Motorsport Monday US Media Kit May 2015

www.motorsportmonday.com
Introducing the world’s fastest growing digital motorsport publication to the United States
2015 MEDIA KIT

2
Media Kit 2015
www.motorsportmonday.comMOTORSPORT MONDAY USA2
Media Kit 2015
www.motorsportmonday.comMOTORSPORT MONDAY USA

Media Kit 2015
3MOTORSPORT MONDAY USAwww.motorsportmonday.com
Motorsport Monday’s international
edition is currently the most widely
read weekly motorsport publication
in the world, with more than 137,000
subscribers [April, 2015]. From the first
edition in February 2013, our weekly
readership has grown organically and
continues to grow, week on week.
More importantly, Motorsport Monday
is globally free-to-view, read or
download!
Each weekend, our photographers
capture the best moments at the
world’s leading motorsport events,
including Formula 1, IndyCar, the
World Endurance Championship,
the United Sportscar Championship,
the World Rally Championship, DTM,
World RX and Formula E. These
images are backed up by our own
team of acclaimed journalists, who
deliver in-depth, trackside reports and
interviews that allow readers to almost
be there, whether it’s at the Brickyard,
Daytona or Monaco!
Now, with the 2015 summer launch
of Motorsport Monday’s all new USA
edition, we are adding news, reports,
opinions and interviews from NASCAR,
the National Hotrod Association and
Global Rallycross events to our current
weekly offerings.
One of the key differentiators
between Motorsport Monday and
other publications is our expertise
in building fan engagement. The
future of motorsport advertising is
all about ensuring that brands and
fans connect in a meaningful and
measurable way. If we want to get
more fans to the tracks and give
advertisers value for the investment
that they are making in the sport, then
creating interesting, entertaining and
engaging digital platforms is key. We
look forward to partnering with you to
offer you a great new platform for fan
engagement.
Michael Levinsohn
Publisher, Motorsport Monday USA
INTRODUCING
MOTORSPORTMONDAY

4
Media Kit 2015
OURREACH
It is a pleasure working
with the marketing team at
Motorsport Monday - they’ve
helped us target our adverts
more effectively to find new
fan engagement.
- SKY Sports F1, London
Each Monday morning we deliver
between 70-140 pages of high
quality editorial content and
images digitally to our global
audience of more than 175,000
readers. Now, with the launch
of Motorsport Monday US,
advertisers will be able to reach
a new audience of more than
100,000 US readers, with content
tailored for the US market.
Over the course of the next year,
we plan to expand our digital
platforms so that our weekly
audience reaches 250,000+ US
readers.
The fastest growing digital publication in motorsport today!
AN ESTABLISHED MODEL THAT WORKS FOR ADVERTISERS:
I look forward to my Monday
morning coffee with Motorsport
Monday - it’s a great start to my
week.
- David Richards, Aston Martin Racing

5
Media Kit 2015
MOTORSPORT MONDAY USAwww.motorsportmonday.com
VERIZON INDYCAR
All seveteen races
of the Verizon IndyCar Series
covered in-depth

6
Media Kit 2015
TUDOR United SportsCar Championshship
Endurance and sprint events
all covered with twleve to sixteen pages
pages of content

7
Media Kit 2015
FORMULA 1
Every session and every race
is covered by our team of
photographers and writers, bringing
unparalleled insight and imagery
from the world of Formula 1.

8
Media Kit 2015
World Endurance Championship
Comprehensive coverage
of all eight WEC events, including
the 24 Hours of Le Mans
World RX and Global Rallycross
With megastars like Ken Block
and Tanner Foust appearing in
both series, we bring you in-depth
coverage of two exciting and
popular rallycross championships.

Media Kit 2015
Motorsport Monday continues to set the benchmark for up-to-the-minute
news, reporting, analysis and insight into the world’s leading motorsport
events. The USA edition will add NASCAR Sprint Cup, the NHRA Mello
Yello Drag Racing Series and RedBull Global Rallycross events to our
already comprehensive coverage of the Verizon IndyCar Series and the
TUDOR United SportsCar Championship. Contact us today to find out
more about our launch pricing and packages.
EXCLUSIVENEW
USCONTENT

