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The It’s Here Campaign
Our target research shows

Sell as a healthy, nutritious product
protein supplement
85% peanuts

Sell as a growth and building material product
dietary fiber, vitamin B and E
no sugars are added
Our marketing research shows

Involve the consumer
Motivate to participate
Post, like, share and comment
Tell your friends – It’s here

#Calvé
#CalvéRecipes
#Pindakaas
www.madskrigslund.dk/calve

TV-Spot
Social Media
The PB Game
Product info

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Calvé Pindakaas - It's Here Campaign