This document is your guide to the services offered at Michaels & Associates. We hope you find this to be a valuable resource in planning your next project by referring to the characteristics, reasons for use and development time associated with each service listed.

1. M I C H A E L S & A S S O C I AT E S S E RV I C E S G U I D E

2. SERVICES
GUIDE
Michaels & Associates Docntrain, Ltd. dba Michaels & Associates
11639 E. Wethersfield Road, Scottsdale, AZ 85259 USA
info@michaelsandassoc.com www.michaelsandassoc.com
Phone: 480-614-8440 Toll-free: 877-614-8440 Fax: 480-614-2775
Copyright © 2011 Michaels & Associates Docntrain, Ltd. dba Michaels & Associates. All rights reserved.
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3. SERVICES
GUIDE
G U I D E T O M I C H A E L S & A S S O C I AT E S S E RV I C E S
This document is your guide to the services offered at Michaels & Associates. We hope
you find this to be a valuable resource in planning your next project by referring to the
characteristics, reasons for use and development time associated with each service
listed. In many instances, our clients prefer a blended approach to their training
programs. Often, this includes a mixture of classroom, online, mobile and paper-based
components.
Ready to get started? On the following pages, you will find a list of blended training
components that we custom-build for you. And our staff of consultants is ready to
provide collaborative, unbiased and objective advice to get you rolling. Set up an initial
consult to determine which services meet your company’s needs, resources and
budget. You’ll find yourself at ease with go-forward plans tailored to your project and
neatly tied to your business, giving you confidence to make your final purchasing
decision.
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4. SERVICES
GUIDE
Consultation and Analysis
Service Characteristics Application Development Estimate
Consultation  Advise clients of  Provide personalized Estimate: case by case
organizational development assistance with attaining basis
issues to improve alignment corporate goals
with corporate goals  Uncover new perspectives
 Advise clients in regard to and insights
using training and  Increase effectiveness and
documentation to improve efficiency
alignment with corporate
objectives
 Assist in coaching staff on
instructional design and
technical writing skills;
perform instructional design
reviews of client-produced
materials
 Assist in the selection
process of learning
management systems to
meet business needs
Analysis  Needs, task, gap, and/or  Analyze and evaluate Estimate: 80 – 300 hours,
business process analysis current job tasks and depending on size of project
 Expect a thorough findings business processes and scope of analysis
report revealing discoveries  Determine areas for ($9,200 - $34,500)
and recommendations from improved efficiency
the analysis process  Reduce company
expenditures by eliminating
wasteful practices
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5. SERVICES
GUIDE
Classroom Instruction/Paper-based Materials Development
Service Characteristics Application Development Estimate
Classroom Instruction  Ensure adherence to an  Well-suited for training  Estimate: 40 – 60 hours
Development instructional methodology content that is dynamic development per hour
the client prefers, usually or changes rapidly seat time,* depending
ADDIE (Analyse, Design,  Provide personal on the complexity of
Develop, Implement, attention and immediate subject and training
Evaluate) feedback to students materials ($4,600 -
 May include activities and $6,900)
 Reinforce learning from
labs to support learning class discussions and  Does not include cost of
 Includes development of exercises materials print
participant and facilitator production
materials (workbooks,  Take into account an
facilitator guide, slides, estimate of the cost of
worksheets, etc.) travel, instructor
expenses and salary
User Guide or Manual  Single to multi-page  Jump start and orient  Estimate: 5 – 10 hours
(Reference, Technical, document that guides users users to the features per page, depending
Maintenance) through the features and and functionality of the upon complexity ($575
functionality of a product or product or software - $1,150)
software program  Assist users in parts of  Higher costs of
 Includes template design the program where they development may be
and research, and assumes might get stuck incurred if product or
MSWord or some simple  Assist in identifying software development is
tool issues with user less than 80% complete
interaction and/or
functionality of the
product or software
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6. SERVICES
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Classroom Instruction/Paper-based Materials Development
Service Characteristics Application Development Estimate
Policies and  Single to multi-page  Quickly update and Estimate: 5 – 10 hours per
Procedures document that delivers disseminate company page, depending upon
company policies and procedures to meet complexity ($575 - $1,150)
procedures changing needs and to
 Includes template design and adapt to new environments
research, and assumes  Hold individuals and
MSWord or some simple tool departments accountable to
adherence of company
policies and procedures
 Facilitate and provide
consistent business
practices which lead to cost
effectiveness and greater
accuracy
Job Aid and  Single to multi-page  Offer just-in-time learning:  Estimate: 5 – 10 hours
Courseware document that supports look up just the information per page, depending
Reinforcement Aid employees’ job tasks needed, when it is needed upon complexity or
 Single to multi-page  Reinforce learning and delivery medium (wallet
document that supports support courseware after cards, mouse pads,
classroom training or online training etc.) ($575 - $1,150)
training
 Requires no time away from  Does not include cost of
the job materials print
 May be delivered as wallet production
sized cards, mouse pads,
binder-held matrices, etc.
