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Professional Services Marketing & Branding:




LinkedIn Basics
for Professionals.
How to use LinkedIn to jump-start your
professional image on Social Media.
Presented by:
Josh Miles, Principal




                  // branding for professional services.
Professional Services Marketing & Branding // LinkedIn Basics for Professionals




About Josh Miles:
                                  Principal of Miles Design:
                                  Brand Strategy and Design for
                                  Professional Services; Entrepreneur,
                                  Speaker, and Author of Bold Brand
                                  (2012 CMI Books)



                           // branding for professional services.
                                                                             @joshmiles #MD_brand
                                                                                                2
Professional Services Marketing & Branding // LinkedIn Basics for Professionals




Tweet along!

      @joshmiles
      @milesdesign
      #MD_brand



                           // branding for professional services.
                                                                             @joshmiles #MD_brand
                                                                                                3
Are you using LinkedIn for your business?



“ y clients don’t
 M
 use social media.”


          // branding for professional services.
Professional Services Marketing  Branding // LinkedIn Basics for Professionals




Are you sure?
      LinkedIn is chocked full of professionals!
      - Over 150 Million unique users.
      -  hances are, a few of them are your
        C
        clients too.



                           // branding for professional services.
                                                                             @joshmiles #MD_brand
                                                                                                5
Professional Services Marketing  Branding // LinkedIn Basics for Professionals




Don’t confuse your client
(a person)...
For their employer
(an institution)!

                           // branding for professional services.
                                                                             @joshmiles #MD_brand
                                                                                                6
Professional Services Marketing  Branding // LinkedIn Basics for Professionals




                           // branding for professional services.
                                                                             @joshmiles #MD_brand
                                                                                                7
Professional Services Marketing  Branding // LinkedIn Basics for Professionals




                           // branding for professional services.
                                                                             @joshmiles #MD_brand
                                                                                                8
Professional Services Marketing  Branding // LinkedIn Basics for Professionals




The number of people you
connect with is up to you.
      Google is said to pay more attention to
      profiles with 500+ connections.
      You have to decide if you’ll accept anyone,
      or only people you know.


                           // branding for professional services.
                                                                             @joshmiles #MD_brand
                                                                                                9
Why aren’t you making better use of LinkedIn?



“ hat will being
 W
 on LinkedIn
 do for me?”

          // branding for professional services.
Professional Services Marketing  Branding // LinkedIn Basics for Professionals




Resume Replacement.
      - Your professional hub
      -  xperience, skills, work history,
        E
        publications, tweets, slides, and more.
      - Make and accept referrals



                           // branding for professional services.
                                                                             @joshmiles #MD_brand
                                                                                                11
So, is this making sense yet?



“ kay, help me get
 O
 started… What is
 essential  what
 are the basics?”
          // branding for professional services.
Professional Services Marketing  Branding // LinkedIn Basics for Professionals




Get your Profile Ready
      - Strive for a 100% complete profile.
      - LinkedIn constantly adds new features
      -  ave a good, hi-res image—people are
        H
        more likely to connect to a good photo vs.
        no photo/bad photo/object/kid/animal
      - Headline—be compelling and direct
                           // branding for professional services.
                                                                             @joshmiles #MD_brand
                                                                                                13
Professional Services Marketing  Branding // LinkedIn Basics for Professionals




      -  rite recommendations—make it a habit
        W
      -  ell people what you’re up to—share and
        T
        post helpful information
      -  onnect to your company, but be sure
        C
        you’re all connecting to the same one,
        not a default page.
      -  pdate your company page too…
        U

                           // branding for professional services.
                                                                             @joshmiles #MD_brand
                                                                                                14
But you know, it’s not just about your profile…



“ hat can I
 W
 learn from
 other users?”

          // branding for professional services.
Professional Services Marketing  Branding // LinkedIn Basics for Professionals




Learn from other members
      -“Updates” shows you other posts
      -  ee who viewed your page.
        S
        For more in-depth analytics and info,
        try premium for $8-50/month
      - Basic / free works great for most people
      - Ask trusted connections for referrals
                           // branding for professional services.
                                                                             @joshmiles #MD_brand
                                                                                                16
For free, you see these kinds of analytics:




         // branding for professional services.
// branding for professional services.
// branding for professional services.
// branding for professional services.
I see you’re catching on…



“ ell me more!”
 T



          // branding for professional services.
Professional Services Marketing  Branding // LinkedIn Basics for Professionals




Explore additional features
      Create polls / Join or start a Group
      	     -   start small
      	     -   populate the group
      	     -   invite close contacts
      	     -   grow the conversation
      	     -   open up the invitations

                           // branding for professional services.
                                                                             @joshmiles #MD_brand
                                                                                                22
What else do you want to know?



