Many companies struggle to effectively use Twitter for marketing initiatives. This guide provides basic guidelines, tools, and facts to help understand how to use Twitter for your business.
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The Millennial's Guide to Using Twitter
1. T H E M I L L E N N I A L ' S G U I D E T O
T W I T T E R
A N D H O W Y O U C A N U S E I T F O R B U S I N E S S
2. Y O U R A U D I E N C E
These are your users. You have
about 320 million of them.
Fun facts about these folks:
- Average user spends 170
minutes/month on Twitter
- 38% of US users are Millennials
- 67% of users are more likely to
buy from brands they follow on
Twitter
Sources: AdWeek & Pew Research
3. Y O U B R A N D
Should you have a Twitter?
YES
Why?
- SEO Boost
- Website traffic
- Brand awareness
- High profile user access
- Keep up with trends
- Competition tracking
- Instant feedback
- Kim Kardashian
5. G O L D E N R U L E
"Engage unto others as you would have them engage unto you"
In other words show you care. Engage with your
fans, be a part of the conversation, and be
attentive to their needs. You have 140
characters to make the best impression
possible.
Show the
6. Y O U M A T T E R
(As long as you show others matter)
Ways you
can (eventually)
matter:
Customer service
Thank new followers
Ask for an opinion
Make an offer
Share something they like
Share something of theirs
Tell them a joke
Ask them about them
Your followers'
unique experience
will turn into love
(for your brand).
Which could lead to
more sales for you!
7. C O O L T O O L S
Tools that could help:
Use Twitter lists for organizing content, accounts, and competitors
Utilize Twitter's search to stay on top of conversations (search for
trends, hashtags (#), accounts, your own name, competitors, etc.)
Stay on top of trends by locating relevant hashtags (usually
located to the right of your screen)
Use hashtags in your bio (12). If using a personal Twitter for
business, link your company (if applicable) and mention some
things about YOU
Tools like TweetDeck, Hootsuite, and Buffer can help you organize
Twitter's search content, engagement, followers, etc. in a
dashboard AS WELL as schedule tweets.
Tweet Jukebox can send sporadic tweets. USE SPARINGLY. You
do not want to sound like a robot.
Note use automated welcome messages/tweets sparingly (I
prefer not at all). People can smell bull s!@# from a mile away.