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EXPERIENCES
CAN BE JUDGED
BY THEIR
INTEREST
CURVES
2015-05-28 ~ Michele Bianchi
Presentation outline
What comprises Interest?
What are Interest Curves?
Interest Factor Examples
WHAT ARE INTEREST CURVES?
Understanding how engagement changes through time
II
Tomb Raider - 2013 Square Enix
THINK ABOUT THE LAST MOVIE YOU LOVED
Chances are that your engagement in the movie
was not always at its maximum REDLINE - 2009 MADHOUSE
Interest Curve
Time
Interest
The “Hook”
Time
Interest
The “Business”
Time
Interest
The “Climax”
Time
Interest
The Interest Curve done wrong
Time
Interest
Interest Curves for Videogames (and long experiences)
Overall game
Starting from an
introduction to
capture the
interest, then
levels or stages
that grow in
interest to
culminate in a
final climax (e.g.
final boss)
Each Level
Each new level
introduces an
aesthetic or a
mechanic that is
presented in a
series of
challenges
following the
same pattern, to
reach a “local
climax” (e.g. level
boss, story
revelation)
Each challenge
Even single
challenges can
be designed with
interest curves in
mind, with an
introduction and
increasing
difficulty
(sometimes they
end up in Quick
Time Events, or
QTE)
Lens of the Interest Curve
Is there a climax?
Ask testers to draw a Curve. Is it similar to the one envisioned?
Draw the Interest Curve of the Experience, what’s its shape?
Does it have a hook?
Does it have a gradually increasing interest with rests?
What could be changed to fix the Curve?
Is there a fractal in the Curve? Is it needed?
WHAT COMPRISES INTEREST?
A deeper look at three Interest factors
II
Child of Eden - 2011 Ubisoft
Proposed Interest Factors
Poetry of Presentation
Projection
Inherent Interest
Factor 1: Inherent Interest
Some things are
more inherently
interesting than
others.
Risk is more
interesting than
safety, unusual is
more interesting
than ordinary.
Garry’s Mod - 2004 Valve Corporation
Lens of the Inherent Interest
What higher instincts does it appeal to?
What aspects of the game will capture immediately the
interest of players?
Does it let the players experience something they have never
experienced before?
What base instincts does it appeal to?
Do dramatic change and dramatic change anticipation happen
in it?
Factor 2: Poetry of Presentation
The more beautiful
the artistry used in
presenting the
experience the more
interesting and
compelling the
guests will find it.
Persona 4: The Golden - 2012 Atlus
The Lens of Beauty
Some things are not beautiful per-se, but can be if
mixed together. How can elements of my game be
composed in a way that it is poetic and beautiful?
What does beauty means in the context of my game?
What elements make up my game? How can they be
more beautiful?
Factor 3: Projection
The more an
experience happen
to someone close to
us the more it is
interesting.
Our empathy allows
us to put in the place
of others (even
virtual avatars) and
perceive their
experience as ours.
Final Fantasy XII - 2006 Square Enix
Lens of Projection
Do players get to be a character they could imagine
themselves to be?
Is there an activity in my game that once a player starts doing,
it is hard to stop?
What is there in my game that players can relate to?
What is there in my game that capture the players’
imagination?
Are there places in my game that players have always wanted
to visit?
Are there characters in my game that players would be
interested to meet?
Do the players get to do things that they would like to do in
real life but cannot?
INTEREST FACTOR EXAMPLES
A couple examples to understand Interest Factors
III
Vagrant Story - 2000 Squaresoft
High Inherent Interest: fire performing
Fire performing is an
example of High
Inherent Interest event.
What they do is very
risky and it is very hard
not to see what’s
happening when they
perform.
However, the poetry is
limited, as it is the
projection.
http://en.wikipedia.org/wiki/File:AnnanStaff2.jpg
High Poetry: Violin Concert
While the events are
not interesting (a bow
rubbed against strings)
and we do not project
on the players, if the
music is beautiful we
are strongly interested
in the performance.
http://commons.wikimedia.org/wiki/File:Yuri%27s_Night_Violinist_GSFC_2010_17.jpg
High Projection: Tetris
Tetris is a game of
blocks constantly falling,
leaving little space to
inherent interest and
poetry.
However success or
failure is entirely on the
shoulders of the players,
making the projection
very intense.
