There's a lot of advice out there about how often you should be creating content, and how much of it you should be creating. But frequency doesn't equate to value or authority. It's time to dial it back, or you risk losing your audience's interest, diluting your brand, and undermining the very authority you're trying to build.
7. “Those two harrowing words—
frequent and consistent—lead directly
to the thing nightmares are made of
for creative professionals: volume.”
~ Keith Frankel
https://twitter.com/theKeithF
8. If you’re creating a high
volume of content, you’re
diminishing its value.
26. The More You Talk, the Less
You Know
The real experts don't want your retweets,
likes, or shares.
Source: http://www.foreignpolicy.com/articles/2014/02/19/the_more_you_talk_the_less_you_know
27. “…those individuals…having their
tweets retweeted frequently are
rarely the most informed people—
they are simply the most public.”
Source: http://www.foreignpolicy.com/articles/2014/02/19/the_more_you_talk_the_less_you_know
28. As great minds have the faculty of
saying a great deal in a few words,
so lesser minds have a talent of
talking much, and saying nothing.
~Francois de La Rochefoucauld
29. It’s time to ask ourselves a
difficult question—
does “influencer” mean most
knowledgeable and
authoritative…