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Segment End Users in 4 Simple StepsEssential points to land:Use a matrix to visualize your usersX-axis is about mobilityY-axis is about autonomy over applications and data on the PCStoryline:Step 1The first step in segmenting end users is to consider the level of mobility and connectivity the user has. At one end of the spectrum are users who are always connected to the corporate network and are always at a desk or workspace. On the other end are users that are highly mobile, working both online and offline, or sometimes in places that have low bandwidth. Step 2 The second step is to consider the level of autonomy the user has over applications and data on his or her PC. It’s important to realize here that we’re not talking about job autonomy, but rather autonomy over their computer environment. For example, a doctor has a great deal of job autonomy – he can write a treatment plan and prescribe medications – but he has very little autonomy over his computer environment: he cannot simply uninstall the patient records database or delete patient data. So for the purpose of this segmentation, the doctor would fall on the low end of the autonomy spectrum. Step 3 Now that the basic matrix is set up, you can begin placing user types. The most demanding type, with high mobility and high autonomy, is the mobile worker. This is the worker who is often disconnected from the corporate network due to travel, working from home, or working in locations with limited bandwidth. Often these are highly influential users in the organization, such as senior executives, or employees that are very influential for the company’s bottom line – like field sales representatives. At the other end of the spectrum are users who are always connected to the network and have very little autonomy over their computing environment. We call this worker the Task Worker, and bank tellers and call center associates fall into this category. Task workers often work with server-based applications, such as those delivered through Terminal Services (now RDS) or the Web. The Task Worker has very little need to install applications or manipulate locally-stored data. The category just to the right of the Task Worker is the Deskless Worker, who is highly mobile, but has little need for control over applications and data. This type of worker is often the retail associate, such as a clerk, a nurse who might move from patient room to patient room, or a manufacturing floor manager. These types of workers are good candidates for Web applications. The fourth group is probably the most familiar. These are the Office Workers, who are always connected yet require a high level of autonomy and control over their computing environment. Office workers need the flexibility to install applications and work with many data sources. However, this group is very broad, and they aren’t all best served by the same desktop infrastructure.