Interesting approach

1. November 6th 2014
biyp.linkedin.com

2. What is LinkedIn Bring In Your Parents Day (BIYP)?
Through research, LinkedIn found 1 in 3 parents does not understand what
their child does for a living – LinkedIn wanted to change this.
LinkedIn Bring In Your Parents Day was created to help bridge the gap
between professionals and their parents, by inviting them into their place
of work.
2013 was the inaugural event which saw over 15,000 people get involved,
with 1000s of events taking place around the world.
2014 promises to be even bigger,
and we want YOU to be a part of it…

3. On November 6th, we want to give professionals
the chance to show their parents exactly what
they do and say Thank You for their support
November 6th 2014

4. What happens on the day?
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BIYP gives parents an insight into the working life of their children and to
give them a chance to say Thank You to their parents.
It’s designed to be informative, interactive and of course fun, and it only
needs to be a couple of hours, rather than the whole day. Here are some
suggestions:
• Start the event with drinks and canapés
• Ask a senior leader to give a welcome and overview of the business
• Hold a Q&A session with parents
• Give a tour of the office and let the parents see where (and who
with) their children work
• Allow time for some networking and mingling
The exact agenda and times are up to you, last year some companies
had their event in the morning, some in the evening – its whatever
works best!

5. Why should companies get involved?
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• Employees who feel supported by their family
tend to be happier and, as we all know, happy
employees are productive and loyal
• It's an opportunity for you to position yourself
as a committed employer, focussed on helping
your employees maximise their potential and
grow their careers
• It’s a great chance to get some fantastic media
coverage, using the LinkedIn brand

6. Some of the companies who took part last year

7. What did the companies get out of it?
“Parents were proud their kids
wanted them here”
John Clinton, CEO
“The reaction from our customers that
took part has been incredible”
Nathalie Renson, Head of Comms
“We are looking forward to
2014's BIYP day already.”
Gill Huber, Marketing & Comms Director
“We absolutely loved participating in
Bring In Your Parents Day and those who
attended were thrilled to be a part of it.”
Nola Weinstein, Editor in Chief

8. 1
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Some snippets of the BIYP in the news

9. If you want to see what Bring In Your Parents Day
looked like last year, here's a short video
http://www.youtube.com/watch?v=1t5SShOLuwc

10. What next?
• Find out more information or sign up to take
part at biyp.linkedin.com
• Questions or concerns? Get in touch
biyp@linkedin.com
• Not sure if its for you? Why not try out a
small scale event (which could be a trial
before the day) involving one team or
department, or get together with other
businesses to host a combined event.

11. November 6th 2014
biyp.linkedin.com