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The Founders
Jonathan Kendrick is the Chairman and founder of ROK. JK is a successful British entrepreneur
who has been involved in ventures including the e-voucher system Company, which controlled the
electronic distribution of pre-paid mobile airtime. JK’s other successes include the exclusive European
rights for Yokohama road and competition tires and forming the world’s first ever commercial
ballooning company which later joined with Sir Richard Branson to form Virgin Airship and Balloon
Company
John Paul DeJoria is a significant beneficial shareholder of ROK. He is the co-founder, Chairman and CEO of
the American corporation, John Paul Mitchell Systems, the producer and manufacturer of the massively
successful Paul Mitchell hair products organisation. John Paul’s interests encompass other businesses including
Patron Tequila, GFI, Solar utility, NRG Natural Gas and Skidmore Energy. John Paul is also on the Board of
Directors of the Solar Electric Light Fund (SELF) and he is a member of the Council of Advisors of Global
Green USA, the United States affiliate of Green Cross International, whose President is His Excellency Mikhail
S. Gorbachev, former President of the U.S.S.R.
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The ROK Platform enables companies to put their brand on mobile
phones- either through marketing campaigns or through
custom applications.
ROK takes this concept to the next level- supporting our clients
vision and helping exceed their acquisition, development,
retention and marketing goals
What can ROK do for you
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ROK Develops & Executes Mobile Strategies
The low-cost / high-return offers the opportunity for ongoing customer engagement
and the ability for companies to create new recurring revenue streams through
the sale of Ringtones, Wallpapers, Video, Mobile TV, Applications & more.
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Mobile Distribution Overview
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Mobile OverviewMobile Distribution Overview
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Mobile OverviewMobile Distribution Overview
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Mobile OverviewMobile Distribution Overview
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Mobile OverviewMobile Distribution Overview
14. I. BUILDING A MOBILE BRAND
ROK’s Global Partnerships are with top brands in the
mobile, retail, and Telco industries to market, distribute
and sell our products, services and content
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The three faces of mobile
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Mobile Marketing & Advertising can be used to
Reach, acquire & retain customers
Further develop relationships with existing customers
Build brand associations through increased contact
Generate sales leads and drive sales (direct response & cross promotions)
Deliver specific, relevant information the user is looking for. Just when they need it
Phones are PERSONAL! Earn permissions & use them wisely
Use pictures, graphics, & sound for a more compelling call to action
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Approaches to Integrating Mobile
Push Campaign; use program-specific Opt in database
Pull Campaign; use other media as call to action for consumers to participate in
mobile promotion
CRM: use wireless channel to bolster customer loyalty
Sponsored content: leverage advertisers to subsidize delivery of content
Consumers will pay if content is fun or useful
Build a relationship; Maintain the relationship
Most importantly- What’s in it for the User
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BUILDING A BRAND IN MOBILE
THROUGH VALUE ADDED SERVICES
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ROK Business Models
Licensing of proprietary technologies to Mobile Network Operators, Media
Groups and handset manufacturers, include ROK TV, ROK Media Store and ROK
Player, etc
Sales and distribution of mobile content & products and hardware direct to
consumers, include ROK Media Store, and ANSA
Advertising Revenue- The CPM for relevant and appropriate Mobile
Advertising is currently valued at twice the mainstream TV CPM – and the mobile
advertising market is predicted to grow into a $35 billion industry by 2012. ROK
products developed with mobile advertising in mind include FreeBeTV
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BENEFITS TO ADVERTISER
Reach customers in a selected environment
Associate advertising brands with venue
Initiate regular dialogue with potential customers
Extend sales cycle beyond venue
Synchronize mobile campaigns with other traditional
advertising methods.
Enhance your brand by associating with specific movie,
game, or music releases.
Hassle free implementation, management and reporting.
BRANDED MOBILE ENTERTAINMENT
1. Learn more
2. Skip
Drive Traffic: Click to WAP Site
Mobile Campaigns:
Click 2 Call & Click 2 Text
1. Learn more
2. Skip
Branding/Information Dive:
Click-for More
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Examples
Featured Wallpaper
Powered by
Featured Wallpaper Featured Application
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Phase I- June 2009 – December 2009
- White label Selected ROK Products to offer with existing brands
(Mobile/PC)
- Mobilize existing social community site by offering mobile features
& applications built in
- Launch new product every 1-2 Months enhancing existing platform, which
will lead to new revenue streams through ad-supported applications.
