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Mobile Apps for Conferences, Meetings, & Events




                          Powered by




Keep Event Attendees Engaged
 with Interactive Mobile Apps
   Mike Haldas, Co-Founder & Managing Partner
     mike@appburst.com
     Twitter @haldas


   Mark Golden, VP Business Development
     mark.golden@appburst.com
   AppBurst started in 2008 by Mike Haldas & Rob Cartagine

   Vision to create a platform for rapid development of business
    related mobile apps (iPhone, iPad, Android, Web Apps)

   Built first event app for iPhone in 2009 for the Cardiovascular
    Research Foundation

   Enhanced platform specifically for the Event industry and
    launched our Apps4Events product in 2010

   Successfully launched apps for over 100 events apps on our
    platform
   Company founders are US
    military veterans

   All software development is
    done in the USA

   All UI design is done in the
    USA

   All customer service is done in
    the USA

   We are 100% Made in America!
   IACC event attendees
    can access content
    using the mobile
    device of their choice

   Native iOS App
    iPhone & iPad format
   Native Android App
   Mobile Website

   Make it easy for your
    users to find the app
                             iaccmobile.com
   Session Schedule
   Create Your Schedule
   Calendar Reminders
   Take Notes
   See Attendee List
   Conference Center
    Map
   City Guide
 Flexible data integration
  options
 On demand / real time
  data updates
 We can integrate with
  any data source
 AppBurst CMS /
  Dashboard
 Real time push
  messages
 Keep integration as
  convenient as possible
 Mobile CMS for Event
  Apps
 Update content without
  updating apps in app
  stores
 Content is pushed out on
  demand
 Last minute changes are
  a snap
 Custom app icon & loading
  screens
 Custom secondary loading
  screens and/or welcome
  video
 Your brand’s colors
 Your choice of navigation
  icons
 Your choice of structure and
  relationships
 Your design team can work
  with ours or we can take
  care of everything
   Thinking through all of the
    content that you want in your
    app and where that content
    currently exists
   Mobile app platform provides
    the best framework for
    displaying your content on
    mobile devices
   Balancing HTML5 and native
    iOS & Android SDK elements
   Examples - PDF viewer module
    enables better user experience
    than simply linking to a PDF in a
    browser
   Not just a link to a
    PDF file

   Interactive -pinch to
    zoom, vendor booths

   Sponsorship
    opportunities

   No area too big to
    map!

   Map an entire
    property!

   Largest map created
    so far is 36 miles
    square x 3!
   Built in social
    sharing

   Enable sharing in
    any section of the
    app

   Share via email,
    twitter, and
    Facebook

   Social campaigns -
    #hashtags,
    Facebook giveaways
   Bookmark event
    sessions & speakers
    to create your own
    personal program

   What else can be
    bookmarked that
    applies to conference
    centers? Favorite
    events, restaurants,
    food menu items,
    endless possibilities
   Take notes per
    session,
    exhibitor,
    speaker

   Free form

   Share notes via
    email
Keep Conference Attendees Engaged with Interactive Mobile Apps for Events
   Track every click,
    sessions per day, average
    session per user, user
    retention, etc.

   Analytics a few hours
    behind real-time

   Track campaigns / goals

   Set report access for
    multiple organizers,
    exhibitors, sponsors, etc.

   Daily app download
    report via sent email
   Sponsor directory in the app is one option
   Rotating banner is another option
   We can also position multiple sponsors on banner
   Displayed when user taps on multi-sponsor banner
   Sponsors not limited to web pages. Endless possibilities!
   Feature sponsors in exhibitor map
   User can request more info from map
 Apps can support multiple languages

 Users can select their language in app settings

 Give international clients information in their
  language
 What does the conference center currently do to keep attendees engaged now ?
  Can this process be mobilized?

 Conference centers always have an upcoming events to talk about and promote.
  We already support multi-event apps!

 Promote the property, not just the event with interactive maps. We have an
  outstanding interactive map engine.

 What other content is available? Articles, Videos, Food Menus, Entertainment,
  Services, Property Map.

 Are there any tools or widgets in place now to make mobile friendly? Hotel
  registration, restaurant reservations, room service ordering

 Content, Content, Content! You already have most of the content!
 What is the value of an app download?

 What does your marketing department spend on PPC and SEO?

 Our most successful app has over 2 million downloads in an industry that
  averages $6.50 per PPC

 An app download is at least a valuable as a click.

 I think it is way better. Mobile users want to use apps and keep them
  installed for years (if you motivate them).

 $6.50 x 2 million = $13,000,000

 Apple App store and Google Play store are content distribution for you!
 Mobile is part of an overall marketing strategy, not an after thought or checkbox on
  a feature list.

 Mobile strategy needs to be thought out and integrated within your organization.
  We can help you strategize and we can implement in bite sized pieces if needed.

 Build it and they will come. NOT!

 Cross-promote it, feed it fresh content, and they will definitely come!

 QR codes at events, promote download on website, newsletters, blogs, articles,
  interaction.

 Leverage all of the ways you currently promote events and conference centers to
  promote your app.

