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Wednesday, 18 January 12
Workshop: LinkedIn for Business
    A focused look at LinkedIn

    Centre For Collaboration & Partnership, University Of Brighton   December 20-21, 2011


Wednesday, 18 January 12
Workshop: LinkedIn for Business


                           Hands-on session
                             interface
                             conventions
                             profile
                             audience



Wednesday, 18 January 12
Workshop: LinkedIn for Business
    Hands-on



         By 11.45 you will...

         ★ be comfortable with the LinkedIn interface
         ★ understand the range of uses
         ★ understand how options, personalisation &
         privacy settings affect online presence
         ★ be aware of groups & marketing opportunities



Wednesday, 18 January 12
But first... watch this...




Wednesday, 18 January 12

http://www.youtube.com/watch?v=IzT3JVUGUzM
So let’s go to LinkedIn and log-in...
    www.LinkedIn.com




Wednesday, 18 January 12
Interface




Wednesday, 18 January 12


✓I am comfortable with the LinkedIn interface
Workshop: LinkedIn for Business
    Conventions




Wednesday, 18 January 12


✓I understand the conventions used and how they differ
to Twitter
Workshop: LinkedIn for Business
    Conventions

                           Connections &
                               Invites
                           (not followers)




Wednesday, 18 January 12


✓I understand the conventions used and how they differ
to Twitter
Workshop: LinkedIn for Business
    Conventions

                           Connections &
                                              Experts
                               Invites
                                             & Answers
                           (not followers)




Wednesday, 18 January 12


✓I understand the conventions used and how they differ
to Twitter
Workshop: LinkedIn for Business
    Conventions

                           Connections &
                                              Experts
                               Invites                   Groups, not lists
                                             & Answers
                           (not followers)




Wednesday, 18 January 12


✓I understand the conventions used and how they differ
to Twitter
Workshop: LinkedIn for Business
    Conventions

                           Connections &
                                              Experts
                               Invites                   Groups, not lists
                                             & Answers
                           (not followers)




Wednesday, 18 January 12


✓I understand the conventions used and how they differ
to Twitter
Workshop: LinkedIn for Business
    Conventions

                           Connections &
                                              Experts
                               Invites                   Groups, not lists
                                             & Answers
                           (not followers)




Wednesday, 18 January 12


✓I understand the conventions used and how they differ
to Twitter
Workshop: LinkedIn for Business
    Profile




Wednesday, 18 January 12




✓I understand how options, personalisation & privacy
settings affect online presence
Workshop: LinkedIn for Business
    Profile




Wednesday, 18 January 12




✓I understand how options, personalisation & privacy
settings affect online presence
Workshop: LinkedIn for Business
    Profile




Wednesday, 18 January 12




✓I understand how options, personalisation & privacy
settings affect online presence
Workshop: LinkedIn for Business
    Profile




Wednesday, 18 January 12




✓I understand how options, personalisation & privacy
settings affect online presence
Workshop: LinkedIn for Business
    Profile




Wednesday, 18 January 12




✓I understand how options, personalisation & privacy
settings affect online presence
Workshop: LinkedIn for Business
    Profile




Wednesday, 18 January 12




✓I understand how options, personalisation & privacy
settings affect online presence
Workshop: LinkedIn for Business
    Profile




Wednesday, 18 January 12




✓I understand how options, personalisation & privacy
settings affect online presence
Workshop: LinkedIn for Business
    Profile Boosting




Wednesday, 18 January 12


EXERCISE: Follow the BootCamp training to make sure
your profile is complete and doing the best job it can of
promoting you, your work and the work of the Centre
Workshop: LinkedIn for Business
    Profile Boosting




Wednesday, 18 January 12


EXERCISE: Follow the BootCamp training to make sure
your profile is complete and doing the best job it can of
promoting you, your work and the work of the Centre
Workshop: LinkedIn for Business
    Profile Boosting




Wednesday, 18 January 12


EXERCISE: Follow the BootCamp training to make sure
your profile is complete and doing the best job it can of
promoting you, your work and the work of the Centre
Workshop: LinkedIn for Business
    Profile Boosting




Wednesday, 18 January 12


EXERCISE: Follow the BootCamp training to make sure
your profile is complete and doing the best job it can of
promoting you, your work and the work of the Centre
Workshop: LinkedIn for Business
    Profile Boosting




Wednesday, 18 January 12


EXERCISE: Follow the BootCamp training to make sure
your profile is complete and doing the best job it can of
promoting you, your work and the work of the Centre
Workshop: LinkedIn for Business
    Audience




Wednesday, 18 January 12
Workshop: LinkedIn for Business
    Audience




                       ★ 77% are 25+




Wednesday, 18 January 12
Workshop: LinkedIn for Business
    Audience




                       ★ 77% are 25+
                       ★ 135m members




Wednesday, 18 January 12
Workshop: LinkedIn for Business
    Audience




                       ★ 77% are 25+
                       ★ 135m members
                       ★ Work-focused, not about friends...




Wednesday, 18 January 12
Workshop: LinkedIn for Business
    Audience




                       ★ 77% are 25+
                       ★ 135m members
                       ★ Work-focused, not about friends...
                       ★ ...or pictures of cats




Wednesday, 18 January 12
Workshop: LinkedIn for Business
    Audience




                       ★ 77% are 25+
                       ★ 135m members
                       ★ Work-focused, not about friends...
                       ★ ...or pictures of cats
                       ★ A place to show expertise




Wednesday, 18 January 12
Workshop: LinkedIn for Business
    Audience




Wednesday, 18 January 12
Workshop: LinkedIn for Business
    Wrap-up



                So... do you feel you...

