3. Media Kit 2016
3MOTORSPORT MONDAY AFRICAwww.motorsportmonday.com
Motorsport Monday is currently the
most widely read weekly motorsport
publication in the world, with more
than 178,000 weekly readers [all
editions, October 2015]. From the first
issue in February 2013, our weekly
readership has grown organically and
continues to grow, week on week.
Our magazine is truly unique in that
it delivers all the weekend’s major
racing action, news, and opinion to
our readers first thing on a Monday
morning, every Monday morning,
free of charge, no matter which
edition they are reading!
Motorsport Monday has its own team
of acclaimed journalists, who deliver
unique, in-depth, trackside reports
and interviews that allow readers to
almost be there, whether it’s at the
Brickyard, Daytona or Monaco, and
now also at Kyalami and Swartkops!
Our reports are backed by our
photographers, who capture the
best moments of the world’s leading
motorsport events, including Formula
One, the World Rally Championship,
the World Endurance Championship,
World RX, Formula E and more.
Motorsport Monday’s all new
African edition has added news,
reports, opinions, and interviews
from events across the continent.
Plus we have David Ledbitter,
the continent’s only full time rally
reporter and photographer covering
all rounds of the South African Rally
Championship exclusively.
A key differentiator between
Motorsport Monday and traditional
print publications is our ability to
build fan engagement. Creating
an interesting, entertaining, and
engaging digital platform is the key
to getting more fans to the tracks
and giving advertisers value for
money. The future of motorsport
advertising is all about ensuring
that brands and fans connect in a
meaningful and measurable way.
Our digital platform is perfect for
driving fan engagement and we look
forward to partnering with you!
INTRODUCING
MOTORSPORTMONDAY
4. 4
Media Kit 2016
MOTORSPORT MONDAY AFRICA www.motorsportmonday.com
OURREACH
I am an avid consumer of
your magazine!
- Scott Atherton,
President and COO IMSA
Every Monday morning we
deliver between 60-120 pages of
high quality editorial content and
images to our global audience of
more than 178,000 readers. With
the launch of Motorsport Monday
in Africa, advertisers will be
able to reach a new audience of
more than 100,000 local readers,
with content tailored for the
South African and wider African
markets.
Over the course of 2016, we plan
to expand our reader base via
partnerships and organic growth
so that our weekly audience
reaches 250,000+ African readers.
The fastest growing digital publication in motorsport today!
AN ESTABLISHED MODEL THAT WORKS FOR ADVERTISERS:
I look forward to my early
morning cup of tea reading
Motorsport Monday - it’s a great
way to start the week.
- David Richards, Aston Martin Racing
5. 5
Media Kit 2016
MOTORSPORT MONDAY AFRICAwww.motorsportmonday.com
World Endurance Championship
Comprehensive coverage
of all eight WEC events, including
the 24 Hours of Le Mans
FORMULA 1
Every session and every race
is covered by our team of
photographers and writers, bringing
unparalleled insight and imagery
from the world of Formula 1.
6. 6
Media Kit 2016
www.motorsportmonday.comMOTORSPORT MONDAY AFRICA
VERIZON INDYCAR SERIES
All seveteen races
of the Verizon IndyCar Series
covered in-depth
IMSAWeatherTech SportsCarChampionshship
Endurance and sprint events
all covered with twleve to sixteen pages
pages of content
7. Media Kit 2016
7MOTORSPORT MONDAY AFRICAwww.motorsportmonday.com
Content from around the world and Africa too!
Motorsport Monday continues to set the benchmark for up-to-the-
minute news, reporting, analysis and insight into the world’s leading
motorsport events. Besides the best of Formula One, the World Rally
Championship, the World Endurance Championship, and IMSA’s
WeatherTech SportsCar Championship, we also bring you the NASCAR
Sprint Cup and NASCAR Xfinity Series which are broadcast on MNet’s
SuperSport. Plus we will also have coverage of all the major racing
events that take place closer to home, like the iconic Dakar Rally
and the South African Rally Championship.
EXCLUSIVE
NEWCONTENT
8. 8
Media Kit 2016
www.motorsportmonday.comMOTORSPORT MONDAY AFRICA
Demand for video content is
at an all time high.
Motorsport Monday offers
advertisers the ability to
engage with fans via embedded
autoplay video inserts.
