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Free tips march 2013 staffing deck
- 1. 1Recruiting Solutions Agency Recruiting Fundamentals: Tips for Hiring the Best with LinkedIn Recruiting Solutions
- 3. What you will learn to do on LinkedIn today Free Strategies for Follower Ecosystem 3
- 4. Build a community: Engage, analyze, optimize 4 Analyze & Optimize Engage Followers: Post Updates Build Community: Acquire Followers Establish Presence: Develop Branding Assets xyzCo xyzCo Ed Franklin Grow Your Career by Following: XYZ.CO Cecile, get the latest on XYZ.CO Jobs, News & more! XYZ.CO Grow Your Career by Following: XYZ.CO Cecile, get the latest on XYZ.CO Jobs, News & more! XYZ.CO
- 5. ©2012 LinkedIn Corporation. All Rights Reserved. 5 Members are more engaged with the companies they follow on LinkedIn… 78% More likely to accept Recruiter InMail 6x More likely to view LinkedIn Career Page Source: Internal LinkedIn Data – August 2012
- 6. ©2012 LinkedIn Corporation. All Rights Reserved. 6
- 7. ©2012 LinkedIn Corporation. All Rights Reserved. 7 I DON'T want marketing spam, I do want news stories, product reviews, people I know leaving or starting there. I want to know when a company launches a new product. I want any financial announcements from a company. In your own words, please describe the kinds of company updates that you would be most interested in receiving. Updates that include large strategic & people shifts in the company. New product launches, discoveries of new technologies / partners with technologies. Large, unexpected financial changes. High profile talks by key leaders, i.e. CEO, President, CFO, CMO's etc. I like to stay in touch with the industry. New tips- tricks, and people moving around. Source: Survey of 320 active LinkedIn members in the US and Canada (fielded 10/3/2011)
- 8. ©2012 LinkedIn Corporation. All Rights Reserved. 8 Members are interested in career opportunities from the companies they follow 8 Information members want to receive1 61% 68% 71% New project or initiative Relevant news articles and insights New job openings at the company Source: Survey of 3 active LinkedIn members in the US and Canada (fielded 10/3/2011) Base: Respondents who said they would follow at least 1 company (n = 320) & were interested in receiving this specific update
- 9. Build a Successful Social Media Platform 9
- 10. Career Pages Grow your followers organically on LinkedIn.com 10 LinkedIn Homepage Company Pages
- 11. 11 People Researching your Employees per month People researching your Company per month People currently following your Company Organic Traffic – - InMails, Telephone Calls, Emails, Meetings How People Engage with your Agency
- 12. Find Content 12
- 13. Find Content – LinkedIn Today 13
- 14. Find Content – Skills & Expertise 14 http://www.linkedin.com/skills.
- 15. Share Content 15
- 16. ©2012 LinkedIn Corporation. All Rights Reserved. 16 50 characters or less drives 28% higher engagement Less is More Best Practices Think in thirds Keep it brief Ask questions Time your posts Post frequently Make it relevant
- 17. Targeted Company Status Updates 17
- 18. Employees’ Personal Status Updates 18
- 19. Stand Out 19
- 20. Company Overview Page 20 Your company’s brand: Add a logo and banner image Fill in the details Company description Point out Company Specialties Differentiate from your competition Designate Page Admins for company status updates
- 21. Company Products / Services Page 21 Your company’s brand: Add multiple audiences Describe services for clients and candidates Ask for recommendations Add a video Add banner images Differentiate from your competition
- 22. Your Employees’ Profiles 22 Your personal professional brand: Add a picture Don’t copy / paste your resume Write a personal tagline Write your elevator pitch Point out your skills Distinguish yourself from the crowd Ask for recommendations Own your public profile’s URL
- 27. Insightful Reports from your Company page Tools Tab 27
- 28. Insightful Reports from a LinkedIn Representative 28
- 29. Build a community: Engage, analyze, optimize 29 Analyze & Optimize Engage Followers: Post Updates Build Community: Acquire Followers Establish Presence: Develop branding assets xyzCo xyzCo Ed Franklin Grow Your Career by Following: XYZ.CO Cecile, get the latest on XYZ.CO Jobs, News & more! XYZ.CO Grow Your Career by Following: XYZ.CO Cecile, get the latest on XYZ.CO Jobs, News & more! XYZ.CO
- 31. Potential Client or Candidate 31 Warm up, Engage, Call to Action
- 33. 33 Thank you!
Notes de l'éditeur
- Welcome and thank you for joining us!Our goal today is to share with you some of our best strategies and tips for getting the most out of LinkedIn—to be more effective as a staffing leader and to hire the best talent for your clients. You should walk away from this webcast with concrete ideas that you can apply to your organization’s recruiting activities, immediately. One housekeeping note: You’re all on mute by default, so use the chat box for questions and send to “all panelists”
- Talent is THE driving force for success and economic opportunity; that holds true for both individual professionals and the companies they work for. At our core, LinkedIn is in the business of connecting talent with opportunity at massive scale. We are able to do this in an unprecedented way due to the convergence of two unique trends:Scalable infrastructure that connects hundreds of millions of people in milliseconds, andExtraordinary shifts in online behavior related to the way people represent their identities, build their networks and share information and knowledge. This is fundamentally changing the world in the way we live, play, and, of course, work. And that’s where LinkedIn is focused: on fundamentally transforming the way the world works.
- A secondmeasure of marketingis how your employees are connected on LinkedIn and what is the reach of your employee’s networks i.e.: do they have robust connection density, are people outside your organization viewing their profilesand are they sharing insights, who they are connected to. This slide shows your company’s employees are connected and generating interest.Better connected employees provide:1. Increased flow of knowledge and have closer relationships;2. Allow for faster access to valuable contacts for business development or talent pipelining3. Greater employee collaboration for projects, expertise and navigating your own organization4. And of course greater reach as brand ambassadors for your organization
- Talent is THE driving force for success and economic opportunity; that holds true for both individual professionals and the companies they work for. At our core, LinkedIn is in the business of connecting talent with opportunity at massive scale. We are able to do this in an unprecedented way due to the convergence of two unique trends:Scalable infrastructure that connects hundreds of millions of people in milliseconds, andExtraordinary shifts in online behavior related to the way people represent their identities, build their networks and share information and knowledge. This is fundamentally changing the world in the way we live, play, and, of course, work. And that’s where LinkedIn is focused: on fundamentally transforming the way the world works.