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Social Media,
                            Cloud storage,
                           and the interwebz
                             for beginners
                              Prepared by Mike K Smith



Wednesday, 27 April 2011
“Social”?

                           Things         Things
                            you              I
                            like           like

                               Conversation
                                 starters


Wednesday, 27 April 2011
“Social”?

                           Things       Things
                            you            I
                            like         like

                                Discovery



Wednesday, 27 April 2011
“Social”?

                           Things   Things
                            you       I
                           know     know




Wednesday, 27 April 2011
“Social”?

                           Things      Things
                            you          I
                           know        know

                                Research



Wednesday, 27 April 2011
Cool things happen
                         when we start
                       conversations and
                     share what we know...

Wednesday, 27 April 2011
...even better stuff
                      happens when we can
                        benefit from each
                       other’s knowledge.

Wednesday, 27 April 2011
Used to be we got our
         news, reviews, information
           from newspapers, TV,
                  Radio...
                           “Traditional” media




Wednesday, 27 April 2011
Now we can get just as
                  much (perhaps more)
                    from the internet.
                        FASTER.
                           “Let me Google that for you...”




Wednesday, 27 April 2011
The online world is
                             now HUGE...
              500 MILLION Facebook users (US population = 300M)
                               156 Million on Twitter
                        4 BILLION photos hosted on Flickr
                95% of companies use LinkedIn to find employees
             78% if people trust recommendations of other consumers



Wednesday, 27 April 2011
Previously: How did
                           you know if a book,
                            film, CD, hotel, car,
                           household appliance
                              was any good?

Wednesday, 27 April 2011
Now: Online reviews
                           exist for pretty much
                               ANYTHING.
                               Amazon, Tripadvisor, WhatCar,
                               WhatHifi, TrustedReviews, etc.
                               User contributed reviews.


Wednesday, 27 April 2011
Social media gives YOU
                  a voice to recommend,
                      review, criticise,
                         complain.


Wednesday, 27 April 2011
Wednesday, 27 April 2011
Knowledge is
                           now social...



Wednesday, 27 April 2011
Remember these?




Wednesday, 27 April 2011
Now this:




Wednesday, 27 April 2011
OK. I’m convinced.
                            Let’s get started.



Wednesday, 27 April 2011
OK. I’m convinced.
                            Let’s get started.
                               Woah... wait a second.
                            WHAT do you want to talk about?




Wednesday, 27 April 2011
Specialist or generalist?
                           Concentrate on one topic / theme?

                            Talk about everything / anything?




Wednesday, 27 April 2011
Be real.
                           Talk about things you care about.

                                  Share information.

                                    Write a diary.




Wednesday, 27 April 2011
Broadcast or
                           Conversation?



Wednesday, 27 April 2011
Do I allow comments?
                             No comments = Broadcast
                             Comments = Conversation

                           Comments can be troublesome...
                            Can lead to editorial decisions.



Wednesday, 27 April 2011
OK... I want a blog!
                                   Gimme!




Wednesday, 27 April 2011
Website host
                           OR install on your own website.

                                  Rich feature set.

                                  Large user group.



Wednesday, 27 April 2011
Website host.

                                  REALLY simple to use.
                            (You now how to email stuff, right?)

                               Formats content to look great:
                           Text, Pictures,Video, Links, Documents.

Wednesday, 27 April 2011
“micro-blogging”
                           “Follow” people who are interesting

                             They don’t have to follow back

                             Broadcast AND conversational


Wednesday, 27 April 2011
Broadcast...

                           Companies letting
                           people know what
                             they’re doing.

                              Not much
                             conversation


Wednesday, 27 April 2011
Conversation...

                             @username
                           alerts the other
                           person that you
                           have mentioned
                                them.




Wednesday, 27 April 2011
RT = Retweet
                                 Pass on somebody else’s
                               comment to your followers.
                           #hashtag = searchable string for topics


Wednesday, 27 April 2011
Mixture

                           Very effective for
                            engaging with
                               listeners

                           Growing business




Wednesday, 27 April 2011
SPAM!

                           Twitter also suffers
                               from spam.

                             You can block
                              accounts and
                           report if necessary.




