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Twitter hashtag: #sexyemail   3 december 2009
©




Dela Quist: CEO Alchemy Worx

       ©      How to be relevant and get your timing right
3




    ©
4



    Email Creative - Art or Kraft?




      ©
5




        Which creative is sexier?




    ©
6




Case study - the effect of images on clicks

                  29.29%




      ©
7




Case study - the effect of images on clicks

                  33.45%




      ©
8




Case study - the effect of images on clicks

                  0.80%




      ©
9       The problem with images




    ©
10



         Optimised for images off




     ©
11



         Optimised for images off




     ©
12




     Optimised for images off

     Products and services that are not reliant on
     visuals
     Emails where content is the value proposition
     Newsletters
     B2B
     Optimised to encourage image downloading


         ©
13




     Optimised to encourage image download




         ©
14




     Optimised to encourage image download




         ©
15




     Optimised to encourage image download


       Products and services that are highly
       visual
       Brand building
       B2C
       Building Desire
       Price indifference


         ©
16


         Optimised for both




     ©
17
         Optimised for both




     ©
18




              Optimised for both


     Products and services that are quite
     visual
     Retailers with many product lines to
     promote
     Groceries
     Price sensitive products and discounting


       ©
19   It’s about more than the message




     ©
20




     ©
Email Pre Headers
None             Standard




   ©
Email Pre Headers
Creative copy     Newsletter contents




    ©
Pre-Header – Alternate Links & sharing




    ©
24   What else can we be creative with?




     ©
Creative Navigation Bar




©
Snippets
Link to hosted version



Opt in

Offer

Branding

  ©
Playing with the structure
 http://stylecampaign.com/blog/blogmails/horizontal/horizontal-game.htm




     ©
Don’t forget this works too!




©
29




     Additional Resources
      Email-Worx: Weekly newsletter for email marketers

      Archive
      Subscribe

      Articles and blog posts by Dela Quist

      What to do about inactive subscribers
      Maximising ROI without overmailing – how to determine the right send
      frequency for your email campaigns
      Lies, Damn Lies and Statistics relating to Email
      The Nudge Effect in Email Marketing




          ©

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Dela Quist Alchemy Worx Sexy Email Event

  • 1. Twitter hashtag: #sexyemail 3 december 2009
  • 2. © Dela Quist: CEO Alchemy Worx © How to be relevant and get your timing right
  • 3. 3 ©
  • 4. 4 Email Creative - Art or Kraft? ©
  • 5. 5 Which creative is sexier? ©
  • 6. 6 Case study - the effect of images on clicks 29.29% ©
  • 7. 7 Case study - the effect of images on clicks 33.45% ©
  • 8. 8 Case study - the effect of images on clicks 0.80% ©
  • 9. 9 The problem with images ©
  • 10. 10 Optimised for images off ©
  • 11. 11 Optimised for images off ©
  • 12. 12 Optimised for images off Products and services that are not reliant on visuals Emails where content is the value proposition Newsletters B2B Optimised to encourage image downloading ©
  • 13. 13 Optimised to encourage image download ©
  • 14. 14 Optimised to encourage image download ©
  • 15. 15 Optimised to encourage image download Products and services that are highly visual Brand building B2C Building Desire Price indifference ©
  • 16. 16 Optimised for both ©
  • 17. 17 Optimised for both ©
  • 18. 18 Optimised for both Products and services that are quite visual Retailers with many product lines to promote Groceries Price sensitive products and discounting ©
  • 19. 19 It’s about more than the message ©
  • 20. 20 ©
  • 21. Email Pre Headers None Standard ©
  • 22. Email Pre Headers Creative copy Newsletter contents ©
  • 23. Pre-Header – Alternate Links & sharing ©
  • 24. 24 What else can we be creative with? ©
  • 26. Snippets Link to hosted version Opt in Offer Branding ©
  • 27. Playing with the structure http://stylecampaign.com/blog/blogmails/horizontal/horizontal-game.htm ©
  • 28. Don’t forget this works too! ©
  • 29. 29 Additional Resources Email-Worx: Weekly newsletter for email marketers Archive Subscribe Articles and blog posts by Dela Quist What to do about inactive subscribers Maximising ROI without overmailing – how to determine the right send frequency for your email campaigns Lies, Damn Lies and Statistics relating to Email The Nudge Effect in Email Marketing ©