Gamification is a relatively new concept. This presentation is called 'Gamification, The New Normal' because the fact is we have been striving for years to improve the performance of employees. Sales, Marketing, all departments benefit from learning and development. Gamification in it's current state, enabled by technology, is the new normal. This presentation outlines: 1. What Gamification is. 2. What Makes Gamification Successful 3. How To Implement Gamification Successfully Gamification - The New Normal was first presented by Michael Trow (owner Michael Trow Enterprises) at a ASTD Tallahassee program. More information at http://www.michaeltrow.com/uncategorized/3-tips-for-successful-gamification

1. Presented By Michael Trow
www.michaeltrow.com
Copyright @2013 Michael Trow Enterprises LLC

3. What We’ll Discuss
 The definition behind the concept of Gamification
 What enables Gamification to be successful
 How Gamification improves performance
 How to apply the theory to a successful
implementation

4. Helping small businesses grow
About Me
*My perfect Sunday
**Not my dog!
“Oftentimes businesses and managers have
a theory or ideology but fail to convert this
into actionable, measurable steps and a
process that can be duplicated with ease”
Improving the effectiveness &
efficiency of their sales and
marketing

5. Gamification – The New Normal
“Gamification is a business strategy which applies game design
techniques to non-game experiences to drive user behavior.”
Gamification.org
Game Mechanics
Game Dynamics
On24 saw an increase in performance of 1000% leveraging
technology & Gamification
Best to gamify behavior, not the outcome
Solves problems & engage audiences
As such, Gamification is a map outlining ‘how to be successful’

6. “He who rejects change is the architect of decay. The only
human institution which rejects progress is the
cemetery.” ~Harold Wilson
Critical Disruptions: Over $2bn spent in LMS in 2012
Source: Badgeville.com

7. The Human Condition
Competitive
Motivated by:
Recognition
Growth
Fun

8. So What’s Changed?

9. Social Business
A shift in the
way we operate
Source: Dachis Group
Improves:
• Job
satisfaction
• Performance
• Skills
• Bottom Line
“The social revolution is a trust revolution” Marc Benioff

11. Company wide communication
Company wide visibility
Company wide motivation
Proactive metric management
Engaged employees are better performers
All in real time

12. Social
Collaboration
Formal
Learning
Experience
Context
Conversations
Community
On The Job Training
Coaching
Self Study
Virtual Learning
Classroom
Continual Learning

13. Source: Badgeville
Illustrating ‘How To Be Successful’ to all employees

14. Case Study - Accenture

17. Showcasing progression and developing their narrative

20. Cost
Employee
Satisfaction

21. Summary
“Gamification is a business strategy which applies game design
techniques to non-game experiences to drive user behavior.”
Gamification.org
Game Mechanics
Game Dynamics
Technology is the enabler
Best to gamify behavior, not the outcome
Solves problems & engage audiences

22. Questions: - michael@michaeltrow.com
Copyright @2012 Michael Trow Enterprises LLC www.michaeltrow.com
Visit www.michaeltrow.com
Twitter: @mike_trow
LinkedIn: www.linkedin.com/in/michaeltrow/