EMBEDDED VIDEO
Commercial autoplay
video can be placed in
static adverts to enhance
reader engagement
VIDEOINSERTS
• 75% of South Africans share their
mobile videos*
• YouTube has 7.2 million active
users in South Africa*
• Facebook has 11.8 million active
users in South Africa*
[*World Wide Worx,
Social Media Landscape Survey 2015]
South Africa’s mobile
video consumption
increased 42% year-on-
year, in 2015 and 42% of
South Africans watch mobile
video at work, according
to the Internet Advertising
Bureau’s 2015 Global Mobile
Video Usage Report.
9. 9
Media Kit 2016
MOTORSPORT MONDAY AFRICAwww.motorsportmonday.com
CONTENT
DOWNLOADSHARE Save or share images articles
directly from the magazine.
In addition to the current save
and share capabilities in the
magazine, during the latter
part of 2016, the introduction of
the “Click to Buy” camera icon
on selected images will enable
readers to buy and have their
favourite images, printed and
delivered to them on a variety
of media.
10. 10
Media Kit 2016
www.motorsportmonday.comMOTORSPORT MONDAY AFRICA
VALUEPROPOSITION
WE PROVIDE REACH, ENGAGEMENT AND EXCEPTIONAL VALUE
Motorsport Monday offers advertisers a highly effective, multi channel platform
to reach and engage with motorsport fans:
• Content - Quality content leads to higher levels of engagement
• Reach - 100,000 plus readers in South Africa, in the first year
• Engagement - Digital content dramatically increases fan engagement
• Tracking - Detailed tracking of magazine delivery each week
• Targeting - Reach the right audience, at the right time, with the right offer
• Measurement – Get detailed reader statistics with our new App (iOS Andoid)
• Interaction – Allow fans to directly access product information from the magazine
• Surveys – Fans love surveys and we can tailor them to meet your requirements
• Permanence – Content and advertising remain in the magazine archive forever
11. Media Kit 2016
11MOTORSPORT MONDAY AFRICAwww.motorsportmonday.com
VIDEO INSERTS
All advert sizes and positions can
include embedded video, with the
exception of the Pre-Mag position.
The rate for embedded video is
R15,000 per insert, inclusive of an
advert of any size (up to 1 page).
COMPETITIVE RATES
It is our policy to provide our
advertising partners with the
most competitive pricing possible.
As with all opportunities we are
available to discuss a tailored
campaign to suit your exact needs.
RATES
1 page 2 page spread
1/2 page
Horizontal
1/2 page
Vertical
1/3 page
Horizontal
1/3 page
Vertical
1/4 page
Horizontal
1/4 page
Vertical
B2UB “Brought To You By”
banner under article title
Number of insertion weeks
1 - 5 6 - 11 12 - 17 18 - 25 26 - 51
Pages/Positions
R R R R R
1/3 page
1/2 page
2 page
(spread)
1/4 page
B2UB
1 page
Inside Front
Cover (IFC)
Pre-Mag
(PRE)
PRE IFC
Bundle (p/p)
KPP
R R R R R
R R R R R
R R R R R
R R R R R
R R R R R
R R R R R
R R R R R
R R R R R
The Key Position Premium varies between 5% and 20% throughout the magazine.
Please contact us to discuss your requirements.
12,000 11,400 10,800 10,200 9,600
19,200 18,240 17,280 16,320 15,360
8,000 7,600 7,200 6,800 6,400
6,400 6,080 5,760 5,440 5,120
4,800 4,560 4,320 4,080 3,840
1,500 1,425 1,350 1,275 1,200
15,600 14,820 14,040 13,260 12,480
14,500 13,775 13,050 12,325 11,600
13,000 12,350 11,700 11,050 10,400
12. For additional information, please contact:
Motorsport Monday - Africa Edition
Le Val, North Block, South Wing
45 Jan Smuts Avenue,
Westcliff
Johannesburg, 2193
Michael Levinsohn
Mobile: +27 79 077 0007
E-mail: michael.levinsohn@motorsportmonday.com
121 Mobile Solutions Inc. is the exclusive licensee for Motorsport Monday, in Africa,
under license from JAG Media House Ltd, 352 Fulham Road, London, SW10 9UH, United Kingdom.
Motorsport Monday is owned and published by JAG Media House Ltd and is free-to-view either on an individual per issue basis or by regular subscription.
Registered at the British Library under ISSN 2052-3459.
The opinions expressed by contributors do not necessarily reflect those of the publisher.
No liability is assumed by 121 Mobile Solutions Inc. or JAG Media House Ltd for any errors or omissions.
