4. Crayon Global Business Footprint
Our objective is to serve our clients where ever in the world they are based
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USA
• Crayon US
Nordics
• Crayon Norway
• Crayon Iceland
• Crayon Sweden
South East Asia
• Crayon Singapore
• Crayon Malaysia
• Crayon Philippines
• Crayon Indonesia
Southern
Europe
• Crayon France
• Crayon Spain
• Crayon Portugal
Middle East
• Crayon Arabia
(Saudi Arabia)
• Crayon UAE
India
• Crayon India
• Kryptos Networks
• SARC countries
Mid Europe
• Crayon UK
• FAST (UK)
• Crayon Austria
• Crayon Germany
• Crayon Netherlands
• Crayon Switzerland
Global Reach
Crayon covers more than 76%
of the addressable market
globally
• Crayon Denmark
• Crayon Finland
5. Our Mission
“Where there is
not a vision there is
no hope”
George Washington Carver
Crayon’s mission is to support our clients by
optimizing their ROI from complex technology
Global leader in SAM, Cloud
& Volume Licensing and
associated consulting
services
Unique methodology
to deliver on our mission
We optimize our client’s
technology estate within
the hybrid cloud world
An experienced advisor
with a proven track
record
6. SAM First, Cloud First - Strategy
SAM is the ideal foundation for intelligent ITOptimization &
cloud technology adoption
7. Current Biggest Customer Drivers of SAM Adoption
Cost reduction &
risk mitigation1
Improved
governance &
procurement
2 Drive software
ROI and OPEX3 Improved Security4
Drive Cost Savings
Mitigate Risk of Software
Publisher Audit
Improved Governance36%
40%
42%
Our core business focus is aligned with our clients challenges in ITAM
8. Business case: Why go with SAM?
So Why should you think SAM:
• Cut down unnecessary SW costs
• Better SW planning and requirement scoping
• Mitigate of Audit and Security risk’s
• Better Governance: visibility, budgeting, cost
allocation
• Better Change Management & software
utilization
9. 40%
45%
50%
55%
60%
65%
70%
75%
2009 2010 2011 2012 2013
Percentage of respondet Audits
Source: Gartner (September 2014)
"Audits are not about agreement with
terms, but How much you are spending.
That's the ugly truth" ~ Stuart Buchanan
11. Known Challenges
• The Knowledge of ”own” IT infrastructure
• What is the actual amount of devices
• Network challenges: subnets, firewalls and the protection levels
• Dedicated vs. Shared environments
• What virtual environments are in use and what are accessible
• Not standardized data source configurations
• The influence of Service provider(s)
• Commitment to the start-up project
• Commitment to continuous service
• Contract vs. SLAs
• Allowing the access to all necessary data sources
• Adequate understanding for the needed actions
• Security issues and byrocracy needed for it
• What is the SLA, response times, ticketing systems
• Byrocracy for port openings and user accounts (how long it takes…)
• Granting glogal scanning for the SAM tool & service
• Disperse license information
• Collecting the decentralized purhase information
12. What SAM is and what it’s Not?
SAM is not just about audits
SAM is not just tools
SAM is not just an IT problem
SAM is not just about a single
process
There is no quick fix or silver
bullet solution for SAM
The Right people and Right
approach to Change Management
Maximizes software ROI and
infrastructure functions
Better Security and
standardization
Problem solver
Cost saver
