1. VENTURING ON THE FRONTIERS
(the place where conventional approaches don't work : deep change and early stages)
Venture Venturing
(People agreeing to do stuff to make something happen) (the process of creating or evolving a venture)
Realm of Relevance
(the space the venture The process of connecting
operates in) with others. Enquiries
Magic Box evolve the spaces and
(the venture: the space asks help get things done. g
tin The process of
where stuff gets done.) ec
nn defining spaces
Co (realm of
Framing relevance, magic
The process of planning box, founding
actions that get done. agreement) and
Working within the Magic Planni developing
Box, there are no ng models of the
distractions to make the venture
people, most of what there is and (relationship and
people, go get what is needed. quantitative)
everywhere...
Founding Agreement
(the DNA of the venture)
Principles for the Frontiers
Create spaces for Make it simple Tend to connections Keep
things to happen. and accessible. and connecting. venturing.
The greater the uncertainty the A space isn't any good if If a venture is essentially a Head down? Heads-up! Venturing
more important it is to have nobody knows it's there or if bundle of relationships, well it is a process so keep running the
space for things to emerge in they can't get in. This means makes good sense to tend to process.
ways that could not otherwise keep things simple and those relationships and create
have been planned. Some accessible. new ones. They are also one of Keeping things running is also
people call it 'luck'. the best indicators for where about anticipating when things are
For example, framing there's opportunity and where going to run amok before it
Creating the space means to documents should be no more things are going wonky. happens. That requires paying
focus the attention (framing) than a page each (simple) and attention to changes in
and introduce action in the have a mix of text and images Doing this with purpose and relationships and changes in
direction you want to go. That or other ways of communicating within simple and accessible trends. If you've got a tire with a
action, as simple as a (accessible). Oh, and use spaces is the best way to tiny wobble, you don't need to
conversation, can be the spark simple language. animate any venture. panic every time you notice the
for luck. wobble. If the wobble starts
chattering your teeth it's time to get
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