OBI - Organic Business Interpretation. A Real Organic Vision of Business. A Human Graphic Interpretation of Companies

1. Value
Proposition
Value
Proposition
Value
Proposition
Value
Prop
ositio
n
Value
Proposition
Value
Prop
ositio
n
ValueProposition
Brand Value
&Identity
CORPORATE COMMS
Brand Positioning
&Development
Brand Identity
Corporate Identity
Guidelines
Development
Brand Identity
Corporate Campaign
Brand Product Adv Campaign
Media Planning
BRAND PRODUCT ADV
BRAND
Core
Concept
Value
Proposition
A Company without Values and
a Brand Promise that are reflected
in a precise Brand Identity is like
a men without a Strong Hearth.
Nobody can trust him.
Value
Proposition
A Company without a Good
Business Model and an
Effective Marketing Strategy
is like a man without the head.
If Marketing&Business is the “head” of a Company, the Brand is its “heart”. Take good care of it.
Nobody will trust a person without a heart.
Media, Sales Force and Customers are the “arms”of a Company, there are several important
customer touchpoints, but one of the most cost-effective and consistent platforms for customer
interaction is the internet. It’s the most powerful channel today.
Without a strong online presence and an effective digital strategy, businesses who do not keep up
with techonology tend to fall behind the competition.
If a Company knows how to move in this new world it will find on his street much more chances
of ten years ago. There are no borders anymore; the world is ready to listen and give you
new opportunities for your business.
Brand Value
&Identity
Brand Positioning
&Development
Brand Identity
Corporate Identity
Guidelines
Development
Core
Concept
Value
Proposition
A Company that doesn’t know
how to speak with Media
and how to build a memorable presence
in Events and in the life of people is
like a man without an arm.
He can’t exploit opportunity.
PR&EVENTS
Pr Concept&
Management
Events Planning&
Management
Brand Value
&Identity
Brand Positioning
&Development
Brand Identity
Corporate Identity
Guidelines
Development
Core
Concept
Value
Proposition
A Company that doesn’t know
how to speak with his Potential
Customers and how to build
a good Selling Strategy for the Sale
Force is like a man without an arm.
The right one.
TRADE&DIRECT
MARKETING
Trade Fair Management
(Stand Design and Comms
Planning and Management)
BtoB &Channel marketing
BtoC Marketing Planning
DIGITAL
INNOVATION
WEB AND SOFTWARE
DEVELOPEMENT
Web Analysis& Development
Web content development
Client-side/server-side scripting
Web server and network security
configuration
Web 2.0 Interaction Design
User Experience Testing
and Analysis
SEO&SEM
Value
Proposition
A Company that doesn’t use Digital
Technological Innovation today and
doesn’t build his presence online
with attention and competence is
like a man that can’t use the main
functions of his body to survive.
DIGITAL
MARKETING
Digital PR Planning
Web Marketing Planning
New Media&
Search Marketing
Social Media Marketing
Viral Marketing
Community Management
Blogging
Storytelling
iOS and Android
APP Concept
APP
DEVELO
PMENT
Value
Proposition
A Company that doesn’t
implement Digital Activities
and a Social Network Presence
is like a man without legs.
He can’t run neither normally
walk anymore.
Value
Proposition
A Company that doesn’t exploit
the opportunities of a world
that is more and more interconnected,
will not grow in the future.
Value
Proposition
Value
Proposition
Value
Proposition
Val
ue
Pro
pos
itio
n
Value
Proposition
Val
ue
Pro
pos
itio
n
ValueProposition
LET’S!
Analyse Worldwide Market and Competitors, Define your Business Model,
Write your Trade Marketing Plan, Find Partners, Plan your Marketing Activities.
LET’S!
Define your Values and Your Brand Promise, Define your Brand Positioning
and Your Brand Identity, Write rules and Guidelines for your Company Image,
Be creative, build your Brand,
Advertising will help you to reach your business goals.
LET’S!
Plan a Strategy your Selling Force can easily use to sell products,
Train your Sale Force, Produce Marketing Materials, Get Feedback, Measure Results,
Buid a meritocratic system for your Selling Force, Communicate with your Potential Custumers
throught your Selling Force.
LET’S!
Find a good concept and the core news for your campaign, Write a good press release,
Plan how to involve Bloggers, Design your Media Kit and your Web Press Room,
Organise contacts and Start to manage the Campaign, Measure Results.