MAKING THIS VISION A REALITY
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Phase II- January 2010 – June 2010
- New advance features built into existing software
- Offer Premier Gay & Lesbian content to key consumer portals & carriers
Internationally where ROK has existing distribution. Such as India,
Thailand, & Philippines.
- Build a complete mobile brand by reformatting content for distribution
- Offer Gift giving & bundling of content by working with Non-Profit
Organizations to help them change world. A new marketing strategy with key
advertisers to help NPO Organizations change the world with the
Gay & Lesbian community.
MAKING THIS VISION A REALITY
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Spark is a broadcast message to multiple friends to spark discussion
Groundbreaking mobile social messaging application
Implements the broadcasting messaging for mobile phones
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How it Works - Igniting Sparks
• Users can ‘Ignite Sparks’
e.g. broadcast short messages to
their communities or friends
• Sparks tell what’s happening with
the user, cool photos or YouTube
videos user favorites
• Unless clicked ‘Private’, Sparks are
listed like Wall messages on the
user profile and in the
community’s profile they have
been sent to
• Other users can check out from
the profile what other users and
communities are Sparking
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IM
Networks
Operators
MNO
WiFi /
VoIP
Operator
Social
Networks
Consumer: One access point for everything; no learning curve.
Industry: Community, customer ownership, increased engagement, value
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One contact list :
• Phonebook (backup)
• Social and IM networks
• File sharing
• Offline/text messaging
• Personal Message
• Chat Rooms
• Group Chat
• Conference Call
One-click access :
• Call
• Chat
• Messaging and more
Buzz:
Alert that
automatically launches
Mobile Application if
friend wants to get in
contact.
FEATURES
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- White label solution
- Micro-blogging
- User profiles with status
- Photo uploads
- Monetizing via adds and premium services
- UGC content rating & commenting
- Search, top lists and latest activities listings
- Social networking - public & private
Spark message can include image,
link or YouTube video
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• Windows
• Mac
Full service on every platform
• Java
• Symbian
• Windows Mobile
• iPhone/iPod Touch
• Blackberry
EDGE – GPRS – 3G – Wifi
• Web
IE, Firefox, Safari, Opera
• WAP
• Widget
Blog, Website, Social
Network (Facebook,
MySpace ... and more)
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ANSA
ANSA service provides any user with a quick and simple
response to any question they choose to ask.
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Multiple Magazines:
Any user reading a range of magazines can text to ask a
question.
Each magazine has a unique keyword to identify the
questions and to reallocate revenue
Each magazine has it’s own preferred answering style,
from formal to chatty; this is presented to the ANSA team
who respond accordingly
Variety of magazine adverts, web site and online activities
have been adopted to deliver the service
Various competitions in magazines drive additional traffic
The ANSA content is integrated into the editorial
Average response rate per question is under 4 minutes,
marketed as ‘within 10 minutes’
ANSA + Magazines + Websites = Success
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Placements of Banners
- My Space, Facebook
- Partner websites
-Tie in Campaigns
- Promote New Projects
- Sponsor Branded Service
EXAMPLE
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PUSH INBOX
Pick up emails on the move, listen to them, reply to them, delete them
and have them all available when user logs back online
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PUSH INBOX
Push InBox is a Push Email solution for
all mobile handsets! Changes all the rules
No application is required.
Easily set up existing email accounts
(POP and IMAP)
• Free Email Account for all Users
•Use the White List to block all Spam
• Only receive emails from people you want
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PUSH INBOX
• Enable the Push on individual email addresses or
across whole Accounts
• Handles all common attachments and converts
them to be viewed directly on the handset
• The service generates increased ARPU through
data usage and Advertising revenue for all pages
viewed
•The Branding - logo and colour palette for the
Push InBox service can all be changed to reflect the
partners branding
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ROK COMICS
Promote brands in a unique and flexible way that grows with the product
Available both on the mobile phone and on the web
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ROK Comics provides world-class brands,
delivered to the mobile phone, globally, through
the WAP and Web site.