Wednesday, 27 April 2011
Getting Started...
                           “Follow” people who are interesting

                                  Watch intially (lurk!)

                                 Engage in conversation

                                     Be interesting!

Wednesday, 27 April 2011
For the love of all that is Holy...
              DON’T spend your time trying to get celebrities
                    to follow you or mention you...

                                     It’s REALLY dull.
                           You’re MUCH more interesting than that.



Wednesday, 27 April 2011
The Twitter network

                                People   People
                                 you You  who
                                follow   follow
                                          you



                                      Hence the RT.
                              Share what you like with others.
Wednesday, 27 April 2011
Twitter as filter / finder
                                        I LOVE music & films

                                     People I follow recommend
                           music / films / books / YouTube clips / anything.

                               I can then follow up and have a listen.

                                           DISCOVERY...




Wednesday, 27 April 2011
Twitter as filter / finder
                            Many people use Twitter for quick answers:

                           Where can I get Vegan food near Leicester Sq.?

                             Booking house concerts in US May - June.

                                How do I archive email on an iPad?

                             What’s the best Twitter client for Android?



Wednesday, 27 April 2011
scrapbook for/of friends
                  “Friends” mutually agree to follow each other.

                           Share as much or as little as you like.



Wednesday, 27 April 2011
Facebook as a business...
 Facebook can store and share a LOT of information about
      who you are, what you like, contact details etc.

                  CONSIDER how much you want to share.
                Examine your account Privacy settings carefully.


Wednesday, 27 April 2011
For me: Facebook is for friends only
                                  People I know and trust.

                           NOTHING is shared outside this group.



Wednesday, 27 April 2011
“Professional Facebook”
                                    Professional contacts

                                 Professional interest groups
                           (Pharmacometrics, ACOP, PAGE, R Users)

                                        Online “CV”

Wednesday, 27 April 2011
You as a professional
                            What are you interested in?

                            What are your specialisms?

                            What can you offer others?


Wednesday, 27 April 2011
Look beyond the networking...
                           Contribute to discussions

                              Share information

               Advertise what you do, and show how you do it.


Wednesday, 27 April 2011
Wednesday, 27 April 2011
RSS = News
                           RSS Readers aggregate / collate news feeds

                                     Automatically update

                             Text, pictures, audio (podcasts), video




Wednesday, 27 April 2011
Where you see this sign:


                           Click to add the link to your favourite reader

                      Or copy the URL for the website into your reader.



Wednesday, 27 April 2011
On-line readers


                           Software readers


Wednesday, 27 April 2011
Some websites collate
                          for you...




Wednesday, 27 April 2011
Wednesday, 27 April 2011
Cloud resources
                           AKA places to store your stuff online and share




Wednesday, 27 April 2011
Bookmarks
                            (You know how it’s a pain in the bum
                           when you move from one PC to another
                            and need to reload your bookmarks?)




Wednesday, 27 April 2011
Wednesday, 27 April 2011
Tags




Wednesday, 27 April 2011
Tags are useful to
                            categorise stuff
                           Bookmarks, blog entries, photos, music,...

                               Makes it easier to filter content

                             Share only a specific kind of content.




Wednesday, 27 April 2011
Wednesday, 27 April 2011
Wednesday, 27 April 2011
Then your RSS feed can
                   wind up in useful
                       places...




Wednesday, 27 April 2011
Papers / Manuscripts




Wednesday, 27 April 2011
Pictures, photos



Wednesday, 27 April 2011
Audio



Wednesday, 27 April 2011
Music Discovery



Wednesday, 27 April 2011
Video



Wednesday, 27 April 2011
Events / scheduling



Wednesday, 27 April 2011
Project planning



Wednesday, 27 April 2011
Notes, pictures, etc.
                                 Web interface & software

                    Syncs across all platforms (web, computer, iPod etc.)
                                     Access it anywhere.


Wednesday, 27 April 2011
Anything...
                           (Personal backup)
                              Web interface & software

                                    Upload stuff.

                              Syncs across all platforms.
                                 Access it anywhere.
Wednesday, 27 April 2011
Websites
                            Documents
                               Blogs
                               Email
                           Calendar, etc.
Wednesday, 27 April 2011
Chrome Operating System

                            Everything in the cloud


Wednesday, 27 April 2011
The best tools work
                     and sync across
                    multiple platforms:
                  web, desktop, handheld


Wednesday, 27 April 2011
You got an app for that?



