#1 - Digital marketing crash course #2 - Examples of awesome digital marketing campaigns #3 - Tactics for students to enhance their online presence www.chillisauce.co.uk

1. How to Earn Attention
Online
Michael Chidzey | Head of Digital Marketing |

2. Before we begin…
an apology

3. ..and house rules

4. What is digital
marketing?

5. Plan of action
#1 - Digital marketing crash course

6. Plan of action
#2 – Awesome DM campaigns

7. Plan of action
#3 – Tactics that you can do today

8. Any questions tweet
@michaelchidzey

9. Let’s start with a story…

13. Website: http://www.dollarshaveclub.com/

14. The video cost $4000/£2630 to
make and earned 12’000
customers in 48 hours and
currently has 10 million views
This didn’t just happen, it was
earned.
Further reading: http://bit.ly/11cmD3G

15. Digital marketing: where to start?

16. Identify potential customers
Identify your audience: http://mz.cm/cwMjTj

17. Identify potential customers
…and interests and painpoints
Identify your audience: http://mz.cm/cwMjTj

18. and influencers
Identify your audience: http://mz.cm/cwMjTj

19. Look for influencers
…and get to know them
Identify your audience: http://mz.cm/cwMjTj

20. Find where they spend time
Identify your audience: http://mz.cm/cwMjTj

21. Find where they spend time
…and be there
Identify your audience: http://mz.cm/cwMjTj

22. How do people buy
in 2013?

23. They Google
“100 billion Google searches per month”:
http://searchengineland.com/google-search-press-129925

24. Investigate
“100 billion Google searches per month”:
http://searchengineland.com/google-search-press-129925

25. Ask friends

26. Read expert advice

27. Find communities

28. Dig into every detail

29. …then they buy
Your job is to be in all of those
places.

30. It isn’t easy
Further reading: http://inbound.org

31. 8 ways to earn attention online

32. #1 – Create interesting products

33. Werewolf hunting experience
Further reading: http://www.gadling.com/2012/09/29/werewolf-hunters-
wanted-experience-not-required/

34. Events at the big brother house
Product page: http://hirethebigbrotherhouse.com

35. #2 – Report on and/or create
the news

36. Number 10 experience

37. North Pole world record attempt
Product page: http://timwilliamson.org/

38. #3 – Build relationships with
potential customers

39. Through engaging social profiles
Facebook page: http://www.facebook.com/DominosPizza

40. By dealing with problems well
Watch the video:
http://www.youtube.com/watch?v=oSd0keSj2W8&feature=player_embedded

41. #4 – Integrate offline and
online content

42. Plan and test before going live

43. Bizarre world championships
Office chair race:
http://blog.chillisauce.co.uk/category/chillisauce-office-chair-challenge/

44. World record bra – year 1
World Record Bra: http://worldrecordbra.com

45. #5 – Identify & use your assets
and USPs

46. World record bra – year 2
World Record Bra: http://worldrecordbra.com

47. Oyster.com photo fakeouts
Further reading: http://www.oyster.com/hotels/photo-fakeouts/

48. #6 – Create ‘sticky’ content

49. Useful content - eventjuice
Further reading: http://eventjuice.co.uk

50. Fun content - Chillisauce blog
Further reading: http://blog.chillisauce.co.uk

51. #7 – Share interesting data

52. LeisureStats.com
Further reading: http://www.leisurestats.com/what-your-choice-of-
technology-says-about-you/

53. #8 – Inspire people

54. Nike: MAKE IT COUNT
Watch the video: http://www.youtube.com/watch?v=WxfZkMm3wcg

55. Tactics for students
to enhance their
online presence

56. Q&As – be the expert

57. Participate in communities
Boardreader: http://boardreader.com/

58. Create a blog
Wordpress: http://wordpress.com/ Further reading: http://www.problogger.net/

59. Guest blog
Further reading: http://www.problogger.net/

60. Discover and share

61. Build relationships
Followerwonk: http://followerwonk.com/

62. Share presentations
Slideshare: https://www.slideshare.net/

63. Build authentic social profiles

64. Satisfy popular searches

65. Inbound marketing channels
Further reading: http://inbound.org

66. Everything’s easier with fans.
Your job is to make you, your
client and company famous.

67. Thanks!
Michael Chidzey | Head of Digital Marketing |