
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8. Pas a pas
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9. Interactive wall
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10. Out of the Box
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11. Ready for Zero
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12. B-Cycle

13. Ford SmartGauge
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14. A global network
What is IxDA?
Etiam vel nibh donec mollis,
vestibulum tristique tincidunt
purus.
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15. In a nutshell
- Founded 2003
- Incorporated as a non-profit in late 2005
- 130 local groups
- 40.000+ members
• North America (45+ local groups)
• South America (25+ local groups)
• Europe (40+ local groups)
• Asia-Pacific (20+ local groups)
• Africa (2 local groups)

16. IxDA in a nutshell
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17. IxDA Global
Mission and values – Part 1
We believe that human condition is increasingly challenged by poor
experiences. IxDA intends to improve the human condition by advancing the
discipline of Interaction Design.
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18. IxDA Global
Mission and values – Part 2
We foster a community of people that choose to come together to support this
intention. IxDA relies on individual initiative, contribution, sharing and self
organisation as the primary means for us to achieve our goals.
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19. IxDA Global
Mission and values – Part 3
IxDA is a novel kind of non-profit “unorganization”. The IxDA network actively
focuses on interaction design issues for the practitioner, no matter their level of
experience.
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20. IxDA Conference
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21. Interaction Awards
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22. Cape Town is on the map!
Mission and values – Part 3
IxDA is a novel kind of non-profit “unorganization”. The IxDA network actively
focuses on interaction design issues for the practitioner, no matter their level of
experience.
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23. IxDA Cape Town
Our goals
1. Promote local IxD activities in the region
2. Facilitate networking and discourse amongst local
interaction designers
3. Link the local IxD community internationally
4. Add our local insights to the global
discourse on interaction design
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24. IxDA Cape Town
Possible activities
1. Regular IxD meetups
2. Invite speakers from local and international industry
3. Host workshops
4. ?
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