The slides used for a social media lunch and learn session at TECHEAD on Sept. 28, 2012. Short'n'snappy version of a course that, in its full form, lasts two days!
2. OK - so what IS Social Media?
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3. Why use it?
Tell your story
Create a community
Learn something
Teach something
Build something
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4. It’s all about CONTENT
Share relevance, not trivia
What story are you telling?
Build engagement: be human
Who, what, when, where, why, how
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10. what to share
ask for new ideas & feedback
share your stories (blog posts, etc.)
it is NOT all-about-you
ACT on what you hear from your
customers!
11. Rules for sharing
1. Don’t post anything you wouldn’t
want to see on the front page of the
NY Times, above the fold.
2. When in doubt, refer back to Rule 1.