Business insight 2014 - Social Media Analytics, Thomas Normann-Ekegren, Microsoft Services

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Microsoft

Technologie Business Actualités & Politique

Agenda Social
media
context
Scenarios
Demo Wrapping
up

• Not only for B2C. Think P2P (People-2-People)
• Lower costs with the use of social media
• Have a clear communication strategy
• Visualize results and potential with PowerView
• Engage with us to realize social media results

Thomas Normann-Ekegren, thnorman@microsoft.com
Sebastian Brandes, sbrand@microsoft.com

• American Express OPEN
• National contest in 2011: ”Facebook
Big Break for Small Business”
• Small Business Saturday

• Weekly business magazine
published by Bloomberg
• Goals
• Results
@bwbx

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