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Business Development Case Study: Health Care / Life Science Products:  How to penetrate the Eastern European & Russian market Milica Popovi ć  Géoui
Agenda ,[object Object],[object Object],[object Object],[object Object],[object Object]
Executive Summary ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Agenda ,[object Object],[object Object],[object Object],[object Object],[object Object]
Expansion Strategy Rational Ref: Own elaboration.
Country Selection Matrix:  1 st  Step: Gross Screening Factors type and weight to be discussed / modified Ref: Own elaboration. Data from various UN databases (WHO, WTO, UNICEF, UNESCO …) (-)
[object Object],[object Object],[object Object]
Short-Listed Countries:  Further Criteria for Analysis Ref: Own elaboration. Economic ,[object Object],[object Object],[object Object],[object Object],[object Object],Politic / Cultural ,[object Object],[object Object],[object Object],[object Object],Health Consciouscness ,[object Object],[object Object],[object Object],[object Object],Opportunistic Approach ,[object Object],[object Object],[object Object]
HealthCare Information:  Diseases and Financing Czech ,[object Object],[object Object],[object Object],[object Object],Hungary ,[object Object],[object Object],[object Object],[object Object],Poland ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Ref: Own elaboration.
Next Steps: ,[object Object],[object Object],[object Object],[object Object]
Agenda ,[object Object],[object Object],[object Object],[object Object],[object Object]
Ref: Own elaboration.
Ref: Own elaboration. Definition of Expectations ,[object Object],[object Object],[object Object],[object Object],[object Object]
Ref: Own elaboration. Finding the right partner ,[object Object],[object Object],[object Object]
Ref: Own elaboration.
Agenda ,[object Object],[object Object],[object Object],[object Object],[object Object]
Conclusion & Perspective -I- Country Selection ,[object Object],[object Object],[object Object],-II- Competitive Environment ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],-III- Implementation Strategy ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],-IV- Next Steps ,[object Object],[object Object],[object Object]
Agenda ,[object Object],[object Object],[object Object],[object Object],[object Object]
References & Raw Data
Health Expenditure & Taxes
HPV in Europe
Technological Parks &  Special Economic Zones

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Health Care - Diagnostics and Life Science Products: How to penetrate the Eastern European and Russian Market