A deck of slides for event planning students on how to deliver winning pitches

1. Perfect Pitching
Workshop for Events
Michael Chidzey | Head of Digital Marketing |
Download: http://www.slideshare.net/MichaelChidzey

2. Aim: prepare for upcoming pitches

3. Workshop format
prepare practise pitch

4. You have to be able to sell

5. Why learn how to pitch well?

6. #1 – Understand the brief
Plan of action

7. #2 – The presenters
Plan of action

8. #3 – Pitch structure
Plan of action

9. #4 – Dynamic delivery
Plan of action

10. Understand the brief

11. Listen to the client’s requirements

12. Ask questions & challenge the brief

13. Follow the instructions

14. You have one phone call to
gather as much information
from the client as you can
Task 1: Understand the brief

15. Questions to ask

16. Client requirements
Event brief: organise a
fashion show to
worldwide distributors

17. Client requirements

18. How would you tackle this brief?
Task 2: Create a concept

19. The presenters

20. Revolutionary, creative, a showman

21. Charismatic, empathetic, intelligent

22. Focused, tough, ambitious

23. What are the key attributes of the
person pitching for this event?

24. Introduce yourself and tell us
three attributes
Task 3: Make first impressions
count

25. Pitch structure

26. Beginning
Tell a complete story
Tools: http://www.mindmeister.com https://trello.com/

27. Beginning Middle
Tell a complete story
Tools: http://www.mindmeister.com https://trello.com/

28. Beginning Middle End
Tell a complete story
Tools: http://www.mindmeister.com https://trello.com/

29. Beginning Middle End
Tell a complete story
Think before putting pen to paper
Tools: http://www.mindmeister.com https://trello.com/

30. Brainstorm how to structure
this pitch
Task 4: Pitch structure

31. Planning the beginning

32. Make a great first impression
Charisma experiment: http://gigaom.com/2012/04/25/can-you-learn-
to-be-as-charismatic-as-steve-jobs/

33. Create a catchy title
Further reading: http://www.copyblogger.com/magnetic-headlines/

34. Catchy title – poor example

35. Catchy title – better example

36. Your credentials (if relevant)

37. Purpose

38. Process

39. Craft a strong opening

40. Grab the audience’s attention
ask a question
use a quotation
personal experience
current affairs
story
shock
humour

41. Come up with a catchy hook
Task 5: Catchy beginning

42. Planning the middle

43. Middle – the reason you are there

44. Purpose and targets

45. Audience experience & knowledge

46. Methods of delivery

47. Time available

48. Prioritise information by:
- essential
- details that could be left out
- information for Q&As/extra time
Task 6: Content

49. Planning the end

50. Craft a powerful ending

51. Craft a powerful ending
incentive
summary
call to action
benefits
Open ended question
alternative options

52. Write a script for your ending
Task 7: Powerful ending

53. Dynamic delivery
Ensure your audience experience
the message

54. Use diagrams and photos

55. Paint the picture

56. Tell stories from experience

57. Paint a picture of the event
using words
Task 8: Dynamic delivery

58. Use your voice

59. Use your voice
pace
tone/pitch
volume

60. Think about body language
pace
tone/pitch
volume

61. Think about body language
pace
tone/pitch
volume
gestures and expressions
eye contact
Proximity and position
Stance and wardrobe

62. Most importantly, leave
clients wanting to work with
you

63. Any questions tweet
@michaelchidzey

64. Thanks!
Michael Chidzey | Head of Digital Marketing |
Download: http://www.slideshare.net/MichaelChidzey