10
Media Kit 2015
Demand for video content is
at an all time high.
Motorsport Monday offers
advertisers the ability to engage
with fans via embedded,
autoplay video inserts.
Facebook delivers more than
4 billion videos, each day.
[Facebook 10K, April 2014]
EMBEDDED VIDEO
Commercial autoplay
video can be placed in
static adverts to enhance
reader engagement
VIDEOINSERTS
In 2014, for the ﬁrst time in history,
US consumers spent more time on
their mobile devices, than they did
watching television.
[Flurry Analytics]
106 million people in
the US view videos on their
smartphones, up 23%
year-on-year. By 2018, 50%
of all US digital videos will be
viewed on smartphones.
[eMarketer]

Media Kit 2015
Integrated social media platforms
Google recently announced that
mobile sites which are not web
enabled, will receive lower rankings
on their search engine. The age of
mobile first engagement is truly
here.
During the second half of the 2015
season, we will be launching our
mobile marketing platform through
which advertisers in Motorsport
Monday can reach fans, at races
and at home.
Our design team can create adverts
and develop responsive design
mobile web sites for your brand.
We live in an era where social
media and mobile marketing are
rapidly becoming the dominant
channels through which
advertisers can create a direct
dialogue with their customers.
INCREASE
FANENGAGEMENT

12
Media Kit 2015
CONTENT
DOWNLOAD&SHARE
Save or share images & articles
directly from the magazine.
In the second half of 2015 the
“Click to Download” camera
icon will be enabled on selected
images to further enhance our
already comprehensive content
saving and sharing capabilities.

13
Media Kit 2015
VALUEPROPOSITION
WE PROVIDE REACH, ENGAGEMENT AND EXCEPTIONAL VALUE
Motorsport Monday offers advertisers a highly effective, multi channel platform
to reach and engage with racing fans:
• Content - Quality content leads to higher levels of engagement
• Reach - Launch database of 100,000 plus racing fans in the United States
• Engagement - Digital content dramatically increases fan engagement
• Tracking - Detailed tracking of email opens
• Targeting - Reach the right audience, at the right time, with the right offer
• Measurement - Deliver mobile messages and track redemption of targeted offers
• Database - Build a database of racing fans, for ongoing marketing campaigns
• Location based marketing - Reach race fans at the races, with relevant offers
• Memorabilia - No sports fans are more passionate about collectibles than racing fans

Media Kit 2015
VIDEO INSERTS
All advert sizes and positions can
include embedded video, with the
exception of the Pre-Mag position.
The rate for embedded video is
$2,000 per insert, inclusive of an
advert of any size (up to 1 page).
COMPETITIVE LAUNCH
RATES FOR US EDITION
It is our policy to provide our
advertising partners with the
most competitive pricing possible.
Please contact us if you require
any additional information and to
discuss long term advertising rates
and discounts
RATES
1 page 2 page spread
1/2 page
Horizontal
1/2 page
Vertical
1/3 page
Horizontal
1/3 page
Vertical
1/4 page
Horizontal
1/4 page
Vertical
B2UB “Brought To You By”
banner under article title
Number of insertion weeks
Pages/Positions
1 - 5 6 - 11 12 - 17 18 - 25 26 - 51
$ $ $ $ $
1/3 page
1/2 page
2 page
(spread)
1/4 page
B2UB
1 page
Inside Front
Cover (IFC)
Pre-Mag
(PRE)
PRE & IFC
Bundle (p/p)
KPP
$ $ $ $ $
$ $ $ $ $
$ $ $ $ $
$ $ $ $ $
$ $ $ $ $
$ $ $ $ $
$ $ $ $ $
$ $ $ $ $
The Key Position Premium varies between 5% and 20% throughout the magazine.
Please contact us to discuss your requirements.
1,400 1,330 1,260 1,120 1,050
2,240 2,130 2,015 1,790 1,680
805 765 725 645 605
560 530 505 450 420
455 430 410 365 340
150 150 113 100 100
1,820 1,730 1,640 1,455 1,365
1,750 1,665 1,575 1,400 1,315
1,400 1,330 1,260 1,120 1,050

For additional information, please contact:
Michael Levinsohn
US Publisher, Motorsport Monday
1123 Zonolite Road NE, Suite 28
Atlanta, GA 30306
Mobile: +1 949 554 5505
Email: michael@motorsportmonday.us

Motorsport Monday US Media Kit May 2015

Recommandé

Recommandé

Contenu connexe

Dernier

Dernier (20)

En vedette

En vedette (20)

Motorsport Monday US Media Kit May 2015