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7. SERVICES
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Online Training and Blended Learning Solutions Development
Service Characteristics Application Development Estimate
Level I  Presentation-style training that maintains  Broadcast or transfer critical Estimate: 180 – 250 hours
Online Training instructional focus and quality information development per hour learning
 Uses a “rapid development” tool such as  Provide product introductions, time, depending on complexity of
Captivate, Camtasia, BrainShark, Lectora, changes in business processes or content, simulation/interactions,
etc. new hire certifications assessment and use of
multimedia ($20,700 - $28,750)
 Includes simple multiple-choice and  Focus on business areas where
true/false testing content changes rapidly
 Contains voice narration+  Provide consistency because all
 Course content is current, easy to learners experience the same
understand, and available whenever training
learners have time
 Students learn at the individual's pace
Level II  Courseware designed with engaging  Improve learner retention with more Estimate: 360 – 480 hours
interactive exercises to practice skills complex interactions and learning development per hour learning
Online Training (drag and drop, discovery, role-play strategies time, depending on complexity of
scenarios and some simulation)  Provide consistency because all content, simulation/interactions,
 Exercises include rich feedback learners experience the same assessment and use of
training multimedia ($41,400 - $55,200)
 Includes a final assessment to determine
mastery of the materials that reports to a
Learning Management System (LMS)
 Contains voice narration+
 Well-suited for new job competencies,
certifications and proficiencies
 Able to track learner progress and activity
 Students learn at the individual's pace
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8. SERVICES
GUIDE
Online Training and Blended Learning Solutions Development
Service Characteristics Application Development Estimate
Level I  Courseware based on exercises utilizing  Jump start and orient  Estimate: 180 – 250 hours
Software Simulation software simulation to test for mastery users to the features and development per hour learning
Online Training  Uses a “rapid development” tool such as functionality of the time, depending on complexity of
Captivate, Camtasia, BrainShark, Lectora, product or software content, simulation/interactions,
etc.  Provide consistency assessment and use of
because all learners multimedia ($20,700 - $28,750)
 Contains voice narration+
experience the same  Higher costs of development may
 It is a great way to learn to use the
results from the software be incurred if product or software
software without touching live data
development is less than 80%
 Students learn at the individual's pace complete
Level II  Courseware based on exercises utilizing  Allow users to experience  Estimate: 360 – 480 hours
Software Simulation software simulation to test for mastery features and functionality development per hour learning
Online Training  Students are immersed in a simulated of the product or software time, depending on complexity of
environment that reflects the software or  Provide consistency content, simulation/interactions,
situation for which they are being trained because all learners assessment and use of
experience the same multimedia ($41,400 - $55,200)
 Other elements may include multiple job
tracks and decision branching scenarios results from the training  Higher costs of development may
be incurred if product or software
 Exercises include rich feedback
development is less than 80%
 Includes a final assessment to determine complete
mastery of the materials that reports to a
Learning Management System (LMS)
 Contains voice narration+
 Enable learners to use the software without
touching live data
 Ideally suited for technical products or
software that is stable
 Well-suited for soft-skills training
 Students learn at the individual's pace
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9. SERVICES
GUIDE
Online Training and Blended Learning Solutions Development
Service Characteristics Application Development Estimate
Self-study,  Single to multi-page  Provide immediate  Estimate: 30 – 50 hours
Paper-based Tutorial document that supports training to learners prior development per hour
classroom training or online to attending classroom seat time* ($3,450 -
training or online training $5,750)
 Includes template design  Provide consistency  Does not include cost of
and research, and assumes because all learners materials print
MSWord or some simple experience the same production
tool training
 Well-suited for remote
workers such as in field
sales training
 Effective when used in
conjunction with live
instruction or management
involvement
 Students learn at the
individual's pace
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10. SERVICES
GUIDE
Other Services
Service Characteristics Application Development Estimate
Workshop, Seminar Workshop/Seminar designed and Ramp-up employees on specific Estimate: Dependent upon
delivered by a Michaels & training or work-related topics in length of workshop or
Associates content expert a hurry seminar
Training Instructor-led training designed Provide professional, Estimate: Full day (8 hours)
Delivery and delivered by a Michaels & customized training to your
Associates facilitator workforce
Marketing  Design and development of Promote training programs to Estimate: case by case
Collateral marketing materials for intended audience for a basis; depends upon the
training classroom, online or conference type of collateral needed
 Includes posters, brochures, setting
trade show video, online
animations, etc.
