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Social Media:
What are your tools
and channels?
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Your serious
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You say.
You write.
You print.
You mail.
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Industry
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letter
Magazine
PICS
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letter
PICS
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You
share.
People
use.
People
.
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letter
PICS
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PDF
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PRINT
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Specific
News-
letter
BLAH
BLAH
PICS
VIDEO
PDF
YAWN
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Shared
Content
Live!
www.
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Brochure
Magazine
Industry
Specific
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letter
BLAH
BLAH
PICS
VIDEO
PDF
YAWN
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letter
You said, she
said, he said,
and then you
all laughed!
BLAH
BLAH
PICS
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Custom
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letter
How to master
your palette?
Owned
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Audit.
Is your content sending the right
message? Is it up to date?
Can you find it with Google?
Let People Share.
Does your site have these buttons?
And this?
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letter
Magazine
YAWN
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PRINT
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Brochure
News-
letter
Magazine
Basics.
See that all the important
stuff here is correct and
linking to you.
YAWN
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One Way
&Static
PRINT
Industry
Specific
Brochure
News-
letter
Magazine
Basics.
See that all the important
stuff here is correct and
linking to you.
Right info?
Are all your employees here?
Are all your feeds linked
here?
YAWN
MAIL
One Way
&Static
PRINT
Industry
Specific
Brochure
News-
letter
Magazine
Basics.
See that all the important
stuff here is correct and
linking to you.
Right info?
Are all your employees here?
Are all your feeds linked
here?
Old is still good.
Printed material has a good
push effect and the
magazine content can
easily be transformed into
many social media formats.
PICS
VIDEO
PDF
Shared
Content
PICS
VIDEO
PDF
Shared
Content
Select and use.
Don't use them all. Pick
the ones that suit your
needs and the ones
your audience is most
familiar with.
PICS
VIDEO
PDFs
Shared
Content
Select and use.
Don't use them all. Pick
the ones that suit your
needs and the ones
your audience is most
familiar with.
Create and share.
Re-package all your
content to suit selected
services.
BLAH
BLAH
BLOGS
Live!
Industry
Specific
Custom
BLAH
BLAH
BLOGS
Live!
Industry
Specific
Custom
This is not a must.
But it really helps getting
your message through.
Ask first.
What mediums are your
audience using?
Go with those.
All aboard!
Train your staff to be
social media savvy.
Owned
One Way
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Shared
Content
Live!
www.
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Magazine
News-
letter
This could
be your
palette.
Owned
One Way
&Static
Shared
Content
Live!
www.
Intra
Magazine
News-
letter
Now link them
all together!
Owned
One Way
&Static
Shared
Content
Live!
www.
Intra
Magazine
News-
letter
Celebrate
your content.
Now link them
all together!
Owned
One Way
&Static
Shared
Content
Live!
www.
Intra
Magazine
News-
letter
Celebrate
your content.
Ask people to join
the discussion.
Now link them
all together!
Owned
One Way
&Static
Shared
Content
Live!
www.
Intra
Magazine
News-
letter
Celebrate
your content.
Ask people to join
the discussion.
Link, link, link.
Link, link, link.
Now link them
all together!
Owned
One Way
&Static
Shared
Content
Live!
www.
Intra
Magazine
News-
letter
Celebrate
your content.
Ask people to join
the discussion.
Link, link, link.
Link, link, link.
Remember
to show it all
here aswell.
Now link them
all together!
Case:
Owned
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