                ★ are comfortable with the LinkedIn interface?
                ★ understand the conventions used?
                ★ understand how personalisation & privacy
                settings affect online presence?




Wednesday, 18 January 12

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Social media training slides 3 - linked in (for beginners)

  • 2. Workshop: LinkedIn for Business A focused look at LinkedIn Centre For Collaboration & Partnership, University Of Brighton December 20-21, 2011 Wednesday, 18 January 12
  • 3. Workshop: LinkedIn for Business Hands-on session interface conventions profile audience Wednesday, 18 January 12
  • 4. Workshop: LinkedIn for Business Hands-on By 11.45 you will... ★ be comfortable with the LinkedIn interface ★ understand the range of uses ★ understand how options, personalisation & privacy settings affect online presence ★ be aware of groups & marketing opportunities Wednesday, 18 January 12
  • 5. But first... watch this... Wednesday, 18 January 12 http://www.youtube.com/watch?v=IzT3JVUGUzM
  • 6. So let’s go to LinkedIn and log-in... www.LinkedIn.com Wednesday, 18 January 12
  • 7. Interface Wednesday, 18 January 12 ✓I am comfortable with the LinkedIn interface
  • 8. Workshop: LinkedIn for Business Conventions Wednesday, 18 January 12 ✓I understand the conventions used and how they differ to Twitter
  • 9. Workshop: LinkedIn for Business Conventions Connections & Invites (not followers) Wednesday, 18 January 12 ✓I understand the conventions used and how they differ to Twitter
  • 10. Workshop: LinkedIn for Business Conventions Connections & Experts Invites & Answers (not followers) Wednesday, 18 January 12 ✓I understand the conventions used and how they differ to Twitter
  • 11. Workshop: LinkedIn for Business Conventions Connections & Experts Invites Groups, not lists & Answers (not followers) Wednesday, 18 January 12 ✓I understand the conventions used and how they differ to Twitter
  • 12. Workshop: LinkedIn for Business Conventions Connections & Experts Invites Groups, not lists & Answers (not followers) Wednesday, 18 January 12 ✓I understand the conventions used and how they differ to Twitter
  • 13. Workshop: LinkedIn for Business Conventions Connections & Experts Invites Groups, not lists & Answers (not followers) Wednesday, 18 January 12 ✓I understand the conventions used and how they differ to Twitter
  • 14. Workshop: LinkedIn for Business Profile Wednesday, 18 January 12 ✓I understand how options, personalisation & privacy settings affect online presence
  • 15. Workshop: LinkedIn for Business Profile Wednesday, 18 January 12 ✓I understand how options, personalisation & privacy settings affect online presence
  • 16. Workshop: LinkedIn for Business Profile Wednesday, 18 January 12 ✓I understand how options, personalisation & privacy settings affect online presence
  • 17. Workshop: LinkedIn for Business Profile Wednesday, 18 January 12 ✓I understand how options, personalisation & privacy settings affect online presence
  • 18. Workshop: LinkedIn for Business Profile Wednesday, 18 January 12 ✓I understand how options, personalisation & privacy settings affect online presence
  • 19. Workshop: LinkedIn for Business Profile Wednesday, 18 January 12 ✓I understand how options, personalisation & privacy settings affect online presence
  • 20. Workshop: LinkedIn for Business Profile Wednesday, 18 January 12 ✓I understand how options, personalisation & privacy settings affect online presence
  • 21. Workshop: LinkedIn for Business Profile Boosting Wednesday, 18 January 12 EXERCISE: Follow the BootCamp training to make sure your profile is complete and doing the best job it can of promoting you, your work and the work of the Centre
  • 22. Workshop: LinkedIn for Business Profile Boosting Wednesday, 18 January 12 EXERCISE: Follow the BootCamp training to make sure your profile is complete and doing the best job it can of promoting you, your work and the work of the Centre
  • 23. Workshop: LinkedIn for Business Profile Boosting Wednesday, 18 January 12 EXERCISE: Follow the BootCamp training to make sure your profile is complete and doing the best job it can of promoting you, your work and the work of the Centre
  • 24. Workshop: LinkedIn for Business Profile Boosting Wednesday, 18 January 12 EXERCISE: Follow the BootCamp training to make sure your profile is complete and doing the best job it can of promoting you, your work and the work of the Centre
  • 25. Workshop: LinkedIn for Business Profile Boosting Wednesday, 18 January 12 EXERCISE: Follow the BootCamp training to make sure your profile is complete and doing the best job it can of promoting you, your work and the work of the Centre
  • 26. Workshop: LinkedIn for Business Audience Wednesday, 18 January 12
  • 27. Workshop: LinkedIn for Business Audience ★ 77% are 25+ Wednesday, 18 January 12
  • 28. Workshop: LinkedIn for Business Audience ★ 77% are 25+ ★ 135m members Wednesday, 18 January 12
  • 29. Workshop: LinkedIn for Business Audience ★ 77% are 25+ ★ 135m members ★ Work-focused, not about friends... Wednesday, 18 January 12
  • 30. Workshop: LinkedIn for Business Audience ★ 77% are 25+ ★ 135m members ★ Work-focused, not about friends... ★ ...or pictures of cats Wednesday, 18 January 12
  • 31. Workshop: LinkedIn for Business Audience ★ 77% are 25+ ★ 135m members ★ Work-focused, not about friends... ★ ...or pictures of cats ★ A place to show expertise Wednesday, 18 January 12
  • 32. Workshop: LinkedIn for Business Audience Wednesday, 18 January 12
  • 33. Workshop: LinkedIn for Business Wrap-up So... do you feel you... ★ are comfortable with the LinkedIn interface? ★ understand the conventions used? ★ understand how personalisation & privacy settings affect online presence? Wednesday, 18 January 12