1. Email Marketing & Social
Media Marketing Masterclass
- part 3 -
Michael
Leander
01-11-11
More information here www.michaelleander.com | www.michaelleander.me
13. So what is appropriate?
Ask yourself
• When a person is at this place, what is that
person most likely to want to do?
• How can I help the person achieve what the
person is likely to want to do?
• Which alternatives can I offer the person?
• What do I need to do in order to get the
person to where I want the person to go next?
14. Earned media: What will make your
audience talk about you?
(c) Michael Leander Nielsen,
14
28. Are you using your main navigation to get
visitors to do what you want them to do?
29. -> Link opens message
in social network
-> Default text to share
-> Track # of shares
-> Track # of conversions
30. Respond by sharing
• Example here
• Give your newsletter incentive in return for a
share
• Let people register for contests in return for a
share
• Use the Walk in The Park technique
31.
32. Widgets, plugins and badges
Engage your website and blog
visitors > attract more Facebook
likes
Facebook social plugins:
http://developers.facebook.com/docs/plugi
ns/
Facebook badges:
http://www.facebook.com/badges/
33. Get fans to join via SMS/text
Perfect for ...
• Live events
• Advertisements in
TV, Radio, Outdoor
• Maybe even on your
Businesscard?
• Or at POS (Point of Sale?)
41. Learn more about this topic
Michael Leander is an international
marketing speaker. He has spoken in 35+
countries and at countless webinars..
Find him here
http://www.twitter.com/michaelleander
Speaking: http://www.michaelleander.me
Consulting: http://www.michaelleander.com
Email: leander@michaelleander.com
42. How?
• Exclusivity: allow access to certain
customer groups only
• On Facebook implement application
that will allow login only if person has
customer number / password
• Use closed communities with manual
selection on blog, on social networks
• Be creative and stay true to your
customer loyalty management strategy