The past few years have seen the advent of several new ways to collect data from customers. As a result, data from input sources—whether user or machine generated—has exploded and provides an opportunity to uncover insights like never before. The trend of big data, coupled with the desire for companies to improve their traditional business intelligence capabilities, is driving IT organizations to seek solutions that can help improve analytics at their business. With an enterprise-class business analytics solution that provides the right level of governance and easier management IT departments can play a strategic role in nurturing natural decision making among business managers while significantly increasing the company’s competitive edge. Familiar tools and the ability to manage structured and unstructured data, both inside and outside the business, are key to strengthening the bond between the business decision makers and the IT organization and creating a truly data-driven culture.

1. Business Analytics in the Enterprise

2. The need
Tackling growth in the volume, velocity and variety of data
44% of users
(350M people)
access Facebook via
mobile devices.
Mobility
50% of
Gaming consoles are
now used an average of
70% of U.S.
1.5 hrs/wk
smartphone owners
regularly shop online
via their devices.
to connect to the
Internet.
60% of U.S.
millennials use
mobile devices to
research products.
33% of BI will
mobile data will be
audio and video
streaming by 2014.
Mobility
Cloud
Social
be consumed via
handheld devices
by 2013.
2/3 of the world's
mobile data traffic will
be video by 2016.
Big Data
1 in 4
38% of people
Facebook users
add their location
to posts
(2B/month).
recommend a brand
they “like” or follow
on a social network.
500M Tweets
are hosted on
Twitter each day.
Brands get
100M
Facebook “likes”
per day.
1.8 zettabytes of
digital data were in
use worldwide in 2011,
up 30% from 2010.
80% growth of
unstructured data is
predicted over the
next five years.

3. The business opportunity
A few ways companies are capitalizing on the influx of data

4. Our perspective
A holistic approach to business analytics
Embrace
insight naturally
Move fast.
Move first.
Accelerate
broad adoption

5. Embrace insight naturally
Are analytics a natural part of your business?

6. Move fast. Move first.
What more could your business do with the data available?
Uncover new
insights with the
world’s data

7. Accelerate broad adoption
Enabling IT to drive business forward

8. Microsoft’s solution
Move fast.
Move first.
Embrace
insight naturally
Accelerate
broad adoption

9. What will your business uncover?
Gaining competitive advantage by moving first and fast in your industry
Churn
analysis
Fraud
detection
Life sciences
research
Legal
discovery
Social network
analysis
Traffic flow
optimization
Natural resource
exploration
IT infrastructure
optimization
Weather
forecasting
Healthcare
outcomes
Advertising
analysis
Equipment
monitoring
Web app
optimization
Smart meter
monitoring

10. How to get started
Next steps
Work with Microsoft Services to quickly deploy a
business analytics solution