Actionable Approaches for Small Business Growth Online

1. Dominate SEO with Wordpress
Actionable Approaches for Small Business Growth Online
Presented by:
Michael David
michael david | michael@tastyplacement.com | @tastyplacement

2. Dominate SEO with Wordpress
Roadmap for This Presentation
Actionable Items We Will Cover:
Google Rankings in 3 Minutes
Why WordPress?
WordPress Optimization
Advanced Link Building
michael david | michael@tastyplacement.com | @tastyplacement

3. Dominate SEO with Wordpress
Traffic & Rankings in 3 Minutes
Website
michael david | michael@tastyplacement.com | @tastyplacement

4. Dominate SEO with Wordpress
Traffic & Rankings in 3 Minutes
Website
Inbound Links
michael david | michael@tastyplacement.com | @tastyplacement

5. Dominate SEO with Wordpress
Traffic & Rankings in 3 Minutes
Website
Inbound Links
Local Maps/Cit.
michael david | michael@tastyplacement.com | @tastyplacement

6. Dominate SEO with Wordpress
Traffic & Rankings in 3 Minutes
Website
Inbound Links
Local Maps/Cit.
Social Space
michael david | michael@tastyplacement.com | @tastyplacement

7. Dominate SEO with Wordpress
Why WordPress?
Why Wordpress?
Full Word Processor Style Interface, no “webmaster” needed
Speed to Publishing
Built in Blogging & Page Management & Navigation
Search Friendly: Architecture, URLs, Crawlable
Plug-ins & Support & Frameworks
Social Features: integration & commenting
michael david | michael@tastyplacement.com | @tastyplacement

8. Dominate SEO with Wordpress
WordPress: Basic Optimization
Basic WordPress Optimization
Keywords: Research, Group, & Infuse
Blog About What You Know & Love
Don't Skimp on Design, Impacts Conversions
Don't Skimp on Design for Multiple Devices
Write Superior Content for Links & Customers
Support Your Site With Links, Maps & Social Activity
michael david | michael@tastyplacement.com | @tastyplacement

9. Dominate SEO with Wordpress
WordPress: Advanced Optimization
Advanced WordPress Optimization
Test & Improve Load Times with Google Site Speed
Install Caching Software to Speed it Up
Use a Responsive Framework
Use Analytics to Learn About User Behavior & Set Goals
Monitor Health With Google Webmaster Tools
Build Focused Landing Pages & Monitor Conversions
michael david | michael@tastyplacement.com | @tastyplacement

10. Dominate SEO with Wordpress
General: Advanced Link Building
Link Building & Viral Content
Videos, Articles, How-tos and Infographics
P: 550, Tweet: 169, +1: 73, Links: 500
Do Studies, Go Big
Light a Spark With Social Media, Press Release
Follow Up: Tweeps? Ask for Link!
Keep Pushing Out Best Content
michael david | michael@tastyplacement.com | @tastyplacement

11. Dominate SEO with Wordpress
Advanced Installation for Maximum Performance
Questions?
Q&A Follows
Email Me
michael david | michael@tastyplacement.com | @tastyplacement