“ ’m hearing what
 I
 I should do, but
 what to avoid?

         // branding for professional services.
Professional Services Marketing  Branding // LinkedIn Basics for Professionals




On LinkedIn, please don’t:
      … ake generic connection requests—
       m
       personalize to fit the relationship.
      …b
        lindly accept everyone. Understand who
        is asking to connect with you, and why.
      …eave your settings as default. Decide
       l
       what notifications and updates you want.

                           // branding for professional services.
                                                                             @joshmiles #MD_brand
                                                                                                24
Professional Services Marketing  Branding // LinkedIn Basics for Professionals




Make LinkedIn work for YOU!
      - Should you tie in your Twitter feed?
      - Add other third party services?
      -  on’t overwhelm yourself to begin.
        D
      - Set a time limit daily / weekly
      - One hour a week is probably great!

                           // branding for professional services.
                                                                             @joshmiles #MD_brand
                                                                                                25
Be Bold!
Learn more about
LinkedIn, Social Media,
Marketing,  Branding in
my new book, Bold Brand.
Coming soon—summer
2012. Sign up for info:
boldbrand.milesdesign.com

          // branding for professional services.
Professional Services Marketing  Branding // LinkedIn Basics for Professionals




Want more info?
      - Copy of today’s slides?
      - Free Social Media Chapter                                                 (coming soon)

      - More?




                           // branding for professional services.
                                                                             @joshmiles #MD_brand
                                                                                                  27
Training?
Social Media 101
- Health of your firm’s social media activity.

- How do you stack up? Customized Report.

- Tips to improve: Twitter, LinkedIn, Blogging,  more


            // branding for professional services.
Professional Services Marketing  Branding // LinkedIn Basics for Professionals




QA // Share your stories
http://www.slideshare.net/milesdesign




                           // branding for professional services.
                                                                             @joshmiles #MD_brand
                                                                                                29
Professional Services Marketing  Branding // LinkedIn Basics for Professionals




Thank you!
      Josh Miles	
      milesdesign.com	
      317.915.8693 @joshmiles
      http://www.linkedin.com/in/joshuamiles	



                           // branding for professional services.
                                                                             @joshmiles #MD_brand
                                                                                                30

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Linked in basics-for-professional-services-firms

