1. PHILADELPHIA
Marketing For Profit
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2. Marketing
 Marketing as a financial
Direct to
mission
Consumer
 Scale to meet profit
objectives
 Focus on programs that Direct to
generate durable revenue Business
that compounds overtime
 Take advantage of area
traffic generators
Client
 Add value to the tenant Specific
base
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3. GOOGLE Ad words search engine
“LIBERTY SHOPS PHILADELPHIA PARKING”
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4. Custom Attraction page
“LIBERTY SHOPS”
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5. WEB COUPON / DIRECTIONS
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6. 6 month results @ Centre Square
Tracking of Web Coupon validations at location
level
CENTRE SQUARE WEB COUPONS
WEB COUPON TYPE RATE APRIL MAY JUNE JULY AUGUST SEPTEMBER QTY 6 mo revenue
UP TO 3 HOURS $15 22 22 19 22 22 21 128 $1,920
UP TO 6 HOURS $19 40 32 43 32 37 30 214 $4,066
UP TO 12 HOURS $23 73 67 65 67 56 46 374 $8,602
UP TO 24 HOURS $25 13 12 10 11 14 11 71 $1,775
EVENING WEB COUPON $10 18 10 10 6 12 3 59 $590
WEEKEND WEB COUPON $10 4 4 3 1 3 5 20 $200
TOTAL COUPONS 170 147 150 139 144 116 866 $17,153
Over 50 attraction pages have been produced for PHL and WILM area businesses, offices,
events, and shops to assist in driving transient and daily parking.
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7. Mobile
Mobile search by consumers
Android, iPhone iPad apps
find parking:
By address
Neighborhood
Landmark
Destination
GPS navigation
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8. Marketing
Direct to Business
 Focus on programs that
generate durable revenue
that compounds overtime
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9. VALIDATION Program – employees, staff, guests
 Who : Hotels, Restaurants, Museums, Dentists,
Professional Offices, Property Managers
 Quantity : Amount determined by client based on
volume – no limits, no minimums
 Payment : Prepaid or discount pricing available
 Pricing : Determined by location and duration
 Exp Date: Redemption period determined by client
 Description: Corporate events, daily parking for staff, pre-
paid parking vouchers for clients i.e: Holiday
gathering, restaurant staff, Dentist offices
 Custom: Validations can be printed with client event,
name, and dates - specifics of occasion
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10. VALIDATION TICKET REVENUE
 Client example: Rock N Roll Marathon, Fox Rothschild,
Paranoia Film, Do No Harm, Dead Man
Down, TJU, El Vez, Marathon, Super Fresh, RITZ
 Prepaid Revenue: over $22K in validation 2012 sales
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11. Preferred Parking Discount Cards
Provides discounts on daily
parking in PHL, NYC, BOS,
BALT, and DC.
Special Rates for Any 6,12, or
24 Hours and Special Event
Parking
Savings of up to 40%
Co Branding option
Over 5,000 distributed in PHL
Partners
Feb 12 – OCT 12 = $41K in PCC revenue
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12. Preferred Parking Card Redemption 2012
Location Feb March April May June July Aug Sept Oct Volume Revenue
$78 $42 $51 $120 $48 $58 $32 17 $429
370-0030 $30 2 $30
370-2101 $26 $64 3 $90
370-0510 $30 $17 2 $47
370-0695 $52 2 $52
370-0700 $21 $31 $32 3 $84
$923 $2,312 $3,369 $6,110 $6,300 $6,790 $7,169 $6,129 $1,512 3216 $40,614
440-4115 $269 $314 $348 $504 $526 $518 $1,029 $1,056 $210 291 $4,774
440-4133 $10 $20 $65 $116 $18 19 $229
440-4400 $9 1 $9
440-0136 $162 $218 $129 $140 $142 $191 $88 $34 94 $1,104
440-0170 $68 $420 $1,168 $1,286 $1,094 $1,350 $975 $314 471 $6,675
440-0203 $8 $25 $8 $40 $173 $127 35 $381
440-0204 $9 1 $9
440-0219 $526 $960 $2,188 $3,898 $3,826 $3,760 $3,115 $2,288 $454 1765 $21,015
440-0220 $120 $808 $170 $384 $522 $1,216 $1,246 $1,470 $482 539 $6,418
$1,001 $2,312 $3,411 $6,161 $6,420 $6,838 $7,227 $6,161 $1,512 3233 $41,043
*PPC usage tracked only thru Ticketec – does not include Skidata locations i.e. Kennedy House or Central Airpark
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13. NON Traditional Revenue
DEADMAN DOWN Film Production
AUGUST 17th 2012
Duration: 8 hours
Rental of location 209 / 1616
Sansom Street location
$6K in revenue from space rental
and pre paid validations for crew
and staff.
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14. CENTRAL AIRPARK COUPON FOCUSING ON EXISTING MONTHLY AND DAILY
TRANSIENT CUSTOMERS IN PHL
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15. CENTRAL AIRPARK MARKET CAMPAIGN
Date – April 2012 ongoing
Objectives:
Increase daily revenue
Customer Loyalty Program
Revive Service Model
Update branding, signage, facility appearance
Promote with existing CPS customers
Identify group partnerships
Maximize reach to traveling public
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16. CENTRAL AIRPARK MARKET CAMPAIGN
“Spring Break Special”
GSK in association w Park N Fly
Club Fundraising opportunity
ValPAK – zip code specific
PWC
IBX
GROUPON net $52,376
Travel Zoo / FLY.com
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17. MONTHLY SALES
Expand / Increase Monthly revenue through searching
and presenting to new potential clients AND developing
referral programs with existing customers.
• Utilize Co-Star Management system
• Involved in PHL network groups
• Ultimate Networking Event
• PHL visitors bureau
• PHL Interactive Marketing Association
• South NJ Business Alliance
• The PHL Network
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18. MONTHLY SALES Revenue
YTD 2012 Actual $116,526
YTD 2012 Company Actual $81,669
12 Month Accrued Potential $980,029
Estimated 2012 $163,046
Estimated 2012 Company $115,189
12 month Accrued projected potential $1,382,271
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