Contenu connexe Plus de Miikka Leinonen (20) How to use giving to make profit?1. SoG
WWW.STRATEGY of G I V I N G . C O M
GIVING
as a
STRATEGIC
TOOL
B Y M I I K K A L E I N O N E N 2. SoG
WWW.STRATEGY of G I V I N G . C O M
Giving
initiates
a
movement.
A
company
that
has
generated
movement
in
the
recipients
can
then
direct
this
energy. 3. SoG
WWW.STRATEGY of G I V I N G . C O M
A
company
that
gives
can
quite
literally
get
the
world’s
resources
to
work
for
its
benefit. 4. SoG
WWW.STRATEGY of G I V I N G . C O M
BUT WHAT IS
GIVING? 8. WWW.STRATEGY of G I V I N G . C O M
Giving
is
divided
in
two
consecutive
processes. 10. WWW.STRATEGY of G I V I N G . C O M
GIVING
PROCESS
REDEMPTION
PROCESS 11. WWW.STRATEGY of G I V I N G . C O M
Both
of
which
can
be
further
divided
into
two
parts. 12. WWW.STRATEGY of G I V I N G . C O M
The
first
part
in
giving
is
the
most
distinct
and
the
most
visible.
At
the
same
time,
it
is
the
hardest. 13. WWW.STRATEGY of G I V I N G . C O M
Giving
process
is
only
actualized
when
the
receiver
accepts
it. 14. WWW.STRATEGY of G I V I N G . C O M
Receiving
a
gift
always
triggers
a
motion
in
the
receiver
that
ignites
the
redemption
process. 15. WWW.STRATEGY of G I V I N G . C O M
Giver
needs
to
be
ready
to
receive
and
utilize
the
surfaced
motion,
whatever
its
form. 16. SoG
WWW.STRATEGY of G I V I N G . C O M
How
can
this
be
turned
into
a
strategy? 19. WWW.STRATEGY of G I V I N G . C O M
How
are
we
hoping
to
change
the
thinking
or
behavior
of
the
receiver?
Y 20. WWW.STRATEGY of G I V I N G . C O M
What
does
the Z
receiver
want? 21. WWW.STRATEGY of G I V I N G . C O M
X
What
do
we
need
to
give
to
get
the
results
we
are
looking
for? 24. WWW.STRATEGY of G I V I N G . C O M
The
motion
generated
in
the
receiver 25. WWW.STRATEGY of G I V I N G . C O M
The
needs
of The
motion
generated
the
receiver in
the
receiver 26. WWW.STRATEGY of G I V I N G . C O M
The
given The
needs
of The
motion
generated
object the
receiver in
the
receiver 27. WWW.STRATEGY of G I V I N G . C O M
DOWNLOAD
THE FREE BOOK:
WWW.STRATE GY of GI V I NG.C OM