How can you make money by giving things away for free? This is the theory.

1. WWW.STRATEGY of G I V I N G . C O M
How
FREE
TURNS INTO
PROFIT
B Y M I I K K A L E I N O N E N

2. WWW.STRATEGY of G I V I N G . C O M
To understand free,
you have to understand
the basic principles
of giving.

3. WWW.STRATEGY of G I V I N G . C O M

4. WWW.STRATEGY of G I V I N G . C O M
Giver Receiver

5. WWW.STRATEGY of G I V I N G . C O M

6. WWW.STRATEGY of G I V I N G . C O M
Giving
is divided in two
consecutive
processes.

7. WWW.STRATEGY of G I V I N G . C O M
GIVING
PROCESS

8. WWW.STRATEGY of G I V I N G . C O M
GIVING
PROCESS
REDEMPTION
PROCESS

9. WWW.STRATEGY of G I V I N G . C O M
Both of which can
be further divided
into two parts.

10. WWW.STRATEGY of G I V I N G . C O M
The first part in giving
is the most distinct and the
most visible. At the same
time, it is the hardest.

11. WWW.STRATEGY of G I V I N G . C O M
Giving process is
only actualized
when the receiver
accepts it.

12. WWW.STRATEGY of G I V I N G . C O M
Receiving a gift always
triggers a motion
in the receiver that ignites
the redemption process.

13. WWW.STRATEGY of G I V I N G . C O M
Giver needs to be ready
to receive and utilize
the surfaced motion,
whatever its form.

14. WWW.STRATEGY of G I V I N G . C O M
Okay...

15. WWW.STRATEGY of G I V I N G . C O M
How does
this turn into
profit?

16. WWW.STRATEGY of G I V I N G . C O M

17. WWW.STRATEGY of G I V I N G . C O M
The gift has to be
cost efficient to produce
and to deliver.

18. WWW.STRATEGY of G I V I N G . C O M
The gift has to be
something the receiver
finds valuable.

19. WWW.STRATEGY of G I V I N G . C O M
The generated motion
has to be something that
comes naturally from
the receiver.

20. WWW.STRATEGY of G I V I N G . C O M
The generated motion
has to be valuable for
the original giver.

21. WWW.STRATEGY of G I V I N G . C O M
This is how free
turns into profit.

22. WWW.STRATEGY of G I V I N G . C O M
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WWW .STRATEGY of GIV I NG.CO M