 Do everything that you do on your website (and more) in your app.
 Company Website: www.AppBurst.com
 Events Website: www.AppsforEvents.com
 Email: mike@appburst.com
 Twitter: @appburst and @haldas


 To schedule demos and get a list if the latest
 event apps powered by AppBurst, please contact
 Mark Golden – VP Business Development.
  ▪ Email: mark.golden@appburst.com

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Keep Conference Attendees Engaged with Interactive Mobile Apps for Events

  • 1. Mobile Apps for Conferences, Meetings, & Events Powered by Keep Event Attendees Engaged with Interactive Mobile Apps
  • 2. Mike Haldas, Co-Founder & Managing Partner  mike@appburst.com  Twitter @haldas  Mark Golden, VP Business Development  mark.golden@appburst.com
  • 3. AppBurst started in 2008 by Mike Haldas & Rob Cartagine  Vision to create a platform for rapid development of business related mobile apps (iPhone, iPad, Android, Web Apps)  Built first event app for iPhone in 2009 for the Cardiovascular Research Foundation  Enhanced platform specifically for the Event industry and launched our Apps4Events product in 2010  Successfully launched apps for over 100 events apps on our platform
  • 4. Company founders are US military veterans  All software development is done in the USA  All UI design is done in the USA  All customer service is done in the USA  We are 100% Made in America!
  • 5. IACC event attendees can access content using the mobile device of their choice  Native iOS App iPhone & iPad format  Native Android App  Mobile Website  Make it easy for your users to find the app iaccmobile.com
  • 6. Session Schedule  Create Your Schedule  Calendar Reminders  Take Notes  See Attendee List  Conference Center Map  City Guide
  • 7.  Flexible data integration options  On demand / real time data updates  We can integrate with any data source  AppBurst CMS / Dashboard  Real time push messages  Keep integration as convenient as possible
  • 8.  Mobile CMS for Event Apps  Update content without updating apps in app stores  Content is pushed out on demand  Last minute changes are a snap
  • 9.  Custom app icon & loading screens  Custom secondary loading screens and/or welcome video  Your brand’s colors  Your choice of navigation icons  Your choice of structure and relationships  Your design team can work with ours or we can take care of everything
  • 10. Thinking through all of the content that you want in your app and where that content currently exists  Mobile app platform provides the best framework for displaying your content on mobile devices  Balancing HTML5 and native iOS & Android SDK elements  Examples - PDF viewer module enables better user experience than simply linking to a PDF in a browser
  • 11. Not just a link to a PDF file  Interactive -pinch to zoom, vendor booths  Sponsorship opportunities  No area too big to map!  Map an entire property!  Largest map created so far is 36 miles square x 3!
  • 12. Built in social sharing  Enable sharing in any section of the app  Share via email, twitter, and Facebook  Social campaigns - #hashtags, Facebook giveaways
  • 13. Bookmark event sessions & speakers to create your own personal program  What else can be bookmarked that applies to conference centers? Favorite events, restaurants, food menu items, endless possibilities
  • 14. Take notes per session, exhibitor, speaker  Free form  Share notes via email
  • 16. Track every click, sessions per day, average session per user, user retention, etc.  Analytics a few hours behind real-time  Track campaigns / goals  Set report access for multiple organizers, exhibitors, sponsors, etc.  Daily app download report via sent email
  • 17. Sponsor directory in the app is one option
  • 18. Rotating banner is another option
  • 19. We can also position multiple sponsors on banner
  • 20. Displayed when user taps on multi-sponsor banner
  • 21. Sponsors not limited to web pages. Endless possibilities!
  • 22. Feature sponsors in exhibitor map
  • 23. User can request more info from map
  • 24.  Apps can support multiple languages  Users can select their language in app settings  Give international clients information in their language
  • 25.  What does the conference center currently do to keep attendees engaged now ? Can this process be mobilized?  Conference centers always have an upcoming events to talk about and promote. We already support multi-event apps!  Promote the property, not just the event with interactive maps. We have an outstanding interactive map engine.  What other content is available? Articles, Videos, Food Menus, Entertainment, Services, Property Map.  Are there any tools or widgets in place now to make mobile friendly? Hotel registration, restaurant reservations, room service ordering  Content, Content, Content! You already have most of the content!
  • 26.  What is the value of an app download?  What does your marketing department spend on PPC and SEO?  Our most successful app has over 2 million downloads in an industry that averages $6.50 per PPC  An app download is at least a valuable as a click.  I think it is way better. Mobile users want to use apps and keep them installed for years (if you motivate them).  $6.50 x 2 million = $13,000,000  Apple App store and Google Play store are content distribution for you!
  • 27.  Mobile is part of an overall marketing strategy, not an after thought or checkbox on a feature list.  Mobile strategy needs to be thought out and integrated within your organization. We can help you strategize and we can implement in bite sized pieces if needed.  Build it and they will come. NOT!  Cross-promote it, feed it fresh content, and they will definitely come!  QR codes at events, promote download on website, newsletters, blogs, articles, interaction.  Leverage all of the ways you currently promote events and conference centers to promote your app.  Do everything that you do on your website (and more) in your app.
  • 28.  Company Website: www.AppBurst.com  Events Website: www.AppsforEvents.com  Email: mike@appburst.com  Twitter: @appburst and @haldas  To schedule demos and get a list if the latest event apps powered by AppBurst, please contact Mark Golden – VP Business Development. ▪ Email: mark.golden@appburst.com