4. words
As a Copywriter, you can use MIKE
to write brochures, websites, blogs,
direct mail, letters, and speeches.
In fact, anything that involves words
really. People have been using
MIKE to do this since 1990.
5. Some people think that
they can write that stuff
themselves, rather than
using MIKE.
Oops.
6. DIY
Poorly written
copy creates a bad
impression because
it makes brands sound
sloppy or even worse,
a bit thick. Just because
someone is a good talker,
presenter or they’ve got
an A* in GCSE English
doesn’t necessarily
mean they can
write well.
8. Us s
eM lm
to th IK
E viral fi
ink ds.
up d TV a
an
creative concepts MIKE has been
s, used to
e ss ad create
for pr s,
o ster ad c
amp
or p s, for aign
ou tdo ial ove s
m erc s 20 r
c om ad ye
io e ar
r ad lin s.
on
10. E W
N Use MIKE to create a
new look and feel for
your company; to help
name new products, or
simply create a distinctive
tone of voice for all your
communications.
