An infographic of my current resume.

1. MARKETING DIRECTOR, CREATIVE SERVICES DIRECTOR AND DESIGN
PROFESSIONAL with 16+ years of progressive success in corporate
marketing and independent creative agency consultation
michael desroches
Cathedral Corporation Rome, NY, Providence, RI, Orlando, FL
Director of Marketing & Creative Services (2013-Present)
• Re-aligned corporate marketing department’s roles and responsibilities while developing
foundational marketing programs (multi-touch, multi-channel) across and within corporate
brands and solutions for churches, credit unions and higher education
• Developed holistic branding suitcase integrating traditional verticals and newly acquired
portfolios
• Recruited and directed an internal agency team to supply value-added creative services
(concept, branding, copy, design, digital services) for direct-mail clients
Cunneen Hamden, CT
Director of Marketing & Creative Services (2010-2013)
• Transformed 30-year-old national brand within the Catholic Church market, including
redesign of corporate brand and development of sub-brands/product lines
• Developed new collateral suite (including brochures, infographics and brand
standardization) in support of the new identity and products
• Developed and launched a 10-month, four-segment, multi-touch marketing program to
run annually
• Redesigned corporate website in a content management system platform
AlphaGraphics New Haven Hamden, CT
Director of Marketing & Creative Services (2010-2013)
• Developed a market-facing sub-brand—Team Eng(ag)e—to position company as a faster,
smarter business services choice that smashes expectations and deadlines for its clients
• Supported branding with a multi-channel, multi-touch marketing program culminating in a
social media video event
• Launched an engaging, robust social media program
• Instituted a high-level agency touch component of the AlphaGraphics in order to develop
effective brand, creative and marketing strategies for local mid-size and larger business
organizations
CheckFreePay (Owned by CheckFree) Wallingford, CT
Senior Marketing Manager (2003-2006)
• Led and coordinated the CheckFreePay re-branding effort including the redesign and
logistics of rolling out new retail and consumer facing point of sale programs, sales tools and
training materials to a base of 12,000 retailers.
• Managed and designed new quarterly point of sale programs retail network. High retailer
acceptance and increased consumer brand awareness led to a significant and consistent
increase of bill payment transactions and card purchases each month.
• Created a monthly agent mailing to include training tips, a “new biller” update and cross
selling of products not offered within the store currently. As a result, 40% of existing agents
upgraded their product mix leading to an increase in revenue for both parties.
MOBILE OR TEXT 203.824.4282 • EMAIL conceptualimaging@mac.com • SKYPE mdesroches1
Key Results
• Developing integrated branding and marketing across industry verticals to transform identity
and market positioning for 100-year-old corporation undergoing rapid expansion
• Employing state-of-the-art marketing and lead generation best practices—digital media, social
networking, content marketing via webinars—to expand reach and profile of companies serving
the church stewardship and fundraising market
• Producing innovative, personalized, results-oriented marketing campaigns for clients ranging
from small businesses to nonprofits to national corporations
• Recruiting and directing creative teams that respond flexibly and imaginatively to diverse
customer needs
Key Experience
Other Experience
Education and
Professional Development
Michael Desroches Marketing
& Communication Design Newington, CT
Owner (2007-Present)
A consulting agency that works with small to mid-size organizations on holistic marketing
communication and design solutions for print and electronic spaces, including branding and
positioning, graphic and motion design, copy writing, staff training and project management
HealthIS/Source Medical Wallingford, CT
Art Director/Designer (1999-2003)
International Fiber Systems Newtown, CT
Graphic Designer (1998)
Quinnipiac University, Hamden, CT
Pursuing Master of Science in Interactive Media (enrolled 2010)
Southern Connecticut State University Newtown, CT
Adjunct Professor/Course Developer, Undergraduate Advertising & Promotions
Program (2007-2009)
Southern Connecticut State University Newtown, CT
Corporate Communications Degree (1998)