Blue chip branded content
Direct to consumer access
Business to business opportunities
To ‘piggy back’ music/film/book releases
Revenue opportunity
To market via web/WAP, POS, ATL & viral
Made into a series to drive ‘regular’ traffic
To tease and promote brand awareness
Track response/click through rate
Attracting non-subscribers
Product Placement
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L.O.S.T
LANGUAGE OVER SMS TRANSLATION
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LOST
LANGUAGE OVER SMS TRANSLATION is a text
message, language translation service for all mobile
phone users. Works on every mobile in the world that
can send/receive SMS text.
LOST enables you to offer a simple, elegant service and
generate revenue from it
Multi-language translations
Great potential for any business in the travel industry
or people on the move
Immediate SMS response
To promote awareness of the brand
A mobile ‘phrase book’ for all travellers
A service to promote community awareness
Co-branded/Sponsorship opportunities
A push/pull sales mechanic
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-A dynamic tool
that promotes the
brand
- Useful to engage
existing travelers
and to target new
users.
AREU“LOST”
Powered by
Who can benefit
from LOST?
- Holiday companies
- Air travel companies
- Ferry companies
- Car hire companies
- Tourist Information
- Immigration
services
- Rail companies
- Bus companies
- Education services
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VIDEO WALLPAPERRINGTONES
FREE MOBILE PROMOTION
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FREEBE TV
ROK launched the first worldwide free-to-watch mobile TV service
Users can simply register online and they receive a WAP link to the service
Advertising-supported business model
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Free mobile TV that can be accessed directly from
any website or wap site.
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VIEWING FREEBETV ON MOBILE
The link arrives just like a text message
User opens the message and clicks on the Link
A WAP link is sent to the mobile number registered
This opens the Mobile’s Internet Browser and takes the
user to the FreeBeTV WAP Site
There will be a list of channels
Simply click on a channel to start watching FreeBeTV
VIEWING FREEBETV ON PC
Visit www.freebe.tv
Download & save the FreeBeTV Zip file to desktop
Install the file
Fill in login details to FreeBeTV
Switch [on] FreeBeTV & choose channels to view
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News Jack
News Jack is a self-generating, mobile news, video channel solution.
The next generation ‘You Tube’ for the mobile market.
News Jack
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COMMERCIAL OPPORTUNITES
News Jack provides a unique, commercial tool that is
totally free and creates user-generated revenue.
Banner advertising for WAP and web
Send to friend (optional)
Generates data-hungry traffic
Revenue is generated from data or calls
Increased ARPU
Creates unique and exclusive content to 3rd parties
Users upload their own videos through their mobile or
from the web
Users choose if material can be public or private
Users can embed video on external sites such as
myspace or facebook
* News Jack works
on any WAP
enabled mobile
handset
* Material can be
made public or
private
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CHIT CHAT
Fully moderated SMS and WAP engine
A team of employed ‘chatters’ respond to users through a dedicated web interface
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* ChitChat works
on any mobile
handset
* Daily contact and
dialogue with the
user
* Product always
on, worldwide
CHIT CHAT
Chat groups and rooms are themed/branded
A 24/7 service with engaging/topical subjects,
EG: The Smoking Room. Users can smoke while on their
mobile or PC in a ‘virtual’ themed pub
Potential for viral/community marketing push
Always on, 24/7 access to users & data
Total customer care package guaranteed
Repeat traffic promotes stickiness to brand
Co-branding opportunity across vertical markets
A trusted global service
Chat is always confidential
ChitChat works on any mobile handset
Communicate/chat while on the move
CHAT NOW:
Text ‘CHAT’ to 8380
Lonely? Why not
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CAPTION IT
A web and mobile application that provides simple tools, to let users caption
their photographs with speech bubbles and then send the images onto friends.
