Most Impressive Construction Leaders in Tech, Making Waves in the Industry, 2...
Panda Optimization to overcome massive link profile deficits
1. On-Page
Content Optimization
Or, Why TripAdvisor is Going to Put a Hit Out on Me
11 March 2014
Michael Cottam
www.michaelcottam.com
me@michaelcottam.com
@Michael512
2. Ranking Factors
#1 Links
#2 Linking domains
#3 Page title tag
#4 Keyword density
#5 Anchor text
#6 Social shares
…..
#314 Panda on-page factors
4. Panda is BAD ASS
•Panda is NOT a
penalty
•Can override
MONUMENTAL link
profile disadvantages
•You don’t believe me,
do you. FINE.
5. Not a very
competitive
term,
you say?
Oh, it drove me
12,000 visits.
LAST
FRIGGING
MONTH.
Those people
are buying
$15K packages.
@ 12%
commission.
6. It sure as hell ain’t the backlinks, baby
A whole TWO Google +1s….it’s not social
Yes, there’s a little Facebook and Pinterest action, but
nothing major
FYI…I only started getting the video snippet 1 week ago
Want to know that secret?
8. Panda Factors
Above the fold: % CONTENT
Not ads, not template, not whitespace, not nav
Original text
ok, Google actually sucks at detecting this
Original images
Rich media elements
Embedded maps, videos, etc.
Structured data elements (schema, G+ auth)
9. Don’t you (Panda) want me baby?
http://www.visualitineraries.com/articles/
Best-Time-of-Year-to-Visit-Tahiti.asp
16. It’d be hard to suck worse than this
when it comes to content.
17. Panda hates you cause you suck
You have no content
You have nothing original for the user to see
You have nothing interactive for the user to play
with
Your images are copied from everywhere
You’re stuffing my face with ads
Take that budget you used to have for crappy
outsourced link-building and make some cool,
original content….and pack it into that page.