The document describes an energy microfranchise turnkey solution. It provides trainings for microfranchised retailers on product use, promotion, marketing and business management. Retailers are offered promotional materials and events to raise product awareness. A consignment system allows retailers to pay for products after reselling them, decreasing working capital needs. Each retailer receives individual support from microfranchise teams and a tailored supply system, where retailers can also supply products at microfranchise stores.

1. ENERGY MICROFRANCHISES
TURNKEY SOLUTION FOR THE
MICROFRANCHISED RETAILERS

2. TRAININGS
Microfranchised retailers attend
trainings on products use, products
promotion, as well as on marketing
and business management (financial
planning, stock management…)

3. SUPPORT ON MARKETING AND
COMMUNICATION
A promotional package is offered to
microfranchised retailers, which
includes posters and a display
shelving. Numerous events are
organised to raise awareness on the
products, such as public shows, media
communication (radio broadcasts),
street campaigns, etc.

4. FINANCIAL FACILITIES
A consignment system is offered to
retailers: for a deposit, retailers can
pay the products only after having
resold them, which enables to
decrease the need for working capital
in the distribution chain.

5. FOLLOW UP AND SUPPLYING
Each retailer is individually
supported by the microfranchises’
teams, in order to guarantee that the
business is properly managed.
The microfranchises also offer a
tailored and flexible supply to
retailers, who can also supply at the
microfranchises’ stores.

6. THE MICROFRANCHISES ENERGY’S
TURNKEY SOLUTION