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*Caption It works
on any PC
* ‘Send to friend’
on any WAP
enabled mobile
worldwide
CAPTION IT
Piggy backs existing ‘photo-sharing’ trend
Next generation mobile ‘photo editing’ tool
A 24/7 service controlled by the user
Graphics/bubbles provided for ease of use
A tool for user-generated material
Co-branded to promote awareness
Visual identity across vertical markets
Service available across all languages
A self-publishing service, with user-generated
viral marketing opportunity
Images sent via MMS or WAP push
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FEED READER
This is a solution for anyone with a mobile phone to keep on top of
current affairs and personal interests whilst on the move
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* Feed Reader works
on any mobile
•The service can be
maintained through
the mobile application
•Turned on and off
remotely
FEED READER
A mobile application RSS and Blog reader.
Always on, 24/7 revenue generation
Repeat traffic promotes retention
Viral marketing via user-generated material
Co-branded to promote awareness
A topical service, personalised by the user
A community/brand promotion tool
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G.O.D.
Gay on Demand
Providing news, sport & entertainment pushed
directly to the user’s phone as it happens.
G.O.D.
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SERVICE OPTIONS
NOD utilizes industry standard methods of
deployment, totally opening up the market place
and providing a flexible solution:
Direct SMS ordering EG: NOD SPORT
SMS to WAP push for full WAP menu
Straight from carriers WAP deck
Web ordering
Delivery
MMS message
Email to mobile
User can SMS in a feed
choice directly.
EG: NOD Sport
MMS or email push
up to 3 times daily
direct to the mobile
User can choose directly
from the carrier
WAP deck
User can choose
directly from the carrier
web site
NOD
Server
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User Benefits:
Push technology gives Customer control –
They choose what to watch & when to watch it
Satisfies mobile users habits –
Snack feeding (short, sharp, & updated)
No Application download –
Simply sign up and wait for the updates
Never miss the latest news –
Clip remains in messages box until user deletes
Fully white labelled system available
NOD Service can operate in the following ways:
* Subscription service
* Free to user: Advertising model
* Data traffic revenue share
* Combination of all above
G. O. D.
Gay On Demand
Example
NOD – Video Clips-
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NOD - Via Print-
3 OF 3
NOD
News on Demand
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Blubox is an exciting new software application which combines state of the art data
compression technology with industry standard encryption
Blubox has been designed for the digital camera and internet consumer markets.
It allows a user to dramatically improve the digital photo sharing experience over
the internet and ensure the protection of private and personal information.
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Potential Usage
Digital Photography boom. Digital
Photography is experiencing phenomenal growth as
the cost of ownership of a digital camera falls and
the number of internet connected households
increases
Internet growth. Global broadband penetration
is set to double in the next five years. Consumers are
becoming familiar with the communication
possibilities that the internet brings
Files sizes are increasing. Megapixel counts are
increasing as manufacturers try to differentiate their
products leading to larger and larger file sizes
Bandwidth pressures. A greater strain is being
placed on the communications network as more
people use the internet and richer content is moved
around. Although investment in the internet
infrastructure is continuous, demand for bandwidth
is increasing at a rate greater than supply
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Key Benefits
Multiple, hi-res photos can be emailed without
compromising image quality
Security and piece of mind when emailing or
storing
File upload experience is dramatically improved
Blubox archives sent to friends and family can be
viewed, printed and extracted by downloading Blubox free-
of-charge from the web (free ‘Reader’)
Images can be restored to their original size and
format with the user’s existing applications
User can choose the right image quality &
compression level for their needs
Images can be viewed, printed and edited without the
need to extract
Blubox is very easy to use and has a familiar Windows
style interface
Blubox encodes a copy, it never deletes or changes the
original files
- Easily drag & drop photo’s in your Blubox
- Automatically compress & secure
- Easily send & share digital files and folders
- Receive, preview, extract & securely manage
- Subtle messaging via ‘iLine’ banner window
81. PHASE II
• ROK MEDIA STORE
– Delivers video, audio, games, and more to SC/MMC cards
– Over 500 million globally, (35 million in the USA) Mobile phones have MMC Slots
– “White-label” solution for your brands and partners. Revenue share
– Content sold ‘per download’ or via subscription
– Majority revenue share to content owners
• ROK TV/ROK RADIO
– Carrier agnostic, streaming mobile television
– Can deliver and provision paid mobile TV from any website or wap site as off-deck,
direct-to-consumer service
– “Per subscriber, per month” fee paid to all content providers for their channels
• ROK PLAYER
– OEM: Preloaded content on SD/MMC
– “Per Unit” fee paid to content providers
– RETAIL: Preloaded cards sold at retail with a ‘per unit’ fee paid to content providers.