Wednesday, 27 April 2011
HOLD UP!
                           All of these tools are social too...




Wednesday, 27 April 2011
Finding out what sites other people have bookmarked
                                     using a given tag

Wednesday, 27 April 2011
Shared access to folders on Dropbox


Wednesday, 27 April 2011
Advice for getting started:
                                           Listen
                                          Engage
                                          Be Real
                                       Be Respectful
                                         Have Fun
                           Courtesy of Espresso: http://www.slideshare.net/mzkagan/what-the-fk-is-social-media-now-4747637




Wednesday, 27 April 2011

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Social media and stuff

  • 1. Social Media, Cloud storage, and the interwebz for beginners Prepared by Mike K Smith Wednesday, 27 April 2011
  • 2. “Social”? Things Things you I like like Conversation starters Wednesday, 27 April 2011
  • 3. “Social”? Things Things you I like like Discovery Wednesday, 27 April 2011
  • 4. “Social”? Things Things you I know know Wednesday, 27 April 2011
  • 5. “Social”? Things Things you I know know Research Wednesday, 27 April 2011
  • 6. Cool things happen when we start conversations and share what we know... Wednesday, 27 April 2011
  • 7. ...even better stuff happens when we can benefit from each other’s knowledge. Wednesday, 27 April 2011
  • 8. Used to be we got our news, reviews, information from newspapers, TV, Radio... “Traditional” media Wednesday, 27 April 2011
  • 9. Now we can get just as much (perhaps more) from the internet. FASTER. “Let me Google that for you...” Wednesday, 27 April 2011
  • 10. The online world is now HUGE... 500 MILLION Facebook users (US population = 300M) 156 Million on Twitter 4 BILLION photos hosted on Flickr 95% of companies use LinkedIn to find employees 78% if people trust recommendations of other consumers Wednesday, 27 April 2011
  • 11. Previously: How did you know if a book, film, CD, hotel, car, household appliance was any good? Wednesday, 27 April 2011
  • 12. Now: Online reviews exist for pretty much ANYTHING. Amazon, Tripadvisor, WhatCar, WhatHifi, TrustedReviews, etc. User contributed reviews. Wednesday, 27 April 2011
  • 13. Social media gives YOU a voice to recommend, review, criticise, complain. Wednesday, 27 April 2011
  • 15. Knowledge is now social... Wednesday, 27 April 2011
  • 18. OK. I’m convinced. Let’s get started. Wednesday, 27 April 2011
  • 19. OK. I’m convinced. Let’s get started. Woah... wait a second. WHAT do you want to talk about? Wednesday, 27 April 2011
  • 20. Specialist or generalist? Concentrate on one topic / theme? Talk about everything / anything? Wednesday, 27 April 2011
  • 21. Be real. Talk about things you care about. Share information. Write a diary. Wednesday, 27 April 2011
  • 22. Broadcast or Conversation? Wednesday, 27 April 2011
  • 23. Do I allow comments? No comments = Broadcast Comments = Conversation Comments can be troublesome... Can lead to editorial decisions. Wednesday, 27 April 2011
  • 24. OK... I want a blog! Gimme! Wednesday, 27 April 2011
  • 25. Website host OR install on your own website. Rich feature set. Large user group. Wednesday, 27 April 2011
  • 26. Website host. REALLY simple to use. (You now how to email stuff, right?) Formats content to look great: Text, Pictures,Video, Links, Documents. Wednesday, 27 April 2011
  • 27. “micro-blogging” “Follow” people who are interesting They don’t have to follow back Broadcast AND conversational Wednesday, 27 April 2011
  • 28. Broadcast... Companies letting people know what they’re doing. Not much conversation Wednesday, 27 April 2011
  • 29. Conversation... @username alerts the other person that you have mentioned them. Wednesday, 27 April 2011
  • 30. RT = Retweet Pass on somebody else’s comment to your followers. #hashtag = searchable string for topics Wednesday, 27 April 2011
  • 31. Mixture Very effective for engaging with listeners Growing business Wednesday, 27 April 2011
