In this slide presentation Stephan Hovnanian takes you through all the places where the Google Plus Hovercard appears on Google Plus and throughout all Google Products. You Tube, Google Drive, Google Plus comments, Gmail, Chat, Drive Chat and many more.
It's important to understand that your Google Plus Hovercard is like your digital business card and that since it appears in over 24 locations that any time a person mouses over your profile name in any of these places your information shows up and they can choose to circle you or not. Thus it is imperative you optimize your hovercard.
Take a look at these few slides and when you get to the last one you will find a link to Stephan's website for even greater detail into how you should optimize your hovercard.
2. Your Calling Card Across Google:
The Hovercard
By now, if you’ve spent any time on social media, you will be familiar
with hovercards: those “mini business cards” that pop up when you
hover over someone’s name. Emphasis on business.
You see, when optimized correctly, your hovercard becomes a digital
business card across that entire social network. And the more often you
interact with posts, status updates, photos, etc. on that network, the
more times your hovercard will be “handed out” to other users. If you’re
constantly posting thoughtful, inspiring content in your comments and
posts, other users will want to know more about you, so they’ll simply
hover over your name.
Clicking on your name will
typically take the user to your
profile page, but on nearly
all hovercards across
social media, the user has
the ability to “follow” you,
right there on the spot.
3. Is Your Hovercard Optimized for
Networking
Since your hovercard travels with you everywhere
you post (and more, see below), a well-tuned
combination of text and graphics will do wonders
for your networking across a social channel.
Below, I’ll cover the basics of the Google+
hovercard, which can be found in more than
fifteen places across various Google properties.
Think about that: this is an incredible opportunity
to make an impression on people, and one that
goes beyond the social network itself!
5. Optimizing Your G+ Profile Means
Optimizing Your Social Business Card
Looking at the slide above at everywhere you
can “hand out” your Google+ “business card.”
Do you see how 2nd-degree connections, and
even pure strangers, could connect with you,
boosting your network and influence across
Google’s properties?
So, while you’re busy posting, sharing,
commenting, and +1′ing, make sure your
profile is ready to get that instant “Add to
Circles” when someone mouses over your
name or profile photo. Here’s what to put in
various fields in your profile to optimize your
Google+ hovercard:
For more details on these fields, head to
http://www.websighthangouts.com/google-plus-hovercard
6. Pulling It all Together
An optimized Google+ Profile — at least the fields that are displayed in the hovercard — will tell your
audience who you are, what circles to put you in, and what you can do for them. The ultimate
networking tool. As more people look for ways to establish influence and authority on Google+, your
optimized hovercard will undoubtedly help you become their go-to resource for your area of expertise.
Have you optimized your hovercards across your social media footprint? See the original post here:
http://www.websighthangouts.com/google-plus-hovercard
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