1. Meet Victoria Obanye

2. According to the FSA, Government
and Competition Commission
• Up to 12 million people use non mainstream lenders in the
UK
• 7-10 million with limited access to financial services
• 2m without bank accounts
• 3-5m using doorstep lenders
• 2m+ using pay day lenders
• 200k using illegal money lenders

3. Lender
Average APR
Morses Ltd
365%
Provident
469%
Rhodes Finance
1064%
CLC
1564%
Pay Day
2500%+

4. No-one wants charity
They just want a fair chance

5. Priorities in choosing financial
products
1. Price
2. Security
3. Brand/marketing
4. New technology
5. Ethics

6. Priorities in choosing financial
products
1. Accessibility
2. Flexibility
3. Honesty and simplicity
4. Respect
5. Relationship

7. Launched in 2005
A high touch service with a human interface
Access to mainstream banking services
AND

8. We aim to revolutionize personal finance, starting with the
people whom the mainstream providers have left behind.

9. Meet Mama’s Kitchen