The document provides an introduction to social media, cloud storage, and online resources for beginners. It discusses how social media allows for conversations and sharing of knowledge. Examples of popular social media platforms like Facebook, Twitter, and blogs are described. The document also outlines various cloud storage options for saving bookmarks, documents, photos, music and sharing access online. It emphasizes that many of these tools can be used socially to collaborate with other users.
1. Social Media,
Cloud storage,
and the interwebz
for beginners
Prepared by Mike K Smith
Wednesday, 27 April 2011
2. “Social”?
Things Things
you I
like like
Conversation
starters
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3. “Social”?
Things Things
you I
like like
Discovery
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4. “Social”?
Things Things
you I
know know
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5. “Social”?
Things Things
you I
know know
Research
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6. Cool things happen
when we start
conversations and
share what we know...
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7. ...even better stuff
happens when we can
benefit from each
other’s knowledge.
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8. Used to be we got our
news, reviews, information
from newspapers, TV,
Radio...
“Traditional” media
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9. Now we can get just as
much (perhaps more)
from the internet.
FASTER.
“Let me Google that for you...”
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10. The online world is
now HUGE...
500 MILLION Facebook users (US population = 300M)
156 Million on Twitter
4 BILLION photos hosted on Flickr
95% of companies use LinkedIn to find employees
78% if people trust recommendations of other consumers
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11. Previously: How did
you know if a book,
film, CD, hotel, car,
household appliance
was any good?
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12. Now: Online reviews
exist for pretty much
ANYTHING.
Amazon, Tripadvisor, WhatCar,
WhatHifi, TrustedReviews, etc.
User contributed reviews.
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13. Social media gives YOU
a voice to recommend,
review, criticise,
complain.
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19. OK. I’m convinced.
Let’s get started.
Woah... wait a second.
WHAT do you want to talk about?
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20. Specialist or generalist?
Concentrate on one topic / theme?
Talk about everything / anything?
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21. Be real.
Talk about things you care about.
Share information.
Write a diary.
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22. Broadcast or
Conversation?
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23. Do I allow comments?
No comments = Broadcast
Comments = Conversation
Comments can be troublesome...
Can lead to editorial decisions.
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24. OK... I want a blog!
Gimme!
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25. Website host
OR install on your own website.
Rich feature set.
Large user group.
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26. Website host.
REALLY simple to use.
(You now how to email stuff, right?)
Formats content to look great:
Text, Pictures,Video, Links, Documents.
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27. “micro-blogging”
“Follow” people who are interesting
They don’t have to follow back
Broadcast AND conversational
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28. Broadcast...
Companies letting
people know what
they’re doing.
Not much
conversation
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29. Conversation...
@username
alerts the other
person that you
have mentioned
them.
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30. RT = Retweet
Pass on somebody else’s
comment to your followers.
#hashtag = searchable string for topics
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31. Mixture
Very effective for
engaging with
listeners
Growing business
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32. SPAM!
Twitter also suffers
from spam.
You can block
accounts and
report if necessary.
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33. Getting Started...
“Follow” people who are interesting
Watch intially (lurk!)
Engage in conversation
Be interesting!
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34. For the love of all that is Holy...
DON’T spend your time trying to get celebrities
to follow you or mention you...
It’s REALLY dull.
You’re MUCH more interesting than that.
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35. The Twitter network
People People
you You who
follow follow
you
Hence the RT.
Share what you like with others.
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36. Twitter as filter / finder
I LOVE music & films
People I follow recommend
music / films / books / YouTube clips / anything.
I can then follow up and have a listen.
DISCOVERY...
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37. Twitter as filter / finder
Many people use Twitter for quick answers:
Where can I get Vegan food near Leicester Sq.?
Booking house concerts in US May - June.
How do I archive email on an iPad?
What’s the best Twitter client for Android?
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38. scrapbook for/of friends
“Friends” mutually agree to follow each other.
Share as much or as little as you like.
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39. Facebook as a business...
Facebook can store and share a LOT of information about
who you are, what you like, contact details etc.
CONSIDER how much you want to share.
Examine your account Privacy settings carefully.
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40. For me: Facebook is for friends only
People I know and trust.
NOTHING is shared outside this group.
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41. “Professional Facebook”
Professional contacts
Professional interest groups
(Pharmacometrics, ACOP, PAGE, R Users)
Online “CV”
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42. You as a professional
What are you interested in?
What are your specialisms?
What can you offer others?
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43. Look beyond the networking...
Contribute to discussions
Share information
Advertise what you do, and show how you do it.
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54. Tags are useful to
categorise stuff
Bookmarks, blog entries, photos, music,...
Makes it easier to filter content
Share only a specific kind of content.
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74. Advice for getting started:
Listen
Engage
Be Real
Be Respectful
Have Fun
Courtesy of Espresso: http://www.slideshare.net/mzkagan/what-the-fk-is-social-media-now-4747637
Wednesday, 27 April 2011