A brief summary of a presentation created for the Project Management Institute, Lakeshore division, in Oakville Ontario, in the Fall 2010, by MW Research & Consulting.

1. Using Social Media to Shape Teams PMI-Lakeshore Chapter November 8th, 2010 Michelle Warren MW Research & Consulting www.mwresearch.ca

2. “Coming together is a beginning. Keeping together is progress. Working together is success.” ~ Henry Ford

3. Agenda Key Challenges Facing Teams Team Development Stages What is Social Media? Some Social Media Options Keep in Mind Q & A period

5. Establishing effective lines of communication

6. Maintaining the communication lines

7. Building cohesion & support for the common goal

9. Social Media & Web 2.0 Definitions Social mediahttp://en.wikipedia.org/wiki/Social_media Social interaction media, using highly accessible & scalable publishing techniques. Uses web-based technologies to turn communication into interactive dialogues. Web 2.0 http://en.wikipedia.org/wiki/Web_2.0 Commonly associated with web applications that facilitate interactive information sharing, interoperability, user-centered design, & collaboration. A Web 2.0 site gives its users the free choice to interact or collaborate with each other in a social media dialogue as creators of user-generated content in a virtual community, in contrast to websites where users are limited to the passive viewing of content that was created for them.

10. Benefits of Effective Social Media Tools Enables team communication Strengthens team cohesion & commitment Highlights the common purpose & group needs Addresses productivity issues CAN provide a link to the outside community:consultants, customers, suppliers, etc.

11. A brief guide to Social Media 1/2 Blogs Facebook LinkedIn Twitter (microblog) & Yammer (internal microblog)

12. A brief guide to Social Media 2/2 Online social media communities (combine multiple tools, personalizable) VoIP services Wikis Video services

13. Social Media in Action Challenges Options Go to your contacts: LinkedIn Instant messenger, microblogs, email, blogs, digsby.com Online & video conferencing (Skype, Go-to-Meeting, Citrix) include shared documents (Google or Microsoft. Consider apps linked to user’s existing practices, Microsoft, Skype, instant messaging, Tungle Free apps: Wordpress, Skype, Tungle, Google Outsourced options, cloud computing Finding team members? Daily communication? Face-to-face meetings? Time management? Scheduling Cost management IT concerns, security, data storage, etc.

14. Two Options Tungle.com Digsby.com A scheduling application that syncs with your existing calendar. Eliminate double-bookings, time zone mishaps and the back-and-forth of finding a time to meet. Easily schedule meetings, inside or outside your organization. Invite others to schedule with you, without having to sign up. Instant Messaging A multiprotocol IM client that syncs up with contacts on AIM, MSN, Yahoo, ICQ, Google Talk, and Jabber. Email Notifications Alerts you of new email and lets you perform actions such as 'Delete' or 'Report Spam'. Social Networking A social networking tool with alerts of events your contacts have planned.

15. Two Collaborative Options Moxiesoft.com Partnerpedia.com “Employee Engagement Spaces” Spaces was designed around a templating engine, which enables enterprises, departments, departmental groups, & sub-groups to modify it to suit their communication preference. Leverages multiple aspects of social networks - wikis, blogs, & messaging – which are popular & familiar to multiple users. “Partnerpedia Collaborative Options” Activity Feed Task & Event Calendar Enables users to record important deadlines, milestones, events or tasks in the Collaboration's calendar. Collaborators List your team members as well as their profiles. Discussions Conversations & discussions can be stored, referenced, & accessed, as well as commented upon & shared with team members. Shared Files RFPs, presentations, & whitepapers can be uploaded for input & feedback from team members.

16. Keep in Mind As with any form of communication, it can & will take time to manage effectively. One person should be tasked with managing the social community. Get IT involved at the onset. They have a wealth of knowledge. Due to its online nature, your initiative may impact marketing & customer service. Needs “top down” support for success.

17. “Individual commitment to a group effort – that is what makes a team work, a company work, a society work, a civilization work.” ~ Vince Lombardi

18. Thank you! Questions? Michelle Warren MW Research & Consulting mwrc@mwresearch.ca