Brand Dashboard: Create an an interactive dashboard that provides a ‘snapshot’ of a brand’s health that enables us to easily display a 360° view of a brand –perceptions on and offline, where it’s headed in the future, and how can we, as advertisers, capitalize on strategic communications opportunities in the future. This dashboard must incorporate both openly available data (e.g., Google search insights, FB insights, Twitter analytics) as well as our proprietary data from quantitative studies. http://connect.switchpitch.com/site/welcome/

1. October 2, 2013
HAVAS WORLDWIDE
+ SWITCH PITCH

2. AN INTRODUCTION
TO HAVAS
WORLDWIDE

3. Who WeAre
Sarita Bhatt
Director of Global Strategy
Havas Worldwide
@saritabhatt
Emily Rosen
Global Network Strategist
Havas Worldwide
@emilyrosen

4. RecentAcquisitions and Start Ups
2010
Shanghai
2013
Shanghai
2011
China,India,Singapore
2012
Singapore
Poland
Kenya
Rep of Congo
South Africa
Nigeria
GROUP PRESENTATION

5. Some of theAwesome Brands We Create

6. The Most Integrated Communications Group
OTHERS

7. AnywhereYou Need Us

8. RTM DASHBOARD
Relevant-Time Marketing Analytics

9. The Product – RTM Interactive Dashboard
Create an interactive dashboard that provides a ‘snapshot’ of a brand’s health
− Proprietaryand Social Momentum Havas research
− Brand Momentum and Social Momentum are forward looking tools that help us evaluate where a brand is
going among consumers in a traditional sense (based on two factors - trust, dynamism), and in a social sense
(what are the perceptions of the brand online among fans, followers, etc.)
− Openly available data from relevant social and search platforms
− Google search,Twitter, Instagram, Pinterest,Facebook, etc.
− Product uses
− Internaluse by Havas employees for insights generation
− Ability to export visualizations for client presentations
− User story
− Whendeveloping a creative campaign for brands, the first thing we do is look to research (traditional and
digital) to mine for product, category and consumer insights.
− This requires us to use multiple sources for information (Google, Sysomos, Loudoor,etc.)
− We would like to help streamline this process by creating a single platformthat can accessmultiple data
− Target market
− Havas employees

10. Project Importance: HIGH!
− Project Context:
− Tasked by our global CEO create an easy way to display a 360° view of a brand –
perceptions on and offline, where it’s headed in the future, and how can we, as
advertisers, capitalize on strategic communications opportunities in the future.
− Strategic Benefits:
− Internalized among our global network of 316 offices to be used for both new
business and current clients.
− An easy way to show our own proprietary data that has been collected, along with
other specific social measures, specifically, number of Facebook
friends/likes, number of Twitter followers, % growth on each of these on a
monthly, quarterly, and annual basis

11. Project Details
Project timeline:
− Data will be available by the beginning of November
Key milestones
− Wouldlike to launch internally in January, 2014
Internal project approval
− Core project team + Global CEO
Total budget
− $100,000
Which parts of your project require external help?
− The dashboard
Budget for external help
− $25,000-$50,000
What would an ideal partner bring to the table?
− An innovative approach to merging traditional and digital media into a user friendly dashboardthat can be
utilized by our global network.

12. Sarita.bhatt@havasww.com
THANK YOU