Analysis of Nike's social media reach

1. S
Nike SWOT
Social Media Analysis
MAR4233-Social Media Marketing
Michael Gajardo
Marie-Aimee Pou
Vivian Gonzalez

2. NIKE

3. Target Market
NIKE focuses its products on are athletes. Sportsmen are the Majority
consumers of Nike’s products. A lot of Nike’s success has to do with
the unique usefulness that goes along with the items. NIKE’s Major
target markets are Basketball, Jogging, Aerobic, Tennis, and it is
designed for 13-40 years old. Nike targets mostly teenagers of all
socioeconomic classes, and for those who want to look athletic and
fashionable. They catch the attention of the athletic and outgoing
personalities.

4. Marketing Mix(4P’s)
Products: Nike offers a wide selection of shoes, apparel, and equipment products. Nike’s foremost
focus is athletic footwear and apparels designed for sports and everyday usage with the brand name.
Nike also makes other products such as: sport balls, timepieces, eyewear, skates, bats, and other
equipment designed for sports activities.
Price: Nike shoe prices could range from $30 to $200 and maybe more, but they also have to stay in a
competitive price to other shoe retailers. Nike as a brand commands high premiums. Nike has become
so well known for quality products that most people will pay top dollar for these products. The product
price has not stop people from buying Nike shoes. The company has designed its pricing structure in a
way to make it competitive to other sellers.
Place: Nike has a lot of distribution channels to get their products to their customers. Nike shoes are
carried by multi-brands and the exclusive Nike stores across the globe. Nike has over 20,000 retailers
in the united state in almost 200 countries around the world. Niketown, for instance, can take up an
entire city blocks and feel as though you have travel 10 years.
Promotion: This is Nike’s strongest points. Nike advertises in every medium with utmost precision.
Their advertising is simple and it sends the strongest messages. They have the best players from all
sports advertising the products. They are on TV, on the Radio, in the streets, in every social media and
more. The advertisement is meant to show the consumer that with these shoes you are able to exceed
everyone else’s expectations and rise above.

5. Competitive Advantage
Nike has many advantages in comparison to other companies. For instance,
Nike is always offering the latest technologies in all their products in order for
us to have a much better experience of their products. The production facilities
are located close to the raw material to have low labor prices. They also have
the latest trends in the market and are constantly evolving their products. They
have an amazing advertising team that is in charge to advertise the brand
through every medium. The logo itself is a symbol that inspires people to
accomplish their goals.

6. SWOT Analysis
Strengths:
A very professionally competitive company.
Has ownership of no physical factories so production can be moved to a
more cost effective location when necessary.
Very well branded among consumers.
Offers their products worldwide.
Have offices in forty-five different countries.
Fortune 500 company.

7. SWOT Analysis
Strengths:
Employs over thirty thousand people across the world.
Has a very strong marketing campaign that increases brand familiarity.
Chains of retail stores such as Niketown.
Has ventured into many different rebranding opportunities with successful
results.
Providing lightweight shoes by incorporating lunarlite foam materials.

8. SWOT Analysis
Weakness:
Profits are largely dependent on the footwear products while other branded
products are not as strong.
History of violations of over time laws and minimum wage rates in Vietnam.
Accusations of poor conditions in the work place.
Accusations of exploiting workforces that will work for cheap in overseas
countries.
Constant focal point for negative criticism by the anti-globalization groups.

9. SWOT Analysis
Opportunities:
Innovative Products
Creating sportswear items by incorporating the waste from regular
manufacturing.
Stepping into the line of economy boosting projects that will encourage
recycling.
Product development that changes as the trends change.
Expansion into sport sunglasses and jewelry lines.
Expansion in the global markets to create larger brand recognition.
Reducing controversy surrounding their trade and production practices.

10. SWOT Analysis
Threads:
Operating business internationally opens them to the possibilities of
currency value fluctuations that can lead to losses.
Competitors are becoming more aggressive and creating high quality
products that are taking from the profits of NIKE.
Sensitivity to price among consumers leads them to purchase the most
cost effective pair of sport shoes.
Maintaining the reputation of being eco-friendly.
Managing the financial conditions in the economy today.

11. Social Media
Followers: 23.2 Million Likes

12. Social Media
Followers: 5.54 Million

13. Social Media
Followers: 22.6 Million

14. Social Media
Subscribers: 122100

15. Social Media
Subscribers: 296200

16. Social Media
Subscribers: 891920

17. References
Hellman, J. (2015, March 10) Nike: A short SWOTAnalysis
Retrieve from http://www.valueline.com/Stocks/Highlight.aspx?id=15623#.ViWB-36rS00
Kasi, J. (2015, March 10) Nike: A short SWOTAnalysis
Retrieve from http://www.quality-assurance-solutions.com/swot-analysis-nike.html