2. Workshop: LinkedIn for Business
A focused look at LinkedIn
Centre For Collaboration & Partnership, University Of Brighton December 20-21, 2011
Wednesday, 18 January 12
3. Workshop: LinkedIn for Business
Hands-on session
interface
conventions
profile
audience
Wednesday, 18 January 12
4. Workshop: LinkedIn for Business
Hands-on
By 11.45 you will...
★ be comfortable with the LinkedIn interface
★ understand the range of uses
★ understand how options, personalisation &
privacy settings affect online presence
★ be aware of groups & marketing opportunities
Wednesday, 18 January 12
5. But first... watch this...
Wednesday, 18 January 12
http://www.youtube.com/watch?v=IzT3JVUGUzM
6. So let’s go to LinkedIn and log-in...
www.LinkedIn.com
Wednesday, 18 January 12
8. Workshop: LinkedIn for Business
Conventions
Wednesday, 18 January 12
✓I understand the conventions used and how they differ
to Twitter
9. Workshop: LinkedIn for Business
Conventions
Connections &
Invites
(not followers)
Wednesday, 18 January 12
✓I understand the conventions used and how they differ
to Twitter
10. Workshop: LinkedIn for Business
Conventions
Connections &
Experts
Invites
& Answers
(not followers)
Wednesday, 18 January 12
✓I understand the conventions used and how they differ
to Twitter
11. Workshop: LinkedIn for Business
Conventions
Connections &
Experts
Invites Groups, not lists
& Answers
(not followers)
Wednesday, 18 January 12
✓I understand the conventions used and how they differ
to Twitter
12. Workshop: LinkedIn for Business
Conventions
Connections &
Experts
Invites Groups, not lists
& Answers
(not followers)
Wednesday, 18 January 12
✓I understand the conventions used and how they differ
to Twitter
13. Workshop: LinkedIn for Business
Conventions
Connections &
Experts
Invites Groups, not lists
& Answers
(not followers)
Wednesday, 18 January 12
✓I understand the conventions used and how they differ
to Twitter
14. Workshop: LinkedIn for Business
Profile
Wednesday, 18 January 12
✓I understand how options, personalisation & privacy
settings affect online presence
15. Workshop: LinkedIn for Business
Profile
Wednesday, 18 January 12
✓I understand how options, personalisation & privacy
settings affect online presence
16. Workshop: LinkedIn for Business
Profile
Wednesday, 18 January 12
✓I understand how options, personalisation & privacy
settings affect online presence
17. Workshop: LinkedIn for Business
Profile
Wednesday, 18 January 12
✓I understand how options, personalisation & privacy
settings affect online presence
18. Workshop: LinkedIn for Business
Profile
Wednesday, 18 January 12
✓I understand how options, personalisation & privacy
settings affect online presence
19. Workshop: LinkedIn for Business
Profile
Wednesday, 18 January 12
✓I understand how options, personalisation & privacy
settings affect online presence
20. Workshop: LinkedIn for Business
Profile
Wednesday, 18 January 12
✓I understand how options, personalisation & privacy
settings affect online presence
21. Workshop: LinkedIn for Business
Profile Boosting
Wednesday, 18 January 12
EXERCISE: Follow the BootCamp training to make sure
your profile is complete and doing the best job it can of
promoting you, your work and the work of the Centre
22. Workshop: LinkedIn for Business
Profile Boosting
Wednesday, 18 January 12
EXERCISE: Follow the BootCamp training to make sure
your profile is complete and doing the best job it can of
promoting you, your work and the work of the Centre
23. Workshop: LinkedIn for Business
Profile Boosting
Wednesday, 18 January 12
EXERCISE: Follow the BootCamp training to make sure
your profile is complete and doing the best job it can of
promoting you, your work and the work of the Centre
24. Workshop: LinkedIn for Business
Profile Boosting
Wednesday, 18 January 12
EXERCISE: Follow the BootCamp training to make sure
your profile is complete and doing the best job it can of
promoting you, your work and the work of the Centre
25. Workshop: LinkedIn for Business
Profile Boosting
Wednesday, 18 January 12
EXERCISE: Follow the BootCamp training to make sure
your profile is complete and doing the best job it can of
promoting you, your work and the work of the Centre
28. Workshop: LinkedIn for Business
Audience
★ 77% are 25+
★ 135m members
Wednesday, 18 January 12
29. Workshop: LinkedIn for Business
Audience
★ 77% are 25+
★ 135m members
★ Work-focused, not about friends...
Wednesday, 18 January 12
30. Workshop: LinkedIn for Business
Audience
★ 77% are 25+
★ 135m members
★ Work-focused, not about friends...
★ ...or pictures of cats
Wednesday, 18 January 12
31. Workshop: LinkedIn for Business
Audience
★ 77% are 25+
★ 135m members
★ Work-focused, not about friends...
★ ...or pictures of cats
★ A place to show expertise
Wednesday, 18 January 12
33. Workshop: LinkedIn for Business
Wrap-up
So... do you feel you...
★ are comfortable with the LinkedIn interface?
★ understand the conventions used?
★ understand how personalisation & privacy
settings affect online presence?
Wednesday, 18 January 12