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Concept: DVC Chip = iPod
Content is ‘down-loaded’ onto the SD/MMC card
Plug memory into PC - it shows up like a hard drive’
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Media Store enables rich full length content to be loaded
to memory cards for play on Partner handsets
Full screen, landscape viewing
ROK provides a full managed own branded solution
Media Store creates a unique added value proposition and
can provide a significant revenue stream
ROK Player has a built in ‘patented’ copy protection
(DRM) approved by Sony, Universal, Warner Bros, Disney,
EMI, BBC and ITV.
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• Plug-and-Play removable Multimedia Memory Card
(MMC) loaded with ROK Player software and content
• Content can be:
– Pre-loaded and then retailed as physical product
– Downloaded to consumers’ own MMC over in-
store content terminals or online portals
– Bundled with handset and ‘unlocked’ via PSM
• Currently on-sale in over 500 shops in UK, and across
an international distribution network which includes
Europe, China, Russia, India and Brazil
• Unique compression technology
- DVD content (2 hours) compressed to a
64Mb memory card
• Unique content security protection (DRM)
- To prevent unauthorised copying and
distribution
• Full-screen view
- Image is turned automatically to the
‘landscape’ wider screen view
• Easy to use
- Auto-load (with forward / reverse and
auto-pause) functions are incorporated
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ROK TV can offer a fully managed service, including
content acquisition, production scheduling and broadcasting
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Installation Type:
Streaming servers hosted within network
Content production servers hosted in specialist 3rd
party content aggregator
Content Delivery:
Combination of live and looped TV channels
Channels sourced by ROK & locally by 3rd part
Live channels provided by satellite link directly
into 3rd party server location in Pakistan, includes
live radio stations
Billing Integration:
Premium SMS based billing
Pre and post pay account billing, references
account credit
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• ROK TV provides ‘live’, ‘looped’ and ‘on-
demand’ premium channels
• ROK TV runs on Symbian, Java and
Windows mobile handsets
• ROK have the expertise to provide a
turnkey solution
• Channels are offered in packages or can be
made available individually
• User can access programming and
subscription information via the WAP
portal or website, wap.rok.tv
or www.rok.tv
• ROK TV has in-built billing functionality
• Now active with major global and regional
mobile network operators
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ROK TV: On and Off Deck Solution
•ROK runs a complete, off deck, white-label
solution for mobile TV
•Services in UK, China, US, and Brazil with more
being added each month
• Channels can be provisioned directly from your
web site or Media Store
• Create your own channels, use our channels or
choose a combination of both
• ROK builds and runs entire service
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Streaming 2.5/3G radio with purchase & download
track from and to handset
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ROK Radio is the ultimate enhancement to the
mobile entertainment market
Music Anywhere, Anytime!
ROK Radio works in conjunction with ROK Player
ROK Radio provides new media revenue generation through
subscription payment option
ROK Radio provides music purchase on a track
by track basis while on the move
ROK Radio locked to MMC providing:
– valuable data capture for broadcasters
– security to prevent Free viewing
Potential Usage
ROK Radio = iPod + iTunes + Radio + Mobile.
Works on mobile all of the time. Download & pay
for individual tracks as you listen.
Live broadcast
Subscribe to stations delivered live to the handset
Music downloads
Download & pay for individual tracks as you listen
One device
Radio, music player, music retail store and phone
91.
92. Version 1 | 01.01.01LOGO & IMAGES-
CONCEPT ONLY-
109. MOBILE MARKETING
ROK provides mobile solutions for both niche and mass market, across
a number of different business and consumer sectors.
ROK can ‘mobilize’ all brands
ROK products work on every mobile or PC
ROK products are open to millions of users
ROK products work across multiple languages, covering the largest parts of the world
ROK products enable you to offer simple, elegant services and generate revenue from them
ROK offers account management and customer care for all products
Customer care maintained by ROK
Technical and user guides provided
Future product portfolioio
100% access to live stats
