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How Facebook fits in the Hamilton County JFS communication strategy

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Mike Boehmer
Mike Boehmer

This presentation was given at a PRSA luncheon. It was preceeded with an excellent overview about Facebook by Daniel Lally.

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An important part of our social media strategy MikeBoehmer57.wordpress.com
Component of PR Strategy ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],MikeBoehmer57.wordpress.com
Social Media Tactics ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],MikeBoehmer57.wordpress.com
Fundamentals ,[object Object],[object Object],[object Object],[object Object],[object Object],MikeBoehmer57.wordpress.com
Waiting room traffic MikeBoehmer57.wordpress.com
Target audiences ,[object Object],[object Object],[object Object],[object Object],[object Object],MikeBoehmer57.wordpress.com
Action steps ,[object Object],[object Object],[object Object],[object Object],MikeBoehmer57.wordpress.com
Fan page vs. Group ,[object Object],[object Object],MikeBoehmer57.wordpress.com
Fan page -- 180 MikeBoehmer57.wordpress.com Status updates Links to articles, videos, blog posts, podcasts,photos… Events
Events MikeBoehmer57.wordpress.com
Notes (Blog posts) MikeBoehmer57.wordpress.com
Videos MikeBoehmer57.wordpress.com
Group -- 94 MikeBoehmer57.wordpress.com
Building fan base/Guerilla ,[object Object],[object Object],[object Object],MikeBoehmer57.wordpress.com ,[object Object]
Building fan base/advertising MikeBoehmer57.wordpress.com
Overlaps with personal MikeBoehmer57.wordpress.com
Lessons learned ,[object Object],[object Object],[object Object],[object Object],[object Object],MikeBoehmer57.wordpress.com
Evaluation ,[object Object],[object Object],[object Object],[object Object],MikeBoehmer57.wordpress.com
Evaluate/Measure ,[object Object],MikeBoehmer57.wordpress.com
Resources ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],MikeBoehmer57.wordpress.com

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How Facebook fits in the Hamilton County JFS communication strategy