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11. SERVICES
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Other Services
Service Characteristics Application Development Estimate
508 Compliant  Online training courseware  Provide access to Estimate: 360 – 500 hours
Online Training that meets the 508 training for audience development per hour
Courseware compliant standards that includes those learning time, depending on
 Includes course audio files, learners with disabilities complexity of content,
video files and Flash  Provide consistency simulation/interactions,
animations that have closed- because all learners assessment and use of
captioning experience the same multimedia ($41,400 -
results from the training $57,500)
 Course content enabled to
be read via screen readers  Meets government
 HTML tagging, d-links and compliance
compliant interactive
exercises to practice skills
 Exercises include rich
feedback
 Includes a final assessment
to determine mastery of the
materials that reports to a
Learning Management
System (LMS)
 Contains voice narration+
 Well-suited for new job
competencies, certifications
and proficiencies
 Able to track learner
progress and activity
 Students learn at the
individual's pace
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12. SERVICES
GUIDE
Other Services
Service Characteristics Application Development Estimate
Mobile  Design and development of Provide training to a mobile Estimate: case by case
Learning learning programs for use on workforce or audience basis; depends upon
mobile devices complexity and delivery
 Includes mobile apps, device
Keynote presentations,
mobile websites, etc.
 Well-suited for sales, product
demos, games and
collaboration exercises
 Exercises include rich
feedback
 Contains voice narration+
 Students learn at the
individual's pace
Database  Development of database  Offer flexibility in tracking Estimate: 250 – 500 hours
Reporting structures and reporting and reporting of learner data development, depending on
websites  Can be used in lieu of LMS complexity of data collected
 Could be stand-alone or and stored, number of
communicate with a course, users, where database is
mobile device, website or hosted and program type
LMS communicating with the
database ($28,750 -
$57,500)
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13. SERVICES
GUIDE
Other Services
Service Characteristics Application Development Estimate
Certainty-based  Certainty-based Marking For admin and learners Estimate: 150 – 300 hours
Marking (CBM) (CBM) assessments and alike, CBM reporting data development, depending on
Development corresponding reporting site provides key (and otherwise complexity of training
 Learners are asked to overlooked) information that program and reporting
reflect upon what they know assists in gauging the elements ($17,250 -
and don't know about the learner’s needs, $34,500)
course content encouraging self-direction,
monitoring progress and
 Administrators are able to
checking for understanding
create reports on learners’
scores and level of certainty
Software  Development of custom, Provide a software Estimate: case by case
Applications stand-alone software application that meets your basis; depends upon
applications specifications and fulfills a complexity
 Examples: a tool for sorting need for your audience
and searching of documents
by pre-determined criteria,
Java version tester, SCORM
courseware compiler
Web Applications  Development of a custom Provide a web-based Estimate: case by case
online application application that meets your basis; depends upon
 Content of the application is specifications and fulfills a complexity
cloud-based need for your audience
 Examples: custom login site,
a content manager backend
to a corresponding website
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14. SERVICES
GUIDE
Other Services
Service Characteristics Application Development Estimate
Web  Design and development of  Provide 24/7/365 access to Estimate: case by case
Development content for online delivery training, documentation and basis; depends upon
 Includes websites, other resources to a global complexity
ecommerce solutions, content audience
management systems, web  Enhance communication,
portals, WordPress blogs, build online communities
forums, etc. and knowledge centers
SCORM-compliant  Course creation abilities to  A central location of all Estimate: No-contract
Learning make quizzes, upload training materials and pricing plans designed for
Management System documents, customize courseware flexibility with per
navigation, generate reports  Web-based tools to create monthly/user payments
(LMS)
 Variety of content types such and update courseware
as: PPT, Word, PDF, videos,  Generate reports of learner
audio files, images, plain text, data
Flash animations, etc.
 Easy-to-use interface for
 Powerful “dashboards” for learners and admins to
administrator reporting navigate, launch
 Helpful debugging tools to courseware and track
assist in “plug and play” of progress
SCORM courseware
 Course templates to create
courseware that will launch
on mobile devices such as:
iPad, iPhone, Android, etc.
 Customer support available
Audio & Video  Voice talents for audio Enhance training materials with Estimate: case by case
Production narration audio narration and custom basis; depends upon
 Development of custom video video assets complexity and length
animations, screencasts and
tutorials
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15. SERVICES
GUIDE
* Seat time is a measure of the amount of time a learner spends engaged with the learning in any setting. In classroom training, it correlates to hours of class time; in
online training, it is a measure of the amount of time the learner engages with the developed training program.
+ Narration and audio can be created in-house at Michaels & Associates for the estimate indicated. Requirements for professional voice talent are priced separately.
Note: Michaels & Associates presents all hourly estimates and recommendations for the convenience and information purposes of our clients. These prices are subject to change.
Client companies are responsible for their own decisions and implementations, including those affecting profitability.
Ready to get started? Our staff of consultants is ready to provide collaborative, unbiased and objective advice to get you rolling. Contact us to set up
an initial consult to determine which services meet your company’s needs, resources and budget outcome. Michaels & Associates – training that
delivers.
info@michaelsandassoc.com www.michaelsandassoc.com toll-free: 877-614-8440
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