  • 32. SPAM! Twitter also suffers from spam. You can block accounts and report if necessary. Wednesday, 27 April 2011
  • 33. Getting Started... “Follow” people who are interesting Watch intially (lurk!) Engage in conversation Be interesting! Wednesday, 27 April 2011
  • 34. For the love of all that is Holy... DON’T spend your time trying to get celebrities to follow you or mention you... It’s REALLY dull. You’re MUCH more interesting than that. Wednesday, 27 April 2011
  • 35. The Twitter network People People you You who follow follow you Hence the RT. Share what you like with others. Wednesday, 27 April 2011
  • 36. Twitter as filter / finder I LOVE music & films People I follow recommend music / films / books / YouTube clips / anything. I can then follow up and have a listen. DISCOVERY... Wednesday, 27 April 2011
  • 37. Twitter as filter / finder Many people use Twitter for quick answers: Where can I get Vegan food near Leicester Sq.? Booking house concerts in US May - June. How do I archive email on an iPad? What’s the best Twitter client for Android? Wednesday, 27 April 2011
  • 38. scrapbook for/of friends “Friends” mutually agree to follow each other. Share as much or as little as you like. Wednesday, 27 April 2011
  • 39. Facebook as a business... Facebook can store and share a LOT of information about who you are, what you like, contact details etc. CONSIDER how much you want to share. Examine your account Privacy settings carefully. Wednesday, 27 April 2011
  • 40. For me: Facebook is for friends only People I know and trust. NOTHING is shared outside this group. Wednesday, 27 April 2011
  • 41. “Professional Facebook” Professional contacts Professional interest groups (Pharmacometrics, ACOP, PAGE, R Users) Online “CV” Wednesday, 27 April 2011
  • 42. You as a professional What are you interested in? What are your specialisms? What can you offer others? Wednesday, 27 April 2011
  • 43. Look beyond the networking... Contribute to discussions Share information Advertise what you do, and show how you do it. Wednesday, 27 April 2011
  • 45. RSS = News RSS Readers aggregate / collate news feeds Automatically update Text, pictures, audio (podcasts), video Wednesday, 27 April 2011
  • 46. Where you see this sign: Click to add the link to your favourite reader Or copy the URL for the website into your reader. Wednesday, 27 April 2011
  • 47. On-line readers Software readers Wednesday, 27 April 2011
  • 48. Some websites collate for you... Wednesday, 27 April 2011
  • 50. Cloud resources AKA places to store your stuff online and share Wednesday, 27 April 2011
  • 51. Bookmarks (You know how it’s a pain in the bum when you move from one PC to another and need to reload your bookmarks?) Wednesday, 27 April 2011
  • 54. Tags are useful to categorise stuff Bookmarks, blog entries, photos, music,... Makes it easier to filter content Share only a specific kind of content. Wednesday, 27 April 2011
  • 57. Then your RSS feed can wind up in useful places... Wednesday, 27 April 2011
  • 65. Notes, pictures, etc. Web interface & software Syncs across all platforms (web, computer, iPod etc.) Access it anywhere. Wednesday, 27 April 2011
  • 66. Anything... (Personal backup) Web interface & software Upload stuff. Syncs across all platforms. Access it anywhere. Wednesday, 27 April 2011
  • 67. Websites Documents Blogs Email Calendar, etc. Wednesday, 27 April 2011
  • 68. Chrome Operating System Everything in the cloud Wednesday, 27 April 2011
  • 69. The best tools work and sync across multiple platforms: web, desktop, handheld Wednesday, 27 April 2011
  • 70. You got an app for that? Wednesday, 27 April 2011
  • 71. HOLD UP! All of these tools are social too... Wednesday, 27 April 2011
  • 72. Finding out what sites other people have bookmarked using a given tag Wednesday, 27 April 2011
  • 73. Shared access to folders on Dropbox Wednesday, 27 April 2011
  • 74. Advice for getting started: Listen Engage Be Real Be Respectful Have Fun Courtesy of Espresso: http://www.slideshare.net/mzkagan/what-the-fk-is-social-media-now-4747637 Wednesday, 27 April 2011