  • 1. Professional Services Marketing & Branding: LinkedIn Basics for Professionals. How to use LinkedIn to jump-start your professional image on Social Media. Presented by: Josh Miles, Principal // branding for professional services.
  • 2. Professional Services Marketing & Branding // LinkedIn Basics for Professionals About Josh Miles: Principal of Miles Design: Brand Strategy and Design for Professional Services; Entrepreneur, Speaker, and Author of Bold Brand (2012 CMI Books) // branding for professional services. @joshmiles #MD_brand 2
  • 3. Professional Services Marketing & Branding // LinkedIn Basics for Professionals Tweet along! @joshmiles @milesdesign #MD_brand // branding for professional services. @joshmiles #MD_brand 3
  • 4. Are you using LinkedIn for your business? “ y clients don’t M use social media.” // branding for professional services.
  • 5. Professional Services Marketing Branding // LinkedIn Basics for Professionals Are you sure? LinkedIn is chocked full of professionals! - Over 150 Million unique users. - hances are, a few of them are your C clients too. // branding for professional services. @joshmiles #MD_brand 5
  • 6. Professional Services Marketing Branding // LinkedIn Basics for Professionals Don’t confuse your client (a person)... For their employer (an institution)! // branding for professional services. @joshmiles #MD_brand 6
  • 7. Professional Services Marketing Branding // LinkedIn Basics for Professionals // branding for professional services. @joshmiles #MD_brand 7
  • 8. Professional Services Marketing Branding // LinkedIn Basics for Professionals // branding for professional services. @joshmiles #MD_brand 8
  • 9. Professional Services Marketing Branding // LinkedIn Basics for Professionals The number of people you connect with is up to you. Google is said to pay more attention to profiles with 500+ connections. You have to decide if you’ll accept anyone, or only people you know. // branding for professional services. @joshmiles #MD_brand 9
  • 10. Why aren’t you making better use of LinkedIn? “ hat will being W on LinkedIn do for me?” // branding for professional services.
  • 11. Professional Services Marketing Branding // LinkedIn Basics for Professionals Resume Replacement. - Your professional hub - xperience, skills, work history, E publications, tweets, slides, and more. - Make and accept referrals // branding for professional services. @joshmiles #MD_brand 11
  • 12. So, is this making sense yet? “ kay, help me get O started… What is essential what are the basics?” // branding for professional services.
  • 13. Professional Services Marketing Branding // LinkedIn Basics for Professionals Get your Profile Ready - Strive for a 100% complete profile. - LinkedIn constantly adds new features - ave a good, hi-res image—people are H more likely to connect to a good photo vs. no photo/bad photo/object/kid/animal - Headline—be compelling and direct // branding for professional services. @joshmiles #MD_brand 13
  • 14. Professional Services Marketing Branding // LinkedIn Basics for Professionals - rite recommendations—make it a habit W - ell people what you’re up to—share and T post helpful information - onnect to your company, but be sure C you’re all connecting to the same one, not a default page. - pdate your company page too… U // branding for professional services. @joshmiles #MD_brand 14
  • 15. But you know, it’s not just about your profile… “ hat can I W learn from other users?” // branding for professional services.
  • 16. Professional Services Marketing Branding // LinkedIn Basics for Professionals Learn from other members -“Updates” shows you other posts - ee who viewed your page. S For more in-depth analytics and info, try premium for $8-50/month - Basic / free works great for most people - Ask trusted connections for referrals // branding for professional services. @joshmiles #MD_brand 16
  • 17. For free, you see these kinds of analytics: // branding for professional services.
  • 18. // branding for professional services.
  • 19. // branding for professional services.
  • 20. // branding for professional services.
  • 21. I see you’re catching on… “ ell me more!” T // branding for professional services.
  • 22. Professional Services Marketing Branding // LinkedIn Basics for Professionals Explore additional features Create polls / Join or start a Group - start small - populate the group - invite close contacts - grow the conversation - open up the invitations // branding for professional services. @joshmiles #MD_brand 22
  • 23. What else do you want to know? “ ’m hearing what I I should do, but what to avoid? // branding for professional services.
  • 24. Professional Services Marketing Branding // LinkedIn Basics for Professionals On LinkedIn, please don’t: … ake generic connection requests— m personalize to fit the relationship. …b lindly accept everyone. Understand who is asking to connect with you, and why. …eave your settings as default. Decide l what notifications and updates you want. // branding for professional services. @joshmiles #MD_brand 24
  • 25. Professional Services Marketing Branding // LinkedIn Basics for Professionals Make LinkedIn work for YOU! - Should you tie in your Twitter feed? - Add other third party services? - on’t overwhelm yourself to begin. D - Set a time limit daily / weekly - One hour a week is probably great! // branding for professional services. @joshmiles #MD_brand 25
  • 26. Be Bold! Learn more about LinkedIn, Social Media, Marketing, Branding in my new book, Bold Brand. Coming soon—summer 2012. Sign up for info: boldbrand.milesdesign.com // branding for professional services.
  • 27. Professional Services Marketing Branding // LinkedIn Basics for Professionals Want more info? - Copy of today’s slides? - Free Social Media Chapter (coming soon) - More? // branding for professional services. @joshmiles #MD_brand 27
  • 28. Training? Social Media 101 - Health of your firm’s social media activity. - How do you stack up? Customized Report. - Tips to improve: Twitter, LinkedIn, Blogging, more // branding for professional services.
  • 29. Professional Services Marketing Branding // LinkedIn Basics for Professionals QA // Share your stories http://www.slideshare.net/milesdesign // branding for professional services. @joshmiles #MD_brand 29
  • 30. Professional Services Marketing Branding // LinkedIn Basics for Professionals Thank you! Josh Miles milesdesign.com 317.915.8693 @joshmiles http://www.linkedin.com/in/joshuamiles // branding for professional services. @joshmiles #MD_brand 30