Find a Good Concept for your event, the right Location and Contact People,
Schedule an Agenda, Contact Performers, Professionals, Catering Services, Music Djs,
Build the event website and make a Social Media Planning, Spread the Event Memories in the net.
LET’S!
Open your Social Accounts, Plan your Social Activities, Make Facebook Adv Campaigns, Build your
Reputation Online, Learn how to use Twitter in an effective way, Increase the Ranking
of your Website and Link it to your Social Accounts, Use Google Ads and Analytics,
Use Digital Pr Platforms, Manage your Social Communities and use Blogging and Microblogging,
Listen to People Feedback, Measure Results , Find Viral Concepts to spread your Brand in the Network,
and never forget that people is usising Smartphones more and more, Build your App!
LET’S!
Develop a Worldwide Strategies, Find New Markets for your Products/Services,
Develop an International Network, Find new Partners, Open Blogs in your Target
Countries Languages, Make International Pr Campaigns and Start Exporting!
LET’S!
Plan your presence in the Web, Define your Goals, Project the Structure of your Website,
Design a Main Web Site/Platform, Write Contents, Develop the Web Site,
Think about Security and Back End Management, Test your Platform,
Improve your Ranking in Google
Brand Positioning&Development
Brand Identity
Corporate Identity
Guidelines Development
Corporate Communications
Corporate&Product Adv Campaign
Business Model Concept
Business Plan
Market Research&Analysis
Marketing Communication
Strategy&Planning
Pr Concept /Presse Release
Bloggers Concept
Media Kit Design
Web Press Room Design
Pr Campaing Planning
Event Concept&Image
Event Agenda&Organisation
Event Web site
Social Network Planning
Trade Marketing Planning
Marketing Materials
Fair Management
Stand Design
Comms Materials Fairs
Direct Marketing
Direct Mailing
Web 2.0 Interaction
Web 2.0 Responsive Design
Web Analysis&Development
Web content development
E-Commerce Platform
Client-side/server-side scripting
Web server configuration
Network security configuration
User Experience Testing&Analysis
SEO&SEM
New Media Planning
Social Media Marketing
Search Marketing
Digital PR Planning
Web Marketing Planning
Viral Marketing
Community Management
Blogging
Storytelling
iOS and Android APP Concept
International Marketing
International Project Management
International Trade Development
Intercultural Communications
International Pr Management
MARKETING
BUSINESS
INTERNATIONAL
DEVELOPMENT
DIGITAL
MARKETING
DIGITAL
INNOVATION
TRADE&DIRECT
MARKETING
PR&EVENTS
BRAND&ADV
If Marketing&Business is the “head” of a Company,
the Brand is its “heart”. Take good care of it.
Nobody will trust a person without a heart.
A Real Organic Vision of Business.
A Human Graphic Interpretation
of Companies.
michelamichieli.com
michelamichieli.com
michelamichieli.com
michelamichieli.com
michelamichieli.com
michelamichieli.com
michelamichieli.com
michelamichieli.com
Marketing Communication Consultant - Digital Innovation
michelamichieli.com
HEAD
HEART
LEFT
ARM
RIGHT
ARM
BODY
Part of the
Body functions.
LEGS
SOUL
Michela Michieli
Let’s visit my website! michelamichieli.com
Write me at me@michelamichieli.com.
And connect with my social Accounts
(like Facebook, Twitter, Google+, Pinterest and Linkedin)!
You will easily find me looking for Michela Michieli and my logo.
I post pictures and write about:
Innovation, Social&Economics Worldwide, Advertising Excellence in The World Marketing Case
Histories, Start Up Awards, Design&Architecture, Art, Photography and other interesting subjects!
Copyright © Michela Michieli | Mail - me@michelamichieli.com | Skype - michelamCopyright © Michela Michieli
Value
Proposition
Trade Fair Management
(Stand Design and Comms
Planning and Management)
BtoB &Channel marketing
BtoC Marketing Planning
INTERNATIONAL
BUSINESS DEVELOPMENT
HEAD
SOUL
RIGHT ARM
LEFT ARM
HEARTH
BODY
LEGS
Value
Proposition
Trade Fair Management
(Stand Design and Comms
Planning and Management)
BtoB &Channel marketing
BtoC Marketing Planning
INTERNATIONAL
BUSINESS DEVELOPMENT
HEAD
SOUL
RIGHT ARM
LEFT ARM
HEARTH
BODY
LEGS
Copyright © Michela Michieli
OBIORGANIC
BUSINESS
INTERPRETATION