The Detroit Red Wings illustrious history is now about take over some uncharted ground.... Social Media. This presentation will outline this Original Six hockey program's plan for success for this upcoming year

1. Detroit Red Wings Campaign
Michael Gust

2. General Information
• Founded in 1926
• Original Six

3. Main Objectives
• Increase Ticket Sales
• Instagram, Snapchat
• Increase Merchandise Sales

4. Demographics
• 18-30 year old Males and Females
• Strong Social Media presence among this group

5. Detroit Red Wings App
• Create a strong social media presence this way
• Score updates, team news, player interviews, etc.
• Also Ticket Exchange and Shop to generate more sales

6. Introducing: JLA GeoTag!
• The Joe Louis Arena GeoTag on Snapchat
• Fun, creative way to enhance fan experience
• Able to create on tags and update as needed

7. Search Engine
Optimization
• Utilizing Google AdWords
• What people are searching for
• Helping them find it

8. Social Media Goals
• Create DRW Snapchat account
• Live Constant GeoTag on Snapchat
• Have 10,000 app downloads
• Instagram followers to 300k

9. Budget
• $50,000/month, $600,000/year
• Also to pay employees, additional $200,000, totaling:
$800,000/year

10. Evaluation
• Meeting my numbers
• Increase in Ticket and Merchandise Sales
• Increase in 18-30 year old male and females game
attendance