Tetris - 1984 Aleksej Patinov
Thanks!
ANY QUESTIONS?
@Jazzinghen
MicheleBianchi@protonmail.com /
jazzinghen@gmail.com
Presentation template by SlidesCarnival

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Experiences Can be Judged by Their Interest Curves - MkII

  • 1. EXPERIENCES CAN BE JUDGED BY THEIR INTEREST CURVES 2015-05-28 ~ Michele Bianchi
  • 2. Presentation outline What comprises Interest? What are Interest Curves? Interest Factor Examples
  • 3. WHAT ARE INTEREST CURVES? Understanding how engagement changes through time II Tomb Raider - 2013 Square Enix
  • 4. THINK ABOUT THE LAST MOVIE YOU LOVED Chances are that your engagement in the movie was not always at its maximum REDLINE - 2009 MADHOUSE
  • 9. The Interest Curve done wrong Time Interest
  • 10. Interest Curves for Videogames (and long experiences) Overall game Starting from an introduction to capture the interest, then levels or stages that grow in interest to culminate in a final climax (e.g. final boss) Each Level Each new level introduces an aesthetic or a mechanic that is presented in a series of challenges following the same pattern, to reach a “local climax” (e.g. level boss, story revelation) Each challenge Even single challenges can be designed with interest curves in mind, with an introduction and increasing difficulty (sometimes they end up in Quick Time Events, or QTE)
  • 11. Lens of the Interest Curve Is there a climax? Ask testers to draw a Curve. Is it similar to the one envisioned? Draw the Interest Curve of the Experience, what’s its shape? Does it have a hook? Does it have a gradually increasing interest with rests? What could be changed to fix the Curve? Is there a fractal in the Curve? Is it needed?
  • 12. WHAT COMPRISES INTEREST? A deeper look at three Interest factors II Child of Eden - 2011 Ubisoft
  • 13. Proposed Interest Factors Poetry of Presentation Projection Inherent Interest
  • 14. Factor 1: Inherent Interest Some things are more inherently interesting than others. Risk is more interesting than safety, unusual is more interesting than ordinary. Garry’s Mod - 2004 Valve Corporation
  • 15. Lens of the Inherent Interest What higher instincts does it appeal to? What aspects of the game will capture immediately the interest of players? Does it let the players experience something they have never experienced before? What base instincts does it appeal to? Do dramatic change and dramatic change anticipation happen in it?
  • 16. Factor 2: Poetry of Presentation The more beautiful the artistry used in presenting the experience the more interesting and compelling the guests will find it. Persona 4: The Golden - 2012 Atlus
  • 17. The Lens of Beauty Some things are not beautiful per-se, but can be if mixed together. How can elements of my game be composed in a way that it is poetic and beautiful? What does beauty means in the context of my game? What elements make up my game? How can they be more beautiful?
  • 18. Factor 3: Projection The more an experience happen to someone close to us the more it is interesting. Our empathy allows us to put in the place of others (even virtual avatars) and perceive their experience as ours. Final Fantasy XII - 2006 Square Enix
  • 19. Lens of Projection Do players get to be a character they could imagine themselves to be? Is there an activity in my game that once a player starts doing, it is hard to stop? What is there in my game that players can relate to? What is there in my game that capture the players’ imagination? Are there places in my game that players have always wanted to visit? Are there characters in my game that players would be interested to meet? Do the players get to do things that they would like to do in real life but cannot?
  • 20. INTEREST FACTOR EXAMPLES A couple examples to understand Interest Factors III Vagrant Story - 2000 Squaresoft
  • 21. High Inherent Interest: fire performing Fire performing is an example of High Inherent Interest event. What they do is very risky and it is very hard not to see what’s happening when they perform. However, the poetry is limited, as it is the projection. http://en.wikipedia.org/wiki/File:AnnanStaff2.jpg
  • 22. High Poetry: Violin Concert While the events are not interesting (a bow rubbed against strings) and we do not project on the players, if the music is beautiful we are strongly interested in the performance. http://commons.wikimedia.org/wiki/File:Yuri%27s_Night_Violinist_GSFC_2010_17.jpg
  • 23. High Projection: Tetris Tetris is a game of blocks constantly falling, leaving little space to inherent interest and poetry. However success or failure is entirely on the shoulders of the players, making the projection very intense. Tetris - 1984 Aleksej Patinov