This document summarizes social media usage trends in Belarus based on data from 2009 to 2015. It finds that the number of internet users in Belarus grew 65.5% over this period to over 5 million users currently. Social networks like VKontakte and Odnoklassniki are most popular with over 1.7 million and 1.2 million daily users respectively. Younger age groups between 15-34 make up over 50% of social network audiences. Regions outside the capital Minsk have lower social media penetration rates.
8. 8
Social Media Audience
Total
Reach
74,42%
• Source: Mikhail Doroshevich, gemiusAudience, 04/2015, 15-74 age
398,647
413,994
484,353
534,870
570,842
1,029,056
1,216,831
1,231,435
2,209,811
2,768,343
0 500,000 1,000,000 1,500,000 2,000,000 2,500,000 3,000,000
l
m
a
t
i
f
o
w
y
v
10. 10
Social Media Audience / Daily
• Source: Mikhail Doroshevich, gemiusAudience, 04/2015, 15-74 age
0
200,000
400,000
600,000
800,000
1,000,000
1,200,000
1,400,000
1,600,000
1,800,000
2,000,000
1
Wed
2
Thu
3
Fri
4
Sat
5
Sun
6
Mon
7
Tue
8
Wed
9
Thu
10
Fri
11
Sat
12
Sun
13
Mon
14
Tue
15
Wed
16
Thu
17
Fri
18
Sat
19
Sun
20
Mon
21
Tue
22
Wed
23
Thu
24
Fri
25
Sat
26
Sun
27
Mon
28
Tue
29
Wed
30
Thu
Vk.com Facebook.com Youtube.com Ok.ru
11. 11
Social Media Audience / Gender
• Source: Mikhail Doroshevich, gemiusAudience, 04/2015, 15-74 age
47.88%
50.61%
52.62%
62.74%
44.86%
44.90%
38.81%
52.82%
57.50%
50.59%
52.12%
49.39%
47.38%
37.26%
55.14%
55.10%
61.19%
47.18%
42.50%
49.41%
0.00% 10.00% 20.00% 30.00% 40.00% 50.00% 60.00% 70.00% 80.00% 90.00% 100.00%
l
my.mail.ru
ask.fm
t
i
f
o
